Based on the app marketing and business advice on http://bit.ly/1rS4C7b - Go to the website for more strategies and tactics to grow your app business. Last week I launched a new strategy for marketing my latest app and got more more than 6,800 downloads for less than $10 in around 12 hours. Yes you read that right I was able to get downloads for as low as $0.001. If this is not practically free downloads then I don't know what is. Now this app had an average lifetime value for its users of about $0.30 which basically means that I can completely exhaust all the available inventory on YouTube and scale this channel up to see huge success. Why Is This Strategy So Important? Whenever you are picking a marketing strategy there are three things which determine if it is a worthwhile strategy or not. 1. Reproducibility - A successful marketing strategy should be reproducible. If you knew all the different elements of a strategy, you should be able to just implement the same strategy for your next app and see the same kind of success you saw previously. There is no luck involved. 2. Access to Target Demographic - A successful marketing strategy allows you reach out to the people who are right for your app. e.g. If your app is meant for zombie fans, then the chosen marketing channel should let you reach out to zombie fans. 3. Scalability - This is something which even the most seasoned marketing guys forget. It is just not enough to find a marketing channel which works. The marketing channel needs to be scalable. What is the point of spending a lot of time and money on a marketing channel and to realize that all you can get are a few thousand downloads total. You need to look for channels which can get you millions of downloads if things work out. That is why contacting bloggers, or getting press coverage or doing PR stunts is not a marketing strategy. It is not guaranteed to work everytime and more often than not just depends on a lot of factors which you cannot control. Similarly, spamming about your app on Facebook groups is of no use because even if people like your app you are going to get just a few hundred downloads. If you are doing this it just means that you are desperate and basically scraping the bottom of the barrel for downloads. Now coming to the YouTube App Marketing Strategy which I am going to explain below, it satisfies all the three criteria. It is extremely reproducible - after you read through this blog post you can just go ahead and start implementing this strategy. This strategy is also allows you to access any type of demographic you can think of. If you want zombie fans, you can get them, if you want Bieber fans, you can get them as well, if you want to target crazy weirdos like me who like experimenting which new app marketing strategies and applying them to getting more app downloads, you can find them on YouTube as well.

1. How to Get Free
App Downloads
From Youtube –
App Marketing
on Youtube
Puneet Yamparala, App Entrepreneurs Association

2. Before you start,
Get the FREE GUIDE
To
Getting 5,000+ Downloads
in 2 Days
Using Ninja Tactics
http://eepurl.com/1xx-r
Puneet Yamparala, App Entrepreneurs Association

3. Last week I launched a new strategy for marketing
my latest app and got more more than 6,800
downloads for less than $10 in around 12 hours.
Puneet Yamparala, App Entrepreneurs Association

4. Yes you read that right I was able to get downloads
for as low as $0.001!
Puneet Yamparala, App Entrepreneurs Association

5. Now this app had an average lifetime value for its
users of about $0.30 which basically means that I
can completely exhaust …
Puneet Yamparala, App Entrepreneurs Association

6. … all the available inventory on YouTube and scale
this channel up to see huge success.
Puneet Yamparala, App Entrepreneurs Association

7. Why Is This Strategy So Important? - Whenever you are
picking a marketing strategy there are three things
which determine if it is a worthwhile strategy or not.
Puneet Yamparala, App Entrepreneurs Association

8. 1. Reproducibility - A successful marketing strategy
should be reproducible. If you knew all the different
elements of a strategy, you should be …
Puneet Yamparala, App Entrepreneurs Association

9. … able to just implement the same strategy for your
next app and see the same kind of success you saw
previously.
Puneet Yamparala, App Entrepreneurs Association

10. 2. Access to Target Demographic - A successful
marketing strategy allows you reach out to the people
who are right for your app. e.g., If your app is meant …
Puneet Yamparala, App Entrepreneurs Association

11. … for zombie fans, then the chosen marketing
channel should let you reach out to zombie fans.
Puneet Yamparala, App Entrepreneurs Association

12. 3. Scalability - This is something which even the most
seasoned marketing guys forget. It is just not enough
to find a marketing channel which works.
Puneet Yamparala, App Entrepreneurs Association

13. You need to look for channels which can get you
millions of downloads if things work out.
Puneet Yamparala, App Entrepreneurs Association

14. That is why contacting bloggers, or getting press
coverage or doing PR stunts is not a marketing
strategy. Similarly, spamming about your app …
Puneet Yamparala, App Entrepreneurs Association

15. … on Facebook groups is of no use because even if
people like your app you are going to get just a few
hundred downloads.
Puneet Yamparala, App Entrepreneurs Association

16. Now coming to the YouTube App Marketing Strategy
which I am going to explain below, it satisfies all the
three criteria.
Puneet Yamparala, App Entrepreneurs Association

17. It is extremely reproducible - after you read through
this blog post you can just go ahead and start
implementing this strategy.
Puneet Yamparala, App Entrepreneurs Association

