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Low Cost eRecruitment:  Text Based, Social Media & Google Analytics Travis Merrigan Community Colleges of Spokane 2010 TYR...
Starting Assumptions <ul><li>Limited time and money  </li></ul><ul><li>“ Technology  2.0 ” is a low priority  </li></ul><u...
Focus on the easy and cheap <ul><li>Cheap text-based tech </li></ul><ul><li>Explore social media </li></ul><ul><li>Improve...
Email: Old people communication? <ul><li>Email is fading for sub 30s, but not dead </li></ul><ul><ul><li>Needs to be targe...
Write better emails <ul><li>Short </li></ul><ul><li>Clear </li></ul><ul><li>One point </li></ul><ul><li>Targeted </li></ul...
Chat – too labor intensive? <ul><li>Real time chat with students? </li></ul><ul><ul><li>Good for one-time events </li></ul...
Text – only opt in <ul><li>Text is sub-30s favorite communication mode </li></ul><ul><li>But be careful sending too many <...
Social Networking: Figure out a plan Social Networking
My take <ul><li>Worthwhile </li></ul><ul><ul><li>YouTube – Easy if you have videos </li></ul></ul><ul><ul><li>Digg – Searc...
Use traditional media to push social media Social Networking
Most important web content* <ul><li>$$$ info </li></ul><ul><li>Program info </li></ul><ul><li>Catalog, Class Schedule (not...
‘ Great if you can’ content <ul><li>Videos </li></ul><ul><ul><li>Give Ambassadors a Flip </li></ul></ul><ul><ul><li>Model ...
Improve your website <ul><li>Free </li></ul><ul><li>Tracks web traffic </li></ul><ul><li>Make informed decisions about sit...
Improve your website
Hit locations – TYROOC.org Improve your website
Focus on “new visitors” Improve your website
The mobile challenge Improve your website
Traffic sources Improve your website
Content Drilldown Improve your website
Site Overview – best feature Improve your website
Demote unpopular content  Improve your website
‘ Locations’ is working - 6.95% exit rate! Improve your website
‘ Outside Spokane’ working - 14% exit rate Improve your website
‘ In Spokane’ not working <ul><li>64% exit rate </li></ul><ul><li>Add content </li></ul>Improve your website
That’s all, folks
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TYROOC4 - Low Cost eRecruiting solutions

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Transcript of "TYROOC4 - Low Cost eRecruiting solutions"

  1. 1. Low Cost eRecruitment: Text Based, Social Media & Google Analytics Travis Merrigan Community Colleges of Spokane 2010 TYROOC Conference
  2. 2. Starting Assumptions <ul><li>Limited time and money </li></ul><ul><li>“ Technology 2.0 ” is a low priority </li></ul><ul><li>Your school is falling behind technologically </li></ul>
  3. 3. Focus on the easy and cheap <ul><li>Cheap text-based tech </li></ul><ul><li>Explore social media </li></ul><ul><li>Improve your website </li></ul>
  4. 4. Email: Old people communication? <ul><li>Email is fading for sub 30s, but not dead </li></ul><ul><ul><li>Needs to be targeted and personalized </li></ul></ul><ul><ul><li>Use eBlast technology to help target </li></ul></ul>Text Communication
  5. 5. Write better emails <ul><li>Short </li></ul><ul><li>Clear </li></ul><ul><li>One point </li></ul><ul><li>Targeted </li></ul>Text Communication
  6. 6. Chat – too labor intensive? <ul><li>Real time chat with students? </li></ul><ul><ul><li>Good for one-time events </li></ul></ul><ul><ul><li>Hard to staff all the time </li></ul></ul>Text Communication
  7. 7. Text – only opt in <ul><li>Text is sub-30s favorite communication mode </li></ul><ul><li>But be careful sending too many </li></ul><ul><li>Targeted, personal, limited and opt in </li></ul>Text Communication
  8. 8. Social Networking: Figure out a plan Social Networking
  9. 9. My take <ul><li>Worthwhile </li></ul><ul><ul><li>YouTube – Easy if you have videos </li></ul></ul><ul><ul><li>Digg – Search what they’re saying about your CC </li></ul></ul><ul><ul><li>Blogs – Good but labor intensive (ambassadors) </li></ul></ul><ul><li>Maybe </li></ul><ul><ul><li>Facebook – Everybody uses, not for college research </li></ul></ul><ul><li>Worthless </li></ul><ul><ul><li>Twitter – Admissions offices love, students don’t </li></ul></ul><ul><ul><li>Myspace – On a downhill slide </li></ul></ul>Social Networking
  10. 10. Use traditional media to push social media Social Networking
  11. 11. Most important web content* <ul><li>$$$ info </li></ul><ul><li>Program info </li></ul><ul><li>Catalog, Class Schedule (not PDF) </li></ul><ul><li>Cost Calculator (federal requirement, fall 2011) </li></ul><ul><li>Online inquiry/visit request </li></ul>*Noel-Levitz E-Expectations 2010 Improve your website
  12. 12. ‘ Great if you can’ content <ul><li>Videos </li></ul><ul><ul><li>Give Ambassadors a Flip </li></ul></ul><ul><ul><li>Model release forms? </li></ul></ul><ul><ul><li>Challenge: video editing </li></ul></ul><ul><li>Private social networks </li></ul><ul><li>Portals </li></ul>Improve your website
  13. 13. Improve your website <ul><li>Free </li></ul><ul><li>Tracks web traffic </li></ul><ul><li>Make informed decisions about site changes </li></ul><ul><li>Easy set-up (1 min/webpage) </li></ul>Improve your website
  14. 14. Improve your website
  15. 15. Hit locations – TYROOC.org Improve your website
  16. 16. Focus on “new visitors” Improve your website
  17. 17. The mobile challenge Improve your website
  18. 18. Traffic sources Improve your website
  19. 19. Content Drilldown Improve your website
  20. 20. Site Overview – best feature Improve your website
  21. 21. Demote unpopular content Improve your website
  22. 22. ‘ Locations’ is working - 6.95% exit rate! Improve your website
  23. 23. ‘ Outside Spokane’ working - 14% exit rate Improve your website
  24. 24. ‘ In Spokane’ not working <ul><li>64% exit rate </li></ul><ul><li>Add content </li></ul>Improve your website
  25. 25. That’s all, folks
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