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Why Social Media Matters | Politicopia SLC 2011
 

Why Social Media Matters | Politicopia SLC 2011

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Monica Danna & Amber Roussel discuss Why Social Media Matters and the important of Leading the Conversation. From Politicopia 2011 in Salt Lake City, Utah....

Monica Danna & Amber Roussel discuss Why Social Media Matters and the important of Leading the Conversation. From Politicopia 2011 in Salt Lake City, Utah.

Follow Monica on twitter @cosmopolitician

Follow Amber on twitter @pureamber

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Why Social Media Matters | Politicopia SLC 2011 Why Social Media Matters | Politicopia SLC 2011 Presentation Transcript

  • Lead The ConversationWhy Social Media Matters | Politicopia Salt Lake City 2011 Monica Danna + Amber Roussel @cosmopilitician @pureamber
  • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Socialnomics
  • Lead The Conversation✤ In the past the Internet was a one-way information medium, but today the audience talks back.✤ People react to what they see and read, and share information on a grass-roots level, en-masse.✤ No longer is it enough to have a facebook fan page, a twitter account, a blog.✤ You MUST learn to engage and lead the conversation.
  • We went from using this to communicate....
  • To adapting to navigate all of this....
  • But don’tworry...It’s not aboutthe tools!
  • Cycle of Engagement✤ Greater outreach and more interactions with marketing campaigns✤ Work and consistency of commitment✤ Requires backing at the very top of an organization for success
  • http://www.youtube.com/watch?v=_oqIP9yagkQ “Who Are You”
  • Who Are YOU?•Tell YOUR story•Don’t let someone else tell it....•Takecontrol of your Brand & Message•Turn Defense into Offense•Combat biased Media•Create an information Home Base
  • Your Social Salesforce✤ Empower your supporters to spread your message✤ Content Management Systems✤ RSS Feeds & Shareable Content✤ Beef up your SEO✤ Viral Potential✤ Make it EASY for your supporters to share your message
  • The conversation has begun. {don’t just join it...} LEAD IT.