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  • 1. HoverAdsturn keywords into brand ambassadors HoverAds Contextual browsing Contextual advertising for websites for marketers hover.in allows portals & blogs to show contextual content when readers hover over keywords and phrases within the article HoverLeads allows marketers to drive lead-generation HoverAds allows custom-shaped & regular CPM ad-units As seen circa August 2010 in
  • 2. Why in-text makes senseAt the confluence of contextual browsing & advertising while users are reading & engaged with content contextual browsingCapturing intent in the TG ads Kw to Brand recall
  • 3. Hover over targeted kwsBrand: Sikkim Manipal, 2 Million hovers tied to edu words while users are reading & engaged with content
  • 4. Seamless Call-to-actionBrand: Symbiosis, 100+ leads per day + facebook likes Results in “kw” to brand recall eg: Education = Your Brand
  • 5. CPM or CPL campaignsOver 30-40 edu/career + news portals, TG: 18-25 yrs Eg: when any City is mentioned, show a local deal
  • 6. CPM or CPL campaignsOver 30-40 edu/career + news portals, TG: 18-25 yrs
  • 7. Custom Shaped HoveradsCPM ad-units showcasing brands like never before
  • 8. TG : 18-25 yrs IndiansEducational-Career Portals + Others based on campaign http://indiaeducation.net Edu-career contd. http://maharashtraeducation.net http://freshersworld.com http://puneeducation.net http://jntuworldportal.blogspot.com/ http://delhieducation.net http://admissionnews.com http://tamileducation.net http://globalshiksha.com http://mumbaieducation.net http://managementparadise.com http://upeducation.net http://indicareer.com http://rajasthaneducation.net http://keralaeducation.net News http://adhraeducation.net http://oneindia.in http://haryanaeducation.net http://expressindia.com http://westbengaleducation.net http://dinamalar.com http://andamaneducation.net Business http://hyderabadeducation.net http://businessworld.in http://pondicherryeducation.net http://financialexpress.com http://bangaloreeducation.net http://chandigargheducation.net Our Focus http://uttaranchaleducation.net Until march 2011 → edu-career portals http://meghalayaeducation.net March – August → finance & auto Aug – Dec 2011 → others
  • 9. Running a campaignDashboard to add kws & creative, pause/edit, see reportsOr ask your media planner to get in touch
  • 10. FAQsfor marketers,media planners to run a campaign on Hover➔ What kind of campaigns can Hover run ?CPM and CPL starting at Rs. 100/- .➔ What kind of ad-units does Hover serve ?Form-based banners, Custom-shaped ads ( 200x200)Display banners ( 100x80 img & text, as on Facebook )➔ How many impressions,leads can I expect?Typically a million impressions or 1000s of leads / campaign➔ On what portals ? What audiences ?We currently run on 30-40 edu-career portals with TG of 18-25
  • 11. HoverAdsturn keywords into brand ambassadors Thanks. Contact Bosky (+91 9767644631) or Arun ( +91 9822575676) Bhasker Kode aka Bosky Arun Prabhudesai CEO, kode@hover.in arun@hover.in Hover Technologies Pvt. Ltd Pune | Mumbai | Delhi | Bangalore http://hover.in