Agriculture MarketingDeterminant of Progressive FarmingPuneet Singh Thind <br />
Agriculture Marketing<br />The  process starts with a decision to produce a salable commodity (by keeping an eye on the ma...
Problems in present system:-<br />Improper warehousing<br />Forced Sale <br />Lack of grading and standardization<br />Ina...
Rashtriya Kissan Sangathan<br />A nation-wide Farmers’ Organization, having farmers, extension officer, Agriculture scient...
The Progressive Farmers’ Multipurpose Cooperative Society (PFC)<br />A model cooperative society promoted by RKS.<br />Pro...
Agri-Inputs, Pesticide, Fertilizer Cos.<br />Processor/ Exporters/ Govt. Tender / Direct Export<br />O<br />U<br />T<br />...
PFC Advantage:-<br />Increased bargaining power<br />Direct dealing with final buyer<br />Provision of credit<br />Economi...
Retail Sale Outlets<br />Agri- Inputs, Fertilizers, Manures, Patricides, Seeds as well as technical advice<br />
Seed Development Program <br />Development of Wheat, Rice and Basmati Seed through members of society. <br />
Rural Micro- financing<br />Rural Credit franchisee to provide microfinance to farmers.<br />
Thankspuneet_thind2000@yahoo.com09017151764<br />
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PFC Business model

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PFC Business model

  1. 1. Agriculture MarketingDeterminant of Progressive FarmingPuneet Singh Thind <br />
  2. 2. Agriculture Marketing<br />The process starts with a decision to produce a salable commodity (by keeping an eye on the market and other on the farm); including other functional operations such as harvesting, grading, storage, transportation and distribution. <br />
  3. 3. Problems in present system:-<br />Improper warehousing<br />Forced Sale <br />Lack of grading and standardization<br />Inadequate transport facilities<br />Presence of a large number of middlemen<br />Malpractices in unregulated markets<br />Inadequate market information<br />Inadequate credit facilities<br />
  4. 4. Rashtriya Kissan Sangathan<br />A nation-wide Farmers’ Organization, having farmers, extension officer, Agriculture scientist and technicians as its members.<br />Estd. In 1964, with an objective of increasing Per Acre Agriculture Production to ensure nation’s food sufficiency. <br />Closely associated with MoA, Agriculture Universities, ICAR, NIAM and other institutions. <br /> Strive for the welfare of agriculture, to make agriculture technically sound and economically viable.<br />To make extension system demand-driven, farmer oriented and need-specific.<br />www.rksweb.org<br />
  5. 5. The Progressive Farmers’ Multipurpose Cooperative Society (PFC)<br />A model cooperative society promoted by RKS.<br />Promoted in Haryana in 2006 as a new experience in agriculture and to bridge the gap between farmer (producer) and consumer. <br />To check malpractices and exploitation by traders, fake pesticide and seed sellers.<br />To convert agriculture from ‘a way of living’ to an enterprise, making it cost-effective, comfortable and profitable .<br />
  6. 6. Agri-Inputs, Pesticide, Fertilizer Cos.<br />Processor/ Exporters/ Govt. Tender / Direct Export<br />O<br />U<br />T<br />P<br />U<br />T<br />I<br />N<br />P<br />U<br />T<br />PFC<br />Retail Sale-Outlets<br />Processing for Sale/ Export<br />Seed Development<br />Contract- Farming<br />Micro-financing<br />Self Help Group<br />Farmers<br />Farmers<br />Farmers<br />Self Help Group<br />
  7. 7. PFC Advantage:-<br />Increased bargaining power<br />Direct dealing with final buyer<br />Provision of credit<br />Economical prices because of bulk buying/selling<br />Easier and cheaper transportation<br />Storage facility<br />Influencing market prices<br />Processing of agriculture produce<br />Direct Export as merchandise exporter<br />Professional outlook <br />
  8. 8. Retail Sale Outlets<br />Agri- Inputs, Fertilizers, Manures, Patricides, Seeds as well as technical advice<br />
  9. 9. Seed Development Program <br />Development of Wheat, Rice and Basmati Seed through members of society. <br />
  10. 10. Rural Micro- financing<br />Rural Credit franchisee to provide microfinance to farmers.<br />
  11. 11. Thankspuneet_thind2000@yahoo.com09017151764<br />
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