Digital Branding Strategy (Part 3) - All about strategy using social conversion

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At the final part of Digital Branding Strategy series (part 3) it will explained how to execute the strategy by using the social conversion principle. Social is the most effective way how we could change the behavior of customers.
Changing customers behavior by directly change the person is nearly impossible, but change the social environment to change the customers behavior is awesome.

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Digital Branding Strategy (Part 3) - All about strategy using social conversion

  1. 1. Digital Branding Strategy (Part Three) @saifulism
  2. 2. @saifulism Presented by
  3. 3. How is? #TheStrategy
  4. 4. Lead the flock Create social conformity #properties of @hubspot
  5. 5. Kurt Lewin, Founder of Modern Psychology
  6. 6. B = f (P, E) Behavior is a function of Person and Environment
  7. 7. Change people BEHAVIIOR by changing the PERSON is almost IMPOSSIBLE
  8. 8. The only make sense option to change people BEHAVIOR is by changing the surrounding ENVIRONMENT (esp. the SOCIAL environment)
  9. 9. Designing The Social Environment
  10. 10. Social Conversion #properties of @hubspot
  11. 11. Social Conversion = Social Proof + Strong Ties #properties of @hubspot
  12. 12. Social Proof #properties of @hubspot
  13. 13. People want to feel safe. #properties of @hubspot
  14. 14. Safetyis in numbers.
  15. 15. Strong Ties #properties of @hubspot
  16. 16. Interaction, Affection and Time #properties of @hubspot
  17. 17. The 3 Applications Of Social Conversion SharingLead Conversion Sales #properties of @hubspot
  18. 18. Ignoring conversions for community. #properties of @hubspot
  19. 19. close more sales.
  20. 20. “Social Conversion is about improving lead conversion metrics with social content” - @KippBodnar #DublinTalkSeries
  21. 21. get people to share. #properties of @hubspot
  22. 22. The half-life of a social media link is 3 hours. BITLY, 9/2011 #properties of @hubspot
  23. 23. THE 10:4:1 RULE#properties of @hubspot
  24. 24. THE 10:4:1 RULE Links to third- party articles #properties of @hubspot
  25. 25. THE 10:4:1 RULE Links to company blog posts #properties of @hubspot
  26. 26. THE 10:4:1 RULE Link to a company landing page #properties of @hubspot
  27. 27. Follow us Share this Vs. #properties of @hubspot
  28. 28. Share This Follow Me 3,200 Followers 256 Followers #properties of @hubspot
  29. 29. The 3 Applications Of Social Conversion SharingLead Conversion Sales
  30. 30. Social Conversion = Social Proof + Strong Ties #properties of @hubspot
  31. 31. Lead the flock. Can be realized #properties of @hubspot
  32. 32. #properties of @hubspot
  33. 33. #properties of @hubspot
  34. 34. We don’t see the world as the world is, we see the world as we are Stephen R. Covey
  35. 35. Grab audiences and start to lead them
  36. 36. #properties of @hubspot
  37. 37. #properties of @hubspot
  38. 38. And the GENEROSITY is the most Powerful Strategy to START and MAINTAIN the long lasting relationship with customers #brandgenerosity
  39. 39. Thank You By @saifulism #BrandGenerosity

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