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SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
SHRM North Central Regional Student Conference
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SHRM North Central Regional Student Conference

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Presentation to North Central Regional Student Conference at Purdue University in Indiana on April 23 and 24, 2010.

Presentation to North Central Regional Student Conference at Purdue University in Indiana on April 23 and 24, 2010.

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  • 1. Shake Up Recruiting Get Social and Get Results Laurie Ruettimann, SPHR
  • 2. Get Social: Connect
  • 3. Get Social & Get Results: Today’s Discussion <ul><ul><li>Overview of Social Recruiting </li></ul></ul><ul><ul><li>Dissect Social Recruiting Myths </li></ul></ul><ul><ul><li>Discuss Metrics </li></ul></ul><ul><ul><li>Look at Best Practices of Social Recruiting </li></ul></ul>Agenda
  • 4. Get Social: We’re All Recruiters <ul><li>“ I work for a living, and believe if you aren't an active recruiter/talent agent as an HR pro (regardless of title or position), you're overhead . </li></ul><ul><li>I cringe when peer HR types act like administration is job #1 and allow it to dominate their professional identities. I cringe again if they make no attempt to be an active recruiter.” </li></ul><ul><li>Kris Dunn, VP of HR @ Daxko </li></ul><ul><li>Founder of HR Capitalist and Fistful of Talent </li></ul>
  • 5. Get Social: Social Recruiting 101 <ul><li>“ Social recruiting is when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment.” </li></ul><ul><ul><li>Alison Doyle, About.com Guide to Job Searching </li></ul></ul>
  • 6. Get Social: Social Recruiting 101 <ul><li>Recruiting Metrics </li></ul><ul><li>Creating Social Recruiting Strategy </li></ul><ul><li>Social Recruiting from 30,000 Feet </li></ul><ul><li>Social Recruiting 101 </li></ul><ul><li>Tweets, Blogs And Widgets, Oh My: Web 2.0 for Recruiters </li></ul><ul><li>How Job Seekers Use Social Media </li></ul>
  • 7. Social Media Landscape: Solis and Scoble
  • 8. Get Social: Dissecting Social Recruiting Myths in HR <ul><li>Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook, and Google. </li></ul><ul><li>Gen Y will work for you if you have a flashy website and they can access Facebook at work. </li></ul><ul><li>Legal departments don’t like social media tools. </li></ul><ul><li>Social Recruiting ROI is measured in money. </li></ul>
  • 9. Get Results: Metrics, Narratives, and Folk Tales <ul><li>&quot;I always tell people, if we have a good quarter it's because of the work we did three, four and five years ago. It's not because we did a good job this quarter.” </li></ul><ul><li>- Jeff Bezos, Newsweek </li></ul>
  • 10. Get Results: Metrics, Narratives, and Folk Tales
  • 11. Get Results: Metrics, Narratives, and Folk Tales <ul><li>Not Everything That’s Important Can Be Quantified </li></ul><ul><li>How to Measure Social Media ROI for Business </li></ul><ul><li>4 Ways to Measure ROI + Metrics of Social Media Recruiting... </li></ul><ul><li>When it Comes to Evaluating a Social Media Recruiting Strategy, Consider the Non-Linear Benefits </li></ul>
  • 12. Get Social & Get Results: Social Media Landscape & Best Practices <ul><li>Clear Link Between Corporate, Product, and Employment Brand </li></ul><ul><li>Interactive and Mobile-Friendly Career Websites </li></ul><ul><li>Socially Integrated Career Sites </li></ul><ul><li>One-Click Job Referrals </li></ul><ul><li>Enhanced Role Profiles </li></ul><ul><li>Employee Testimonials </li></ul><ul><li>Authentic Employee Twitter Accounts </li></ul><ul><li>Video Blogs </li></ul><ul><li>Recruiters/Sourcers in Social Media Communities </li></ul>
  • 13. Get Social & Get Results: Social Media Landscape & Best Practices
  • 14. Get Social & Get Results: Social Media Landscape & Best Practices
  • 15. Get Social & Get Results: Social Media Landscape & Best Practices
  • 16. Get Social & Get Results: Social Media Landscape & Best Practices
  • 17. Get Social & Get Results: Social Media Landscape & Best Practices
  • 18. Get Social & Get Results: Social Media Landscape & Best Practices
  • 19. Get Social & Get Results: Social Media Landscape & Best Practices
  • 20. Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results <ul><ul><li>Social recruiting is a component of a larger talent acquisition strategy. It’s a competitive advantage for Human Resources departments. </li></ul></ul><ul><ul><li>Tools and websites don’t make HR more effective. Strategic thinking and relevant behaviors make HR more effective. </li></ul></ul><ul><ul><li>The HR/social media landscape is fluid, dynamic, and bigger than Facebook and Twitter. </li></ul></ul><ul><ul><li>Myths and assumptions abound—so test, challenge, and validate. </li></ul></ul><ul><ul><li>Metrics tell a story. Understand what you’re asking and why . </li></ul></ul><ul><ul><li>Learn from the best. Don’t recreate the wheel. </li></ul></ul>
  • 21. Get Social: Connect

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