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What is HR Blogging and  Why Does it Matter?
 

What is HR Blogging and Why Does it Matter?

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Green Bay SHRM Presentation

Green Bay SHRM Presentation

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    What is HR Blogging and  Why Does it Matter? What is HR Blogging and Why Does it Matter? Presentation Transcript

    • What is HR Blogging and Why Does it Matter? Laurie Ruettimann, SPHR
    • Get Social & Get Started
    • Get Social & Get Results: Today’s Discussion Agenda  Overview  Myths  Best Practices  Resources 3
    • What is a Blog? A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as pictures or video. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. - Wikipedia
    • What is Twitter? Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. - Wikipedia
    • What is Social Media? (Solis & Scoble)
    • Who is Blogging?
    • Laurie Ruettimann, SPHR—Punk Rock HR
    • Kris Dunn, SPHR—The HR Capitalist
    • Lance Haun—Rehaul
    • Sharlyn Lauby, SPHR—The HR Bartender
    • Gerry Crispin, SPHR—Career Crossroads
    • Victorio Milian, SPHR—Creative Chaos
    • Jennifer McClure—Unbridled Talent
    • Trish McFarlane—HR Ringleader
    • Steve Boese—HR Technology
    • RecruitingBlogs
    • ERE
    • Fistful of Talent
    • Dissecting Myths 1. Blogging has no ROI for HR departments. 2. Corporate websites need a blog. 3. Gen Y will work for you if you have a flashy website and they can access Facebook at work. 4. Legal departments don’t like blogs or social media. 5. Executives think social media is a waste of time.
    • Best Practices in Human Resources: Bringing It All Together  Clear, authentic, honest blogs written by real people.  Link Between Corporate, Product, and Employment Brand  Interactive and Mobile-Friendly Career Websites  Socially Integrated Career Sites  One-Click Job Referrals  Enhanced Role Profiles  Employee Testimonials  Authentic Employee Twitter Accounts  Video Blogs  Recruiters/Sourcers in Social Media Communities
    • Sodexo: Get Social Everywhere
    • The Container Store: Great Place to Work
    • Wendy’s: We Are More Than Fast Food
    • Ford: We’re Hiring via Facebook
    • SiriusXM: We Want Great Interns
    • Starbucks: We’re Awesome
    • Is This a Giant Waste of Time?  Blogging is a component of a larger HR strategy related to talent acquisition, employee engagement, and effective communication.  Blogging can be a competitive advantage for Human Resources departments.  Tools and websites don’t make HR more effective. Strategic thinking and relevant behaviors make HR more effective.  The HR/social media landscape is fluid, dynamic, and bigger than Blogging, Facebook and Twitter.  Myths and bad assumptions abound—so test, challenge, and validate your preconceived notions.  Learn from the best. Don’t recreate the wheel. 28
    • Get Social: Connect With The Larger HR Community