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How We Use Twitalk
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How We Use Twitalk

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After 2 years of interactions, Twitalk are now ready for giving knowledge about insights of social media impacts. ...

After 2 years of interactions, Twitalk are now ready for giving knowledge about insights of social media impacts.

Let's talk more about it.

@pungkas @twitalkID
pungkas@twitalk.co.id

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How We Use Twitalk How We Use Twitalk Presentation Transcript

  • Sunday, May 27, 12
  • Brand  spokespersons  are  ambassadors.  Ambassadors  are   people.  He/she  is  part  of  the  big  crowd  in  social  media.   What  makes  him/her  different  is,  they  are  “opinion  leaders”   @adhitiasofyan @tehniadinata But  the  fact  is,   They  are  only  able  to  influence  their  own  channel(s).  The   worst  thing  is,  their  followers  are  the  same  crowd  in  the   same  circle  that  other  compeEtors  use.   @alandakariza @r_djangkaru Pushing  tweet  ads  using  hashtags  is  considered  as  an   appropriate  acEon  to  raise  awareness.   @st_agustaf @zoyaamirin But  the  fact  is,   For  the  past  few  months,  your  brand  ambassadors  followers   have  been  educated  and  treated  as  consumers,  not   audiences  nor  friends.  This  is  brands  grey  area  so  far.   @Nay_Nadine @BeckTumSunday, May 27, 12
  • Another  thing  for  sure,   people  hate  ads  on   their  Emeline.  Sunday, May 27, 12
  • SOLUTION Your  brand  needs  to  be  saved  by  an  insEtuEon  which  stands   as  a  publisher.  By  puJng  this  way,  your  ambassador  will  stay   objecEve  while  keep  promoEng  your  brand.  TesEmonial  ads   are  doable  in  social  media.  However,  your  brand  ambassadors   need  to  be  posiEoned  as  product  user,  or  the  consumer,  same   as  his/her  own  followers.  That  way,  ambassador  will  seem  to   be  neutral  instead  of  being  too  pushy  in  provoking  ads. WHAT YOU NEED IS An  acEvaEon  in  digital  media,  raising  your  brand  awareness  and  in   the  same  Eme  strengthening  brand  image.Sunday, May 27, 12
  • INTRODUCING AggregaEng  social  networks  of  inspiring  people,   communiEes,  and  companies  to  share  their  ideas  and   wisdom  by  collaboraEng  online  crowd-­‐sourcing  via  social   media.  We  are  now  working  as  social  media  publisher  as  the   first  live  talkshow  ever  happened  on  TwiNer  which  almost   two  years  lives  and  broadcasts  regularly  every  Thursday  at   21.00  WIB  on  TwiNer  Emeline  with  @twitalkID  as  the  host   and  #Twitalk  as  contextual  hash-­‐tag.  Sunday, May 27, 12
  • WHY AND WHAT MAKES TWITALK DIFFERENT Any  conversaEon  happened  will  be  recorded  and   retweeted  in  the  future  as  talkshow  transcript.  New   reader  will  come  for  your  brand  content.  They   believe  it  as  tesEmonial  from  opinion  leaders. Your  brand  will  merge  with  the  community.  You  will   be  invited  and  iniEate  your  own  communal  events   and  meet  your  consumer.  Another  potenEal  market   all  the  way. The  talk  conEnues.  The  topic  is  up.  This  is  a  potenEal   public  relaEons  of  news  value.  Your  media  partners   network  could  be  giving  an  air  support  to  expand   this  momentum  as  spontaneous  crowd-­‐sourcing  in   social  media.  Something  that  comes  from  the   people. The  only  program  on  TwiNer  that  has  its  own   talkshow  for  2  years  on  primeEme. Your  brand  is  joining  a  life  celebraEon  and  wriNen  in   Indonesia  digital  milestone.Sunday, May 27, 12
  • HOW TWITALK WORK FLOW Producing  Content by  creaEng  a  momentum  of  interacEon.   Media  Usage mechanism  is  integrated,  the  idea  is  media  neutral. Amplifica?on  Channel TwiNer  >  Facebook  >  Blog  >  Radio  >  Event Flow  Exposure  Content Press  Release  <  Talkshow  <>  ArEcle  Review  >  Press  ReleaseSunday, May 27, 12
  • MEASUREMENTS/KPI IMPRESSIONS; total possible number of times someone could have seen this tweet (the sum of your followers + your followers retweeters)Sunday, May 27, 12
  • Sunday, May 27, 12
  • Sunday, May 27, 12
  • OPINION LEADERS FOLLOWING @TWITALKID there are 80 speakers and more to come *this means this account is now following @twitalkIDSunday, May 27, 12
  • Sunday, May 27, 12
  • RETWEET Radio Show Wednesday, 22.00 - 23.00 WIB on air live streaming www.streaming.swaragamajogja.comSunday, May 27, 12
  • Bring The Talkshow To Offline Sharing. Spreading The Spirit Of “Walk The Talk”. ‣ venue @ Mezzaluna Kemang, Jakarta ‣ broadcasted live from video streaming and livetweets ‣ more than 60 opinion leaders from media and agencies are joiningSunday, May 27, 12
  • ‣ venue @ Geronimo Cafe, Yogyakarta ‣ broadcasted live from video streaming, livetweets, and radio talkshow reports ‣ more than 50 communities are joining R O A D T R I P 2 0 1 1Sunday, May 27, 12
  • Merge with hundreds of Indonesian online communitiesSunday, May 27, 12
  • Walk The Talk #twitalk membuktikan tingkat kreativitas anak negeri yang sangat tinggi dalam memanfaatkan social media yang ada di internet. Promotor pendidikan informal sebuah thread di yang gratis, santai dan kontekstual. #twitalk itu adalah sebuah nama forum diskusi online yang lagi anget di twitter. Terobosan seperti ini belum pernah dilakukan di belahan dunia manapun dan merupakan cara baru di dunia talkshow hiburan dengan tradisi Twitalk, Talkshow via Twitter serta budaya twitter. Pertama di Dunia memanfaatkan Twitter tak sebatas untuk pertemanan saja, tapi juga bisa untuk mengenal berbagai tokoh atau figur publik secara lebih dekatSunday, May 27, 12
  • Sunday, May 27, 12
  • Sunday, May 27, 12
  • WHAT TWITALK IS AIMING Own The Screen Digital Activation “ my most awaited gig after “the World Cup and F1 race.” “ brands best friends. “ Own By The People Community Development “ from now on, I got the reason to tweet! ” “ we are growing each other. “Sunday, May 27, 12
  • THAT’S IT. You heard us talking too much about new media innovation. Now it’s your time to be the first advertiser and brought your brand as the pioneer in social media conversation. The talk is on your fingertips, live on primetime. Busy Thurs Active on 20.00%0 weekend 18.00%0 16.00%0 14.00%0 12.00%0 10.00%0 Tweets 8.00%0 6.00%0 4.00%0 2.00%0 0.00%0 Monday0 Tuesday0 Wednesday0 Thursday0 Friday0 Saturday0 Sunday0 Twitter: Indonesia Busiest Day: Thursday 18.00 – 22.00 Indonesian does not stop tweeting on weekends Indonesia)Twi,er) h"p://salingsilang.com0 Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Q1)2011)Sunday, May 27, 12
  • www.twitalk.co.id | @twitalkID CONTACT Pungkas  Riandika pungkas@twitalk.co.id 081808038000Sunday, May 27, 12