Big Bend CC IT presentation

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Big Bend CC IT presentation

  1. 1. Community College 2.0 Travis Merrigan District Outreach Director
  2. 2. Enrollment outlook <ul><li>Unemployment ↓ </li></ul><ul><ul><li>Washington state 4.6% and falling </li></ul></ul><ul><li>HS graduation numbers ↓ </li></ul><ul><ul><li>Decline begins in 2008-09 </li></ul></ul><ul><li>Statewide college enrollment targets ↑ </li></ul><ul><ul><li>New branch campuses </li></ul></ul>
  3. 3. Tough market WA CC District 17 Class of 2004 3,408 college-bound students
  4. 4. How can technology help us reach the middle 50% WA CC District 17 Class of 2004 6,217 students
  5. 5. Who is a CC student?
  6. 6. Potential vs. current students <ul><li>Current students seek out resources </li></ul><ul><ul><li>They know what they don’t know </li></ul></ul><ul><li>Future students don’t know what they don’t know </li></ul><ul><ul><li>Websites, publications and presentations must tell students what we know they should know </li></ul></ul>
  7. 7. Most CCs of Spokane students are <30 years old Fall 2006 enrollment by headcount Institute for Extended Learning 53% 19% 29% Spokane CC 35% 28% 37% Spokane Falls CC 25% 17% 58%
  8. 8. Generational Theory <ul><li>Silent Gen 1930-45 </li></ul><ul><li>Boomers 1946-64 </li></ul><ul><li>Gen X 1965-77 </li></ul><ul><li>Millennials 1978-95 </li></ul><ul><li>“ A generation exists mostly in the minds of the people who belong to it.” </li></ul><ul><ul><li>Don Tapscott, Growing Up Digital </li></ul></ul>
  9. 9. Generational Army Slogans <ul><li>Silent Gen (sacrifice) – Uncle Sam needs you </li></ul><ul><li>Boomers (strivers) – Be all you can be </li></ul><ul><li>Gen X (adventurous) – It’s not a job, it’s an adventure </li></ul><ul><li>Millennials (self-centered) – Army of one </li></ul>
  10. 10. Millennials (Gen Y) <ul><li>Characteristics </li></ul><ul><ul><li>Trust Parents, Nurtured (Baby on Board!), Lawsuits </li></ul></ul><ul><ul><li>Cherish Diversity & Teamwork </li></ul></ul><ul><ul><li>Prefer Interactive Learning, Judgmental </li></ul></ul><ul><ul><li>Digital Natives </li></ul></ul>
  11. 11. Millennials online <ul><li>Multitasking </li></ul><ul><li>60 sec. per site </li></ul><ul><ul><li>Christian Science Monitor 2001 </li></ul></ul><ul><li>80% visit <4 pages </li></ul><ul><li>64% advertising is dishonest </li></ul><ul><ul><li>Consumer Magazine </li></ul></ul><ul><li>View multiple sites, trust each less </li></ul>
  12. 12. Websites for Millennials <ul><li>Website should be designed for Millennials </li></ul><ul><li>Recruitment is the 1 st webpage purpose </li></ul><ul><li>Your website is a portal </li></ul><ul><li>Keys: simplicity and intuition </li></ul>
  13. 13. Homepage devoted to recruitment <ul><li>Homepage is valuable </li></ul><ul><li>real estate </li></ul><ul><li>Students, faculty, and staff can be trained </li></ul><ul><li>You only get one shot with future students </li></ul>
  14. 14. Our website is a portal
  15. 15. What is a Portal? <ul><li>A portal… </li></ul><ul><ul><li>… is a website </li></ul></ul><ul><ul><li>… identifies the user </li></ul></ul><ul><ul><li>… directs the user to info specific to them </li></ul></ul><ul><li>If you have a homepage, you have a portal </li></ul>
  16. 16. Observation: <ul><li>No website will impress a Millennial </li></ul>
  17. 17. If Pepsi can’t impress… <ul><li>Pepsi.com isn’t in the top 500 websites. </li></ul><ul><li>(alexa.com) </li></ul><ul><li>Yours won’t be either. </li></ul>
  18. 18. <ul><li>Simplify </li></ul>Simplify
  19. 19. “ What is most important on a college website?” <ul><li>5 = most important </li></ul>2007 Noel-Levitz, Inc. • E-Expectations: Following the Link to Two-Year Colleges
  20. 20. Travis Merrigan District Outreach Director Community Colleges of Spokane tmerrigan@ccs.spokane.edu

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