Google search


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Google search

  1. 1.  Google began in January 1996 as a research project by Larry Page and Sergey Brin – Stanford University Ph.D. Students Main competitors are Yahoo and Windows live  The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. Dr. Eric Schmidt
  2. 2. The Google search Mission  "to organize the world's information and make it universally accessible and useful“
  3. 3. SWOT analysis STRENGHTS WEAKNESSES • Corporate Reputation & Brand Trust • Highly skilled employees • The speed and simplicity of its search engine • Huge cash reserves • Profitable business model • Increasing costs compared to sales • Dependence on advertising business • No other cash flow source than advertising OPPORTUNITIES THREATS • New internet devices • New advertising platforms • Increase in worldwide internet penetration increase the total user base • Increased competition in the search engine market • Privacy concerns • Business model imitators
  4. 4. Segmentation & Targeting The Google search: •Offers products that generally appeal to a mass market Doesn’t matter what you are using the web for •Target web users all over the world The Google search is positioned as: Solution-centric Convenience Fast & quality results Innovative Socially responsible Vast networks, deep knowledge Positioning
  5. 5. Google primary strategy is to focus on Search Engine Marketing . Indexing every website on the web, giving faster results with accuracy. Google’s Ad-Sense, Ad-Word and display network helped Google to generate huge revenue form the Internet Market Differentiation Factors  Robust Data Centers around the world  Unique Page Search Algorithm  Ad-Sense & Ad-Word Google Positioning strategies
  6. 6. Value-Based Pricing PPC-PAY PER CLICK Payment Method •Credit/debit cards •PayPal Payment •Coupons
  7. 7. Objectives of the Recovery System • Make it easy for clients to issue their complaints • Address client’s complaints in the shortest time possible • Ensure clients are satisfied with how their complaint was handled
  8. 8. Strategies of Complaints Handling • Google Checkout service • online form. • Postal service  Google Checkout - Complaints Belgrave House 76 Buckingham Palace Road London SW1W 9TQ U.K. • Contact number 0845 080 1800 • Financial Ombudsman Service
  9. 9. Service delivery System Operating Strategy Service Concept Target Market Segment • Education, Entertainment to the everyone • Common Service to whole the world • 24 hours service • Fastest, Accurate links to the information • Easily can enter to the system • User friendly • All the people in around the world who searching the information Google Search Strategic Service Vision
  10. 10. Service Design elements of Google Search • Structural Front office is only Screen , Back office play very vital role in Google Search. Very aesthetic view in Google search web page Competitive Advantage on Location is very low There are lot of existing servers to managing the peak Demand
  11. 11. • Managerial Service encounter is the time period person log in to the Google Search Fast and lot of alternatives are the main factors evaluate the Service quality of Google Competitive Service Strategies Google now occupy the Focus Strategy • Justification 1. Globalized operation 2. Large amount of Users 3. Narrow Service category 4. Always update the programs rather than competitors
  12. 12. Globalizing Factors • lo w Customer contact • low Cultural adaptation • low Customization (common service) • Complexity (All the back office tasks are standardized)
  13. 13. Balancing Demand Against Productive Capacity How Google Managed Their Demand Against Capacity Demand Management Strategies  Dividing services into categories Capacity Management Strategies  Create different servers to different region  Create separate page for each countries
  14. 14. Service Quality Why is service quality important To understand and achieve service quality to satisfy the customers’ expectations and needs.
  15. 15. Service Quality at Google Search do one thing , and do it well Focus on user and all else will follow Fast is better than slow You don’t need to be at your desk to need an answer There’s always more information out there Make money without doing evil The need for information crosses all borders You can be serious without a suit Great just isn’t good enough Democracy on the web works