Software Business Opportunities with Cloud Computing Model               By Pirasan Punyagupta                      Presid...
Agenda•   About Cloud Computing•   Case studies•   Impact to Thai ICT industry•   Opportunity or Challenges•   How should ...
About Cloud ComputingCharacteristicsOn demand, self serviceMultiple network access   Deliverychannels & devices           ...
Cloud Computing CharacteristicsSource: Wikipedia
Cloud Deployment       Software applications        and device interface       Process, solution design,Development tools,...
Cloud Computing Example       Software applications        and device interface       Process, solution design,Development...
Cloud DeploymentSource: Wikipedia
About Cloud Computing• Motivation for solution providers   – Reduce implementation time/cost   – Reduce on-premise support...
Cloud Computing Delivery Models
ICT support cost model                         Traditional On-Premise                         Costs for ICT Support       ...
Where does it fit in the enterprise – Straight forward business process – Independent, low security data – Require mobilit...
For SME / Startups– Use service / applications with low start up costs– No need to own hardware– Try & buy with many payme...
SAMPLE CLOUD COMPUTINGINNITIATIVES FOR ENTERPRISE/SME
Case studies 1• Taiwan SME administration• Vision  – Based on IT hardware manufacturing leadership, transform    industry ...
Case studies 1• Solution Approach  – Model (A) Private Cloud Appliance for Enterprise     • Servers, O/S, database, storag...
IMPACT ON THAI ICT INDUSTY
Impact on Thai ICT Industry• For ICT Enterprise users   – Enterprise will need more cloud applications to stay     competi...
Impact on Thai ICT Industry• For Software SME & ICT solution providers   – Need to offer the right mix of enterprise & clo...
What fits the Cloud ModelFit for Cloud Model                      Not fit for Cloud ModelProcess, applications and data ar...
BRIEFLY ON AEC 2015
AEC is about Economic Integration           Source: SCB Economic Intelligent Center “Insight“ Feb 2011
Consensus among Economists• Quick changes  – Corporate regulations & ceiling on ownership  – Tax regulations  – More movem...
Ownership up to 70% share   in Service Business       Source: SCB Economic Intelligent Center “Insight“ Feb 2011
Current Foreign % Ownership in Service Business in Thailand
Consensus among Economists• Slow changes  – Cooperation between domestic & multi-national    ICT SMEs, universities, techn...
Wages for Thai workers has been “FLAT”              Source: SCB Economic Intelligent Center “Insight“ Feb 2011
Outsourcing Ranking               Source: www.sourcingline.com
OPPORTUNITIES / THREATS
Opportunity or Threats• Market is larger, but more competitors• More threats from overseas, but opportunity to expand  ove...
Opportunities• Ability to provide IT solution through Cloud Computing  Service model without borders with minimal support ...
Opportunities for ICT Users• Users of Cloud Applications can improve productivity,  reduce IT costs and reach more custome...
Case studies 2• FedEx Private Cloud - IaaS   – Runs in 200 order fulfillment centers worldwide   – Database to manage inve...
Case studies 2• FedEx Hybrid Cloud - SaaS   – Sales force automation & sales tools   – Mobile solution to provide latest i...
Opportunities for ICT Providers• Small software firms have opportunities to match  larger software firms utilizing Cloud M...
Case 3: CT Asia Call Center on Cloud                                     To virtual Call CenterTransform Traditional      ...
WHAT TO PREPARE
Improve ICT Competency– Understand Cloud model and its impact– Improve skills, expertise for ICT personnel– Training , coa...
Cooperation & Networking– Among Thai SME & ASEAN SMEs– Be part of regional / global partnerships– Local partner still impo...
Make Thailand a better place to live & work     – Friendly business & political environment     – Laws and regulations tha...
Thank You
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Cloud computing boi fair 9jan2012

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Cloud computing boi fair 9jan2012

