Cloud computing boi fair 9jan2012
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Cloud computing boi fair 9jan2012

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Presentation at BoI fair, sponsored by SIPA

Presentation at BoI fair, sponsored by SIPA

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Cloud computing boi fair 9jan2012 Cloud computing boi fair 9jan2012 Presentation Transcript

  • Software Business Opportunities with Cloud Computing Model By Pirasan Punyagupta President Thai Software Export Promotion Association (TSEP) At BOI Fair 9 January 2012
  • Agenda• About Cloud Computing• Case studies• Impact to Thai ICT industry• Opportunity or Challenges• How should we prepare
  • About Cloud ComputingCharacteristicsOn demand, self serviceMultiple network access Deliverychannels & devices Software (application ) as aPooled resources Service (SaaS)Flexibility for buyers Platform as a Service DeploymentPay per use (Paas) Private Cloud Infrastructure as a Service Public Cloud (IaaS) Hybrid Cloud Community Cloud View slide
  • Cloud Computing CharacteristicsSource: Wikipedia View slide
  • Cloud Deployment Software applications and device interface Process, solution design,Development tools, Testing tools CPU, Storage, O/S, Bandwidth DB, middleware, integrationSource: Wikipedia
  • Cloud Computing Example Software applications and device interface Process, solution design,Development tools, Testing tools CPU, Storage, O/S, Bandwidth DB, middleware, integrationSource: The Bick Group
  • Cloud DeploymentSource: Wikipedia
  • About Cloud Computing• Motivation for solution providers – Reduce implementation time/cost – Reduce on-premise support costs / personnel – Easier version control, upgrade, maintenance – Application available on multiple devices / channels – Provide service beyond borders
  • Cloud Computing Delivery Models
  • ICT support cost model Traditional On-Premise Costs for ICT Support Cloud Computing Costs for ICT SupportSource: The Bick Group
  • Where does it fit in the enterprise – Straight forward business process – Independent, low security data – Require mobility / instant communication – Cross border activities Cloud Computing Enterprise Architecture Architecture
  • For SME / Startups– Use service / applications with low start up costs– No need to own hardware– Try & buy with many payment options– Self service (for payment, setup, etc.)– Anyone can provide / purchase services on Cloud– Enable to do business virtually anywhere
  • SAMPLE CLOUD COMPUTINGINNITIATIVES FOR ENTERPRISE/SME
  • Case studies 1• Taiwan SME administration• Vision – Based on IT hardware manufacturing leadership, transform industry to Cloud Computing solution provider – Develop Government (G-Cloud), enterprise, consumer clouds for innovative service solutions• Strategy – Supply side: Develop integrated cloud computing value chain for manufacturing, retail and government services – Demand side: Drive government usage & SME adoption
  • Case studies 1• Solution Approach – Model (A) Private Cloud Appliance for Enterprise • Servers, O/S, database, storage, middleware, portals • Hosted in data center or Enterprise environment • Provide variety “Catalog” of software applications – Model (B) Hosted Private Cloud • For small business / startups • Hosted in data center • Package provides solutions for CRM, ERP, accounting, call center, etc.
  • IMPACT ON THAI ICT INDUSTY
  • Impact on Thai ICT Industry• For ICT Enterprise users – Enterprise will need more cloud applications to stay competitive, reduce costs & enhance customer satisfaction – Movement of non-sensitive data onto the clouds – More mobility solution with smart phone / tablets – More cloud solution will come in the form of small applications on mobile phones and tablets
  • Impact on Thai ICT Industry• For Software SME & ICT solution providers – Need to offer the right mix of enterprise & cloud solutions – Quick to respond to market demands – Provide solution for mobile platforms – Workforce shift to platforms on mobile & Internet – Prepare for AEC2015 and overseas competitors
  • What fits the Cloud ModelFit for Cloud Model Not fit for Cloud ModelProcess, applications and data are Process, applications and data aremostly independent coupled or complexPoints of application & data integration Points of application & data integrationis well defined is not well definedLower security level is acceptable Require high level of security or privacyInternet / Web / mobile is the desired Application requires special interfacechannels & platformOn site support cost is an issue On site support requiredNew applications Legacy applications
  • BRIEFLY ON AEC 2015
  • AEC is about Economic Integration Source: SCB Economic Intelligent Center “Insight“ Feb 2011
  • Consensus among Economists• Quick changes – Corporate regulations & ceiling on ownership – Tax regulations – More movement of investment funds
  • Ownership up to 70% share in Service Business Source: SCB Economic Intelligent Center “Insight“ Feb 2011
  • Current Foreign % Ownership in Service Business in Thailand
  • Consensus among Economists• Slow changes – Cooperation between domestic & multi-national ICT SMEs, universities, technical research, etc. – Movement of skilled labors – Wages for ICT professionals
  • Wages for Thai workers has been “FLAT” Source: SCB Economic Intelligent Center “Insight“ Feb 2011
  • Outsourcing Ranking Source: www.sourcingline.com
  • OPPORTUNITIES / THREATS
  • Opportunity or Threats• Market is larger, but more competitors• More threats from overseas, but opportunity to expand overseas as well• For Thailand, very difficult to recruit & retain ICT professional & staff• Very few dominant, capable Thai ICT companies• Biggest threat is creative “Brain Drain”
  • Opportunities• Ability to provide IT solution through Cloud Computing Service model without borders with minimal support costs
  • Opportunities for ICT Users• Users of Cloud Applications can improve productivity, reduce IT costs and reach more customers : – Hybrid / public cloud provide tools for sales force, staff – Public cloud for customers, providing self service such as check order and payment status – Available for Web / mobile phones access – Centralized control
  • Case studies 2• FedEx Private Cloud - IaaS – Runs in 200 order fulfillment centers worldwide – Database to manage inventory, shipment status, etc.• FedEx Private Cloud - PaaS – Manages service plans – Forecasts shipment at all locations – Optimizes courier routing
  • Case studies 2• FedEx Hybrid Cloud - SaaS – Sales force automation & sales tools – Mobile solution to provide latest information & status• FedEx Cloud Solutions for SME – Provide documents necessary for shipment – Tracking, shipment, invoice, payment – Online payment solutions
  • Opportunities for ICT Providers• Small software firms have opportunities to match larger software firms utilizing Cloud Model: – Innovative products good enough for many SMEs – Quick development and responsive to demand – Reach global enterprise through broadband Internet / 3G – Reach end user consumers worldwide via mobile devices – Minimal set up and support costs & self service
  • Case 3: CT Asia Call Center on Cloud To virtual Call CenterTransform Traditional Where operators canCall Center / CRM provide service with Internet & mobile phone Now anyone can have call center to serve their customers
  • WHAT TO PREPARE
  • Improve ICT Competency– Understand Cloud model and its impact– Improve skills, expertise for ICT personnel– Training , coaching, certification– Improve development standard & process– Language training– Equip small, creative, agile project team with tools and resource necessary to bring product to market– Get yourself known with modern marketing methods
  • Cooperation & Networking– Among Thai SME & ASEAN SMEs– Be part of regional / global partnerships– Local partner still important– Understand target country rules & regulations– Learning from business success (or failure) cases, be careful about the hype
  • Make Thailand a better place to live & work – Friendly business & political environment – Laws and regulations that make sense – Improve IT & telecom infrastructure – Decent wages & low operating costs for SME – Attract & maintain skill labor with incentives – Better emergency & crisis management
  • Thank You