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Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
Why Social Media Matters | Politicopia SLC 2011
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Why Social Media Matters | Politicopia SLC 2011

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Monica Danna & Amber Roussel discuss Why Social Media Matters and the important of Leading the Conversation. From Politicopia 2011 in Salt Lake City, Utah. …

Monica Danna & Amber Roussel discuss Why Social Media Matters and the important of Leading the Conversation. From Politicopia 2011 in Salt Lake City, Utah.

Follow Monica on twitter @cosmopolitician

Follow Amber on twitter @pureamber

Published in: Technology, Business
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    • 1. Lead The ConversationWhy Social Media Matters | Politicopia Salt Lake City 2011 Monica Danna + Amber Roussel @cosmopilitician @pureamber
    • 2. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Socialnomics
    • 3. Lead The Conversation✤ In the past the Internet was a one-way information medium, but today the audience talks back.✤ People react to what they see and read, and share information on a grass-roots level, en-masse.✤ No longer is it enough to have a facebook fan page, a twitter account, a blog.✤ You MUST learn to engage and lead the conversation.
    • 4. We went from using this to communicate....
    • 5. To adapting to navigate all of this....
    • 6. But don’tworry...It’s not aboutthe tools!
    • 7. Cycle of Engagement✤ Greater outreach and more interactions with marketing campaigns✤ Work and consistency of commitment✤ Requires backing at the very top of an organization for success
    • 8. http://www.youtube.com/watch?v=_oqIP9yagkQ “Who Are You”
    • 9. Who Are YOU?•Tell YOUR story•Don’t let someone else tell it....•Takecontrol of your Brand & Message•Turn Defense into Offense•Combat biased Media•Create an information Home Base
    • 10. Your Social Salesforce✤ Empower your supporters to spread your message✤ Content Management Systems✤ RSS Feeds & Shareable Content✤ Beef up your SEO✤ Viral Potential✤ Make it EASY for your supporters to share your message
    • 11. The conversation has begun. {don’t just join it...} LEAD IT.

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