  1. 1. Software Business Opportunities with Cloud Computing Model By Pirasan Punyagupta President Thai Software Export Promotion Association (TSEP) At BOI Fair 9 January 2012
  2. 2. Agenda• About Cloud Computing• Case studies• Impact to Thai ICT industry• Opportunity or Challenges• How should we prepare
  3. 3. About Cloud ComputingCharacteristicsOn demand, self serviceMultiple network access Deliverychannels & devices Software (application ) as aPooled resources Service (SaaS)Flexibility for buyers Platform as a Service DeploymentPay per use (Paas) Private Cloud Infrastructure as a Service Public Cloud (IaaS) Hybrid Cloud Community Cloud
  4. 4. Cloud Computing CharacteristicsSource: Wikipedia
  5. 5. Cloud Deployment Software applications and device interface Process, solution design,Development tools, Testing tools CPU, Storage, O/S, Bandwidth DB, middleware, integrationSource: Wikipedia
  6. 6. Cloud Computing Example Software applications and device interface Process, solution design,Development tools, Testing tools CPU, Storage, O/S, Bandwidth DB, middleware, integrationSource: The Bick Group
  7. 7. Cloud DeploymentSource: Wikipedia
  8. 8. About Cloud Computing• Motivation for solution providers – Reduce implementation time/cost – Reduce on-premise support costs / personnel – Easier version control, upgrade, maintenance – Application available on multiple devices / channels – Provide service beyond borders
  9. 9. Cloud Computing Delivery Models
  10. 10. ICT support cost model Traditional On-Premise Costs for ICT Support Cloud Computing Costs for ICT SupportSource: The Bick Group
  11. 11. Where does it fit in the enterprise – Straight forward business process – Independent, low security data – Require mobility / instant communication – Cross border activities Cloud Computing Enterprise Architecture Architecture
  12. 12. For SME / Startups– Use service / applications with low start up costs– No need to own hardware– Try & buy with many payment options– Self service (for payment, setup, etc.)– Anyone can provide / purchase services on Cloud– Enable to do business virtually anywhere
  13. 13. SAMPLE CLOUD COMPUTINGINNITIATIVES FOR ENTERPRISE/SME
  14. 14. Case studies 1• Taiwan SME administration• Vision – Based on IT hardware manufacturing leadership, transform industry to Cloud Computing solution provider – Develop Government (G-Cloud), enterprise, consumer clouds for innovative service solutions• Strategy – Supply side: Develop integrated cloud computing value chain for manufacturing, retail and government services – Demand side: Drive government usage & SME adoption
  15. 15. Case studies 1• Solution Approach – Model (A) Private Cloud Appliance for Enterprise • Servers, O/S, database, storage, middleware, portals • Hosted in data center or Enterprise environment • Provide variety “Catalog” of software applications – Model (B) Hosted Private Cloud • For small business / startups • Hosted in data center • Package provides solutions for CRM, ERP, accounting, call center, etc.
  16. 16. IMPACT ON THAI ICT INDUSTY
  17. 17. Impact on Thai ICT Industry• For ICT Enterprise users – Enterprise will need more cloud applications to stay competitive, reduce costs & enhance customer satisfaction – Movement of non-sensitive data onto the clouds – More mobility solution with smart phone / tablets – More cloud solution will come in the form of small applications on mobile phones and tablets
  18. 18. Impact on Thai ICT Industry• For Software SME & ICT solution providers – Need to offer the right mix of enterprise & cloud solutions – Quick to respond to market demands – Provide solution for mobile platforms – Workforce shift to platforms on mobile & Internet – Prepare for AEC2015 and overseas competitors
  19. 19. What fits the Cloud ModelFit for Cloud Model Not fit for Cloud ModelProcess, applications and data are Process, applications and data aremostly independent coupled or complexPoints of application & data integration Points of application & data integrationis well defined is not well definedLower security level is acceptable Require high level of security or privacyInternet / Web / mobile is the desired Application requires special interfacechannels & platformOn site support cost is an issue On site support requiredNew applications Legacy applications
  20. 20. BRIEFLY ON AEC 2015
  21. 21. AEC is about Economic Integration Source: SCB Economic Intelligent Center “Insight“ Feb 2011
  22. 22. Consensus among Economists• Quick changes – Corporate regulations & ceiling on ownership – Tax regulations – More movement of investment funds
  23. 23. Ownership up to 70% share in Service Business Source: SCB Economic Intelligent Center “Insight“ Feb 2011
  24. 24. Current Foreign % Ownership in Service Business in Thailand
  25. 25. Consensus among Economists• Slow changes – Cooperation between domestic & multi-national ICT SMEs, universities, technical research, etc. – Movement of skilled labors – Wages for ICT professionals
  26. 26. Wages for Thai workers has been “FLAT” Source: SCB Economic Intelligent Center “Insight“ Feb 2011
  27. 27. Outsourcing Ranking Source: www.sourcingline.com
  28. 28. OPPORTUNITIES / THREATS
  29. 29. Opportunity or Threats• Market is larger, but more competitors• More threats from overseas, but opportunity to expand overseas as well• For Thailand, very difficult to recruit & retain ICT professional & staff• Very few dominant, capable Thai ICT companies• Biggest threat is creative “Brain Drain”
  30. 30. Opportunities• Ability to provide IT solution through Cloud Computing Service model without borders with minimal support costs
  31. 31. Opportunities for ICT Users• Users of Cloud Applications can improve productivity, reduce IT costs and reach more customers : – Hybrid / public cloud provide tools for sales force, staff – Public cloud for customers, providing self service such as check order and payment status – Available for Web / mobile phones access – Centralized control
  32. 32. Case studies 2• FedEx Private Cloud - IaaS – Runs in 200 order fulfillment centers worldwide – Database to manage inventory, shipment status, etc.• FedEx Private Cloud - PaaS – Manages service plans – Forecasts shipment at all locations – Optimizes courier routing
  33. 33. Case studies 2• FedEx Hybrid Cloud - SaaS – Sales force automation & sales tools – Mobile solution to provide latest information & status• FedEx Cloud Solutions for SME – Provide documents necessary for shipment – Tracking, shipment, invoice, payment – Online payment solutions
  34. 34. Opportunities for ICT Providers• Small software firms have opportunities to match larger software firms utilizing Cloud Model: – Innovative products good enough for many SMEs – Quick development and responsive to demand – Reach global enterprise through broadband Internet / 3G – Reach end user consumers worldwide via mobile devices – Minimal set up and support costs & self service
  35. 35. Case 3: CT Asia Call Center on Cloud To virtual Call CenterTransform Traditional Where operators canCall Center / CRM provide service with Internet & mobile phone Now anyone can have call center to serve their customers
  36. 36. WHAT TO PREPARE
  37. 37. Improve ICT Competency– Understand Cloud model and its impact– Improve skills, expertise for ICT personnel– Training , coaching, certification– Improve development standard & process– Language training– Equip small, creative, agile project team with tools and resource necessary to bring product to market– Get yourself known with modern marketing methods
  38. 38. Cooperation & Networking– Among Thai SME & ASEAN SMEs– Be part of regional / global partnerships– Local partner still important– Understand target country rules & regulations– Learning from business success (or failure) cases, be careful about the hype
  39. 39. Make Thailand a better place to live & work – Friendly business & political environment – Laws and regulations that make sense – Improve IT & telecom infrastructure – Decent wages & low operating costs for SME – Attract & maintain skill labor with incentives – Better emergency & crisis management
  40. 40. Thank You

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