Company ProfileType– ProprietorshipYear of Establishment– 2008Founder– Mr. Amol PhadaleIndustry– Rice MillingBusiness type– ManufacturingProducts– Gujarat Sattar Rice, Kamod Rice And Sona Masoori Rice
We are committed to provide internationalquality at reasonable prices and within aspecified time period.VISION
Introduction to rice• Most important crop of India.• It occupies 23.3 per cent of gross cropped area of the country.• Rice contributes 43 per cent of total food grain production.• It is the staple food of nearly half of the world population.
Introduction to riceRice production in different parts of India
RICE MILLING INDUSTRY IN INDIAWhat is Rice Milling ?Rice milling is removal or separation of husk(dehusking) and bran to obtain the edibleportion for consumption.
RICE MILLING INDUSTRY IN INDIAObjectives of the rice miller : To produce edible rice that appeals to thecustomer. To maximize the total milled rice recoveryout of paddy minimizes grain breakage.
MARKET SIZE of rice mills in different states of India
As India is second largest country producingrice there is lot of opportunity for rice millsin this sector.
Reasons for increasing opportunity in this sector:• Second largest Producer of Rice after China in world.• Growth rate in this sector is much faster than china.• Good government support.
MARKETING MIXTHE 4 P’S ARE :• PRODUCT• PRICE• PLACE• PROMOTION AND PACAKAGING
PRODUCT (RICE)Staple food for more than two-thirds of the worlds populationReasons for selecting rice as main product of the company are:o Import Restrictions:o Profitability:o Existence of export market:
Comparison between export of different commodity products:Major organic products exported from India :Product Sales (Tons)Tea 3000Coffee 550Spices 700Rice 2500Wheat 1150Pulses 300Oil Seeds 100Fruits & Vegetables 1800Cashew Nut 375Cotton 1200Herbal Products 250Total 11,925
TYPES OF RICE TO BE MANUFACTURED BY OUR COMPANY1. SONA MASOORI RICE2. Gujarat Sattar Rice3. KAMOD RICE
NUTRITIONAL BENEFITS OF OUR PRODUCTS• Excellent source of carbohydrates• Good energy source• Low fat, Low salt, No cholesterol• Good source of vitamins and minerals
MANAGING BRAND NAME AND BRAND LOGO Our Brand Name “ANMOL RICE” literally means priceless rice i.e the features of the product are such that it cannot be measured in terms of rupees.Brand Logo:Our logo is also very easy to rememberand attractive. The “S” made in logo isperfect pieces of rice grain joined. Thusthe design aids memorability.
PRICEFactors Influencing the Price of Rice• Weather• Minimum Support Price• Government policies• Consumption• Seasonal cycles
PLACE SHAHI Industries serves its product in 7 districts of Gujarat.• Ahmedbad District• Kheda District:• Gandhinagar:• Bhavnagar:• Baroda:• Mahensana:• Surendranagar District:
DISTRIBUTION CHANNEL• First Level : Manufacturer that is Shahi Industries themselves• Second Level : Wholesaler or also termed as the dealer• Third Level : The retail shops who buy the product with a view to sell them• Fourth Level : Final consumers who buy the product
PROMOTIONThe main promotional strategy used by SHAHI Industries in order to promote their rice is advertising.• Newspaper Ads• Banners:• Danglers:• Websites:• Graffiti:
PACKAGINGOur strategy is to sell the product in different kinds ofpackets form.The size of the bags depends on the requirements ofthe customer.Packaging method is fully mechanized in Shahiindustry.
Strengths:Packaging: small packages of different quantities like 5 kilos, 10kilos etc. this is d biggest strength of Shahi industries .Right price: Our company offers its product which is suitable and economically affordable to the masses.Old rice: People in general believe that older the rice, the better is its taste and quality.
Strengths:Better quality:Shahi industry ensures that all the quality specifications aremet throughout the processing stage.Emerging new trends:Our company is completely new in the market offering newbrand of rice.Usage of Raw Material:Indirect income can be achieved through waste materials likerice husk & rice hull.
WEAKNESS:New in the market: Not yet attained the expertise required to compete with the established brands existing in that market.Limited variety of rice: Shahi industry is offering three types of rice So the consumers will have to limit their choices.
Opportunities:Capture rural market: Manufacturing unit in the rural area of Gujarat will help to capture rural market.Dal mill: Shahi industry plans to come up with its own brand of various types of dal.
Threats:Competition from existing brands: The major threat to Shahi industry is that there already exist many other brands in the marketUncertainty in the minds of consumers: Uncertainty due to new entry in the market
LOCATION OF BUSINESSAvailability of raw materials : This city has proximity to areas producing large amount of paddy in Gujarat.Nearness to market We has selected this location as it is near to the market and it gives us the maximum benefit of the target customers.Availabilty of additional facility Higher amount of the power and water supply.
LOCATION OF BUSINESSTransport facility : Our factory is located an area with the best means of transport facilities & good road condition.Suitability of climate : Our godown is made in such a way where we get the best climate for storage.Availability of labour: Shahi industry requires both skilled as well as unskilled labourer.Existence of complementary industries : we even have the benefit of other complementary industries like gunny bags industry, rise husk industry, and rice bran industry.