Shake Up Recruiting Get Social and Get Results Laurie Ruettimann, SPHR
Get Social: Connect
Get Social & Get Results: Today’s Discussion <ul><ul><li>Overview of Social Recruiting </li></ul></ul><ul><ul><li>Dissect ...
Get Social: We’re All Recruiters <ul><li>“ I work for a living, and believe if you  aren't an active recruiter/talent agen...
Get Social: Social Recruiting 101 <ul><li>“ Social recruiting is when companies and recruiters use Facebook, LinkedIn, Twi...
Get Social: Social Recruiting 101 <ul><li>Recruiting Metrics </li></ul><ul><li>Creating Social Recruiting Strategy </li></...
Social Media Landscape: Solis and Scoble
Get Social: Dissecting Social Recruiting Myths in HR <ul><li>Social Recruiting is a strategy that just uses LinkedIn, Twit...
Get Results: Metrics, Narratives, and Folk Tales <ul><li>&quot;I always tell people, if we have a good quarter it's becaus...
Get Results: Metrics, Narratives, and Folk Tales
Get Results: Metrics, Narratives, and Folk Tales <ul><li>Not Everything That’s Important Can Be Quantified </li></ul><ul><...
Get Social & Get Results: Social Media Landscape & Best Practices <ul><li>Clear Link Between Corporate, Product, and Emplo...
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results <ul><ul><li>Social recruiting is a component of a lar...
Get Social: Connect
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SHRM North Central Regional Student Conference

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Presentation to North Central Regional Student Conference at Purdue University in Indiana on April 23 and 24, 2010.

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SHRM North Central Regional Student Conference

  1. Shake Up Recruiting Get Social and Get Results Laurie Ruettimann, SPHR
  2. Get Social: Connect
  3. Get Social & Get Results: Today’s Discussion <ul><ul><li>Overview of Social Recruiting </li></ul></ul><ul><ul><li>Dissect Social Recruiting Myths </li></ul></ul><ul><ul><li>Discuss Metrics </li></ul></ul><ul><ul><li>Look at Best Practices of Social Recruiting </li></ul></ul>Agenda
  4. Get Social: We’re All Recruiters <ul><li>“ I work for a living, and believe if you aren't an active recruiter/talent agent as an HR pro (regardless of title or position), you're overhead . </li></ul><ul><li>I cringe when peer HR types act like administration is job #1 and allow it to dominate their professional identities. I cringe again if they make no attempt to be an active recruiter.” </li></ul><ul><li>Kris Dunn, VP of HR @ Daxko </li></ul><ul><li>Founder of HR Capitalist and Fistful of Talent </li></ul>
  5. Get Social: Social Recruiting 101 <ul><li>“ Social recruiting is when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment.” </li></ul><ul><ul><li>Alison Doyle, About.com Guide to Job Searching </li></ul></ul>
  6. Get Social: Social Recruiting 101 <ul><li>Recruiting Metrics </li></ul><ul><li>Creating Social Recruiting Strategy </li></ul><ul><li>Social Recruiting from 30,000 Feet </li></ul><ul><li>Social Recruiting 101 </li></ul><ul><li>Tweets, Blogs And Widgets, Oh My: Web 2.0 for Recruiters </li></ul><ul><li>How Job Seekers Use Social Media </li></ul>
  7. Social Media Landscape: Solis and Scoble
  8. Get Social: Dissecting Social Recruiting Myths in HR <ul><li>Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook, and Google. </li></ul><ul><li>Gen Y will work for you if you have a flashy website and they can access Facebook at work. </li></ul><ul><li>Legal departments don’t like social media tools. </li></ul><ul><li>Social Recruiting ROI is measured in money. </li></ul>
  9. Get Results: Metrics, Narratives, and Folk Tales <ul><li>&quot;I always tell people, if we have a good quarter it's because of the work we did three, four and five years ago. It's not because we did a good job this quarter.” </li></ul><ul><li>- Jeff Bezos, Newsweek </li></ul>
  10. Get Results: Metrics, Narratives, and Folk Tales
  11. Get Results: Metrics, Narratives, and Folk Tales <ul><li>Not Everything That’s Important Can Be Quantified </li></ul><ul><li>How to Measure Social Media ROI for Business </li></ul><ul><li>4 Ways to Measure ROI + Metrics of Social Media Recruiting... </li></ul><ul><li>When it Comes to Evaluating a Social Media Recruiting Strategy, Consider the Non-Linear Benefits </li></ul>
  12. Get Social & Get Results: Social Media Landscape & Best Practices <ul><li>Clear Link Between Corporate, Product, and Employment Brand </li></ul><ul><li>Interactive and Mobile-Friendly Career Websites </li></ul><ul><li>Socially Integrated Career Sites </li></ul><ul><li>One-Click Job Referrals </li></ul><ul><li>Enhanced Role Profiles </li></ul><ul><li>Employee Testimonials </li></ul><ul><li>Authentic Employee Twitter Accounts </li></ul><ul><li>Video Blogs </li></ul><ul><li>Recruiters/Sourcers in Social Media Communities </li></ul>
  13. Get Social & Get Results: Social Media Landscape & Best Practices
  14. Get Social & Get Results: Social Media Landscape & Best Practices
  15. Get Social & Get Results: Social Media Landscape & Best Practices
  16. Get Social & Get Results: Social Media Landscape & Best Practices
  17. Get Social & Get Results: Social Media Landscape & Best Practices
  18. Get Social & Get Results: Social Media Landscape & Best Practices
  19. Get Social & Get Results: Social Media Landscape & Best Practices
  20. Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results <ul><ul><li>Social recruiting is a component of a larger talent acquisition strategy. It’s a competitive advantage for Human Resources departments. </li></ul></ul><ul><ul><li>Tools and websites don’t make HR more effective. Strategic thinking and relevant behaviors make HR more effective. </li></ul></ul><ul><ul><li>The HR/social media landscape is fluid, dynamic, and bigger than Facebook and Twitter. </li></ul></ul><ul><ul><li>Myths and assumptions abound—so test, challenge, and validate. </li></ul></ul><ul><ul><li>Metrics tell a story. Understand what you’re asking and why . </li></ul></ul><ul><ul><li>Learn from the best. Don’t recreate the wheel. </li></ul></ul>
  21. Get Social: Connect

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