Twitter for Business Presented by: Leslie Hughes
Twitter.com – a “microblogging” platform Limited to “tweeting” in 140 characters Increasingly being used for customer service Most updates are from mobile devices
Agenda What is Twitter? How You Can Use Twitter Twitter Terminology Getting Started What to Tweet About Advanced Search What the Tweet is a Twitter Party? Best Practices and Crisis Scenarios
Twitter Statistics and Facts Grew by over 1900% in 2008 to 2009 Over 200 million members and growing by 350K per day. 55 million tweets per day Politicians, brands, big companies and celebrities now embracing Twitterwww.digitalbuzzblog.com
How You Can Use Twitter Connect with strangers/build alliances Promote your brand Create buzz - events, promotions, free trials: Customer relations Crisis management Issue/charity advocacy and awareness Increasing sales (use sales messages sparingly!) Track what people are saying about your business. Calls-to-action to other content you’ve created. Create relationships with journalists and influential people.
Twitter Terminology Handle: Twitter username ie. @punchmediadotca @ = replies: Refer to someone using @ symbol. Will allow them to know you’re tweeting with them or re-tweeting their content. RT = “re-tweet”: You are sharing someone else’s tweet with your followers and giving original person credit. DM = Direct message. Private messages. You can only DM if you both follow each other # (hashtag): easier to follow trend thread. i.e. #JapanDisaster Bit.ly Tiny.cc Ow.ly: way to turn a very long URL into a shorter version to fit within 140 character requirement. (Note: Bit.ly tracks clicks)
Why 140 Characters?•If you keep toless than 125characters, itmakes yourcontent easier tore-tweet (akashare)
The RT = “retweet” Give credit to the original source by RT @username or (via @username) Try to keep the original tweet as intact or clear as possible If you only type 125 characters, you leave room for people to RT with comments.
Twitter Trending Topics Hudson plane crash was captured and shared long before traditional media. Trending topics often include deaths of celebrities and scandals Usually # hashtag thread is used
Unsuccessful Twitter Tactics Random mass follow in the hopes that anyone will follow back Direct Message a “Welcome” Develop brochure-ware Tweet too many times Randomly post @username and put spam into “status” Don’t use numbers or underscore in name
Additional “realestate” Twitter Page @ “replies Status update Direct messages Following Followers Search
Set UpUse personalname for FullNameUsernameshould reflectbusinessbrandingAdd picture/personalize =avatar
Design Set up a custom background featuring your logo for increased brand presence. www.Twitbacks.com Custom Background size 1600px by 1200px Settings>Design > Change Background image - browse (find file) - save changes
Find People Browse Suggestions Find Friends By Email On Twitter: through other people you or your competitors follow Find a community of like-minded people to connect with.
Follow People or Businesses Follow influential people and thought leaders.
Getting Started: I Start by using Twitter Search to follow relevant people (and competitors) Note: following is not reciprocal Add a picture to show you’re a real person Be personal, interesting, conversational
Getting Started: II Build list slowly Note: You don’t have to read every tweet. 70/20/10 rule = 70% Good info, 20% RT 10% self promotion.
Things You Can Tweet About Job postings Exclusive “Twitter” coupons or deals Behind-the-scenes of your company Sneak peeks of projects or events Links to your articles/blogs or other content How-to’s: instructional videos or stories News: especially breaking news
Things You Can Tweet About Respond to customer service issues. Warnings: scams or viruses. Freebies and contests. Observations. Books you’re reading What you’re watching on TV. Join conversations. Re-tweet other people’s content.
Lists Keep track of topics/groupsSource: @danzarella
Hashtag # Purpose is to follow a thread Group chat/tweetup (use TweetGrid.com or Tweetchat.com) Ask a question and collect ideas Share an experience (#olympics) Popular #FollowFriday or #FF = recommended people to follow
Advanced Search search.twitter.com or http://search.twitter.co m/advanced Enter relevant keywords and your brand Set up RSS feed Engage: Ask a question, or start a conversation Source: @danzarella
Useful Tools & Tips TwitterGrader: ww.tweet.grader.com Klout: www.klout.com Friend or Follow: www.friendorfollow.com Find out who is following you/who isn’t/who has the most followers etc. Ask “Please RT” (sparingly!) Hootsuite, Tweetdeck, Co-Tweet
Tweet Ups and Twitter Parties TweetUps: Twitter friends get together in real life. Twitter Parties: Twitter people gather together at a designated time to chat online. Sometimes sponsored and prizes are given.
How to get lots of followers Put your Twitter logo on your website, handle on business card etc. Make your tweets re-tweetable = kick ass content. Be a thought leader. Be public (not private profile). Engage - a lot.
Next Steps Begin tweeting Follow relevant people & “talk” to them! Measure your goals against your benchmarks/strategy but remember “sentiment” cannot be measured. Identify “Brand Ambassadors” or key influencers who will help you spread your word. Reward them.
Be sure to….. Follow us: www.facebook.com/punchmediadotca Tweet with us: www.twitter.com/punchmediadotca Learn from us: www.punchmedia.wordpress.com Learn MORE from us: www.punchmedia.ca/email.html