Big Bend CC IT presentation
Upcoming SlideShare
Loading in...5
×
 

Big Bend CC IT presentation

on

  • 469 views

 

Statistics

Views

Total Views
469
Views on SlideShare
469
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Big Bend CC IT presentation Big Bend CC IT presentation Presentation Transcript

    • Community College 2.0 Travis Merrigan District Outreach Director
    • Enrollment outlook
      • Unemployment ↓
        • Washington state 4.6% and falling
      • HS graduation numbers ↓
        • Decline begins in 2008-09
      • Statewide college enrollment targets ↑
        • New branch campuses
    • Tough market WA CC District 17 Class of 2004 3,408 college-bound students
    • How can technology help us reach the middle 50% WA CC District 17 Class of 2004 6,217 students
    • Who is a CC student?
    • Potential vs. current students
      • Current students seek out resources
        • They know what they don’t know
      • Future students don’t know what they don’t know
        • Websites, publications and presentations must tell students what we know they should know
    • Most CCs of Spokane students are <30 years old Fall 2006 enrollment by headcount Institute for Extended Learning 53% 19% 29% Spokane CC 35% 28% 37% Spokane Falls CC 25% 17% 58%
    • Generational Theory
      • Silent Gen 1930-45
      • Boomers 1946-64
      • Gen X 1965-77
      • Millennials 1978-95
      • “ A generation exists mostly in the minds of the people who belong to it.”
        • Don Tapscott, Growing Up Digital
    • Generational Army Slogans
      • Silent Gen (sacrifice) – Uncle Sam needs you
      • Boomers (strivers) – Be all you can be
      • Gen X (adventurous) – It’s not a job, it’s an adventure
      • Millennials (self-centered) – Army of one
    • Millennials (Gen Y)
      • Characteristics
        • Trust Parents, Nurtured (Baby on Board!), Lawsuits
        • Cherish Diversity & Teamwork
        • Prefer Interactive Learning, Judgmental
        • Digital Natives
    • Millennials online
      • Multitasking
      • 60 sec. per site
        • Christian Science Monitor 2001
      • 80% visit <4 pages
      • 64% advertising is dishonest
        • Consumer Magazine
      • View multiple sites, trust each less
    • Websites for Millennials
      • Website should be designed for Millennials
      • Recruitment is the 1 st webpage purpose
      • Your website is a portal
      • Keys: simplicity and intuition
    • Homepage devoted to recruitment
      • Homepage is valuable
      • real estate
      • Students, faculty, and staff can be trained
      • You only get one shot with future students
    • Our website is a portal
    • What is a Portal?
      • A portal…
        • … is a website
        • … identifies the user
        • … directs the user to info specific to them
      • If you have a homepage, you have a portal
    • Observation:
      • No website will impress a Millennial
    • If Pepsi can’t impress…
      • Pepsi.com isn’t in the top 500 websites.
      • (alexa.com)
      • Yours won’t be either.
      • Simplify
      Simplify
    • “ What is most important on a college website?”
      • 5 = most important
      2007 Noel-Levitz, Inc. • E-Expectations: Following the Link to Two-Year Colleges
    • Travis Merrigan District Outreach Director Community Colleges of Spokane tmerrigan@ccs.spokane.edu