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Indian Social Media: MTV vs Channel V
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Indian Social Media: MTV vs Channel V

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Indian social media study of google search trends for 2 majors of Indian entertainment Industry: MTV and Channel V. A comparison MTV vs Channel V. Watch how Roadies change the MTV fan following …

Indian social media study of google search trends for 2 majors of Indian entertainment Industry: MTV and Channel V. A comparison MTV vs Channel V. Watch how Roadies change the MTV fan following manifolds. amazing information for a case study


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  • 1. VS
    Which channel is more hit Online?
    Courtesy: www.yindia.co.in
    Blog: www.socialyindia.wordpress.com
    Facebook: www.facebook.com/yindia4ever
  • 2. VS
    7.5 : 1
    • India’s 2 biggest Music channels have turned into youth entertainment and reality
    • 3. MTV and Channel V are fighting it strong to connect with youth since many years now
    • 4. Our research shows that on online search trends MTV is far ahead of Channel V
    • 5. In last 3 years the gap between the search trends for the 2 brands have increased manifold and MTV has completely out written channel V
    • 6. MTV average search in last 7 years is 7.5 times of Channel V and for last 1 year is 5 times
    • 7. MTV reality shows are the major searches and completely out shadow channel V shows
    • 8. In year 2007 and 2008 the successful introduction of sequence of reality shows Roadies, splitsvilla and stunt mania are the major reason for increased search
    • 9. In last 1 year ever since roadies 8 started the online search trend for MTV shows a steep upward trend
    5 : 1
  • 10.
  • 11. Mtvtrends last 1 year
    MTV is definitely the number 1 music channel for online audience
    The most impressive finding is that people from Orrisa, MP and Punjab are the highest searcher and not the ones from Delhi and Mumbai
    Roadies is definitely the most successful venture for MTV
    Following are the mtv activities that gained maximum online interest:
    ROADIES
    MTV splitsvilla
    MTV stunt mania
    The search for new concept “girls night out” is among the rising online searches about mtv
  • 12.
  • 13. Channel V Trends last 1 year
    Channel V is not as popular among online search compare to Mtv
    A striking fact is that the online search zones for channel V are limited to only 5 states with Delhi, MP and Maharashtra as leading searchers
    Now the question for channel V is why they have these limited online search regions?
    Following is the list of channel V initiatives that gained high online rating
    Roomies
    TLC
    Dare to Date
    Love net
    Roomies definitely was channel V’s different initiative and as far as online search points it was successful in creating buzz among the viewers
    TLC the channel V reality show has also created considerable buzz among the online searchers
  • 14. The Battle contd…..
    Courtesy: www.yindia.co.in
    Blog: www.socialyindia.wordpress.com
    Facebook: www.facebook.com/yindia4ever