18. This strategy also allows you to access any type of
demographic you can think of. If you want zombie fans,
you can get them, if you want Bieber fans, you get it!
Puneet Yamparala, App Entrepreneurs Association

19. What The YouTube App Marketing Strategy Is
NOT - Creating Viral Videos is NOT YouTube
Marketing. Trying to get downloads …
Puneet Yamparala, App Entrepreneurs Association

20. … via creating viral videos fails the very first
criteria I mentioned above. It is not reproducible!
Puneet Yamparala, App Entrepreneurs Association

21. The YouTube App Marketing Strategy Which Works - For
getting downloads on Youtube you need to use their
adnetwork which is called as TruView. You can setup …
Puneet Yamparala, App Entrepreneurs Association

22. … the ads for TruView through your adWords account. If
you have any questions about adWords, just drop me a
comment and I can reply to that.
Puneet Yamparala, App Entrepreneurs Association

23. The way TruView works is that, YouTube charges you
money everytime a viewer watches your ad for at least 30
seconds or the full length of the ad, whichever is earlier.
Puneet Yamparala, App Entrepreneurs Association

24. Example: if you ad is 10 seconds long then you get
charged if somebody watches the full ad. If your ad is
50 seconds long then you get charged if people watch
at least 30 seconds.
Puneet Yamparala, App Entrepreneurs Association

25. Magic Starts Here - Now with this understanding, you
can get thousands of people to view your ad and
download your app without having to pay a single penny
for the ad.
Puneet Yamparala, App Entrepreneurs Association

26. To get the free download this is what you need to do
- You need to create an ad which is about 50+
seconds long.
Puneet Yamparala, App Entrepreneurs Association

27. Now this ad needs to be created in such a way that it
has the following components :
Puneet Yamparala, App Entrepreneurs Association

28. 1. Problem Statement - telling people the problem
which they are trying to solve, to make a
connection with them.
Puneet Yamparala, App Entrepreneurs Association

29. 2. Your Solution - tell people how your app solves
the problem.
Puneet Yamparala, App Entrepreneurs Association

30. 3. Call To Action - ask them to download your app and
create a clickable button on your video leading to the
app download page
Puneet Yamparala, App Entrepreneurs Association

31. I know what you are thinking, all this is fine but how
do I apply this to my game app? Give them something
which will attract them to your app.
Puneet Yamparala, App Entrepreneurs Association

32. Talk about your key value proposition, what is
interesting about your game, just like SuperCell does.
Puneet Yamparala, App Entrepreneurs Association

33. The Trick - Now the real trick to this strategy is
putting the call to action at around 20 seconds and
making …
Puneet Yamparala, App Entrepreneurs Association

34. … everything after that just a template video/ logo
with nothing but simple music as background.
Puneet Yamparala, App Entrepreneurs Association

35. What you will notice is that people will engage with the ad
in three different ways. A few people will skip the video
and that is fine, you do not pay anything for these people.
Puneet Yamparala, App Entrepreneurs Association

36. Another set of people will watch the ad over the 30
seconds point and not download the app, these are
the people who have wasted your money.
Puneet Yamparala, App Entrepreneurs Association

37. Finally you will have people who will watch the ad and
then click on the Call To Action. Since your call to action is
before the 30 second limit, you basically get …
Puneet Yamparala, App Entrepreneurs Association

38. … a free visitor to your app landing page. These are the
people who are going to land on your app landing page
and download your app.
Puneet Yamparala, App Entrepreneurs Association

39. A lot of people have reached out to me about having
to pay for a click when running TruView ads. Actually
TruView has 4 types of ads.
Puneet Yamparala, App Entrepreneurs Association

40. The ones being referred to here are the original
TruView ads which are now referred to as "TruView In
Stream Ads".
Puneet Yamparala, App Entrepreneurs Association

41. IMPORTANT: If you want to receive more of these
strategies from me, just enter your email address
and as a bonus get the Guide …
Puneet Yamparala, App Entrepreneurs Association

42. … which will teach you how to get 5,000+
downloads in 2 Days:
http://eepurl.com/1xx-r
Puneet Yamparala, App Entrepreneurs Association

43. Get The Script Of The YouTube Video Which I
Created : "Hey YouTube viewer, Are you trying to
lose weight but having a tough time …
Puneet Yamparala, App Entrepreneurs Association

44. … finding the motivation and making space in your busy
calendar for a looong workout? I had the same problem
till I discovered the 7 Minute Fitness Workout.
Puneet Yamparala, App Entrepreneurs Association

45. This has been called the Beast Workout by New
Your Times and the best thing about this is that it
takes just 7 minutes to complete.
Puneet Yamparala, App Entrepreneurs Association

46. I have created this app for you which allows you to do this
workout anywhere, anytime and for FREEE.
Just click on the button on the screen to download the
app."
Puneet Yamparala, App Entrepreneurs Association

47. For More App Business
Advice
App Entrepreneurs
Association
http://appentrepreneursassociation.co
m
Puneet Yamparala, App Entrepreneurs Association