purechannelapps - Introducing socialondemand

Introducing socialondemand™
Presented by Olivier Choron
Founder and CEO, purechannelapps

Notes:
socialondemand doesn’t replace or simplify the listening/ interacting activities that are necessary for partners to generate interest/ recommendations/ leads.
socialondemand simplifies the way content is provided … to start this interaction!
purechannelapps will also provide white-labelled ‘educational’ pieces (white papers/ top 10 tips/ the dont’s/ webcast) for vendors to arm their partners with and educate them on the benefits of B2B social media!

socialondemand™ - Demo

Once partners have registered/logged in in their suppliers’ partner portal, they first need to add their social media accounts to the system.
This enables socialondemand to publish to their T/FB/LI account(s)
This is using public APIs from T/FB/LI
All posts will, as a result, be published system-to-system
socialondemand doesn’t store any of this info
FB fanpages are created as separate accounts

For EACH of the added accounts, partners need to then select what TYPE of posts (customisable for each vendor system) and what customer target they want to reach with these post (also vendor dependant). Finally, they need to confirm when they would like to be notified of new posts.
That’s it… then partners just have to wait for posts!

Vendors, using their socialondemand back-end portal, can enter a new post, link it you a document or url (we’ll do the shortening), and associate it with a ‘campaign’ (for tracking purposes only)

More importantly, and for EACH post, vendors have to select the correct filters/ tags for the post in terms of its territory, country, post category and customer target (as seen on previous partner screens).
This is to assure that partners only receive what they and their customers need/ want.

When there is a new ‘relevant’ post, partners receive an email with the update (as and when they requested) and can see the post and decide to edit/ publish it (by clicking on the relevant option…

…which will take them to their vendor partner portal where they’ll be able to edit the post, re-assign to one or more of their social media account and publish (remember, they won’t have to login to their T/FB/LI account(s) to do so).

Vendors can see how many partners are registered, have added social media accounts, what social media accounts these are, how many followers and friends they have.
Vendors can also report on the most successful campaign, posts, documents, urls, etc.

Backgrounder

socialondemand:
First solution by purechannelapps
Follows several months in development
Patent-pending (GB patent application: 1106649.5)
Multi-lingual (reseller and vendor portals) and highly customisable
Can be integrated with existing partner portals/ tools (SSO)
Supporting multi-tier channel models
Sold on SaaS model
Initially targeted at the IT sector but others are relevant (automotive dealership, distribution, etc.)

purechannels Limited
Formed in 2003, now with a team of 10 staff
UK-based IT channel marketing agency
Delivering pan-European projects to many large global IT customers
Emphasis on ‘everything channel’ – consulting & programs

purechannelapps™ Limited:
Officially formed in early 2011
Launching on June 14th, 2011
“To deliver innovative channel-focused web- and app-based solutions that help vendors better influence and collaborate with their channel partners and intermediaries.”

Thank you.
For more information, contact
Olivier Choron01424 774925 / 07876 472461olivierc@purechannelapps.com

purechannelapps - Introducing socialondemand

by purechannelapps on Jul 12, 2011

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purechannelapps - Introducing socialondemand Presentation Transcript