Social Media Insights 2011 Top 10 online categories by share of total internet time SN & Blogs 23% Online Games e-mail 35% portals Videos/Movies Search 10% IM S/W Manufacturers Classifieds/Auctions 8% Events & News 3% 3% 4% Other 3% 3% 4% 4% Source : Neilson Social Media Report
Social Media Trend 2011 How Consumer access Social Media 54.5 43.5 32.5 21.5 10.5 0 Computer Mobile Tablets Internet E-Reader MP3 Player (iPad) Enabled TV Source : Neilson Social Media Report
Social Media Trend 2011 – Mobile Apps Top 10 Categories of Apps Used by Smartphone owners who download Apps Source : Neilson Social Media Report
Need to elaborate• B2B Growth• FB Changes – Profiles, Open Graph• Social Shopping Increased• Online Offline Integration – QR codes• Convergence of Powers – Google + motorola – Facebook + Phone – Twitter on iOS• Social TV• Augmented Reality• HTML 5/Apps
Social Search Improvements• Search engines will pull results from Social Networks• More real-time information in the results from blogs, user generated reviews, Twitter and Facebook.
Social Search Improvements• The online reviews have been proven to impact on shoppers purchase decisions• More companies will gather user ratings and reviews on their websites.
Customised Social Magazines• Social Magazines are news aggregators inspired by the traditional print media• E.g. Flipboard, Pintrest, Summify etc..• Social magazines wants to improve how you discover, view and share content across your social networks, while making it your own.
Special effects Browsing• HTML5 technology allows Internet browsers to display sweet, jazzed-up images and special effects that react to users’ actions, delivering
Rise of Mobile and tablets• Print media sales have been in decline for some time and you can expect this to accelerate in 2012 as tablets come to most households.• The smart traditional publications are already making the transition, but many will get left behind as printed media will quickly become obsolete as time passes.
Social Impact on B2B Sector• B2B marketers have started using social media marketing at some level, with LinkedIn as their favored channel.• The impact and benefits of social media marketing for B2B sector will become more valid in 2012.
Social TV• The smart content producers will allow you to watch what you want, when you want, to share those experiences and become involved in engaging and producing the content with you