SEO Credibility: How to Build Your Brand Graph - Punchlime Hangout on Air - January 8th, 2014
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SEO Credibility: How to Build Your Brand Graph - Punchlime Hangout on Air - January 8th, 2014

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Punchlime General Partners Stanley Sarpong and Olju Man discuss SEO Credibility: How to Build Your Brand Graph. They are joined by Punchlime Advisors Fili Wiese & Kaspar Szymanski for Q&A. This ...

Punchlime General Partners Stanley Sarpong and Olju Man discuss SEO Credibility: How to Build Your Brand Graph. They are joined by Punchlime Advisors Fili Wiese & Kaspar Szymanski for Q&A. This Hangout on Air was streamed live and recorded on January 8th, 2014.

Watch the YouTube video here: https://www.youtube.com/watch?v=EhTJw94K-GY

Punchlime holds live webinar training sessions each first Wednesday of the month. To keep up to date, add Punchlime to your Google+ circles: https://google.com/+Punchlime

Punchlime believes that one of the biggest reasons why startups fail is a lack of customers. Our innovative business model helps ensure the success of our portfolio companies and the ROI of our portfolio companies' investment partners by strengthening in-house capabilities.

Punchlime's approach is to devote our top tier team, comprised of senior former Googlers, experienced entrepreneurs, business strategists and venture investors, to enable our portfolio companies to boost customer acquisition and all that it entails.

Like Punchlime on Facebook: https://www.facebook.com/punchlime
Follow Punchlime on Twitter: http://www.twitter.com/punchlime
Subscribe to our YouTube channel: http://www.youtube.com/user/punchlime1
Visit our website: http://www.punchlime.com

About Olju Man: http://www.punchlime.com/team/olju-man
About Stanley Sarpong: http://www.punchlime.com/team/stanley-sarpong

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SEO Credibility: How to Build Your Brand Graph - Punchlime Hangout on Air - January 8th, 2014 SEO Credibility: How to Build Your Brand Graph - Punchlime Hangout on Air - January 8th, 2014 Presentation Transcript

  • SEO Credibility: How to Build Your Brand Graph. Part of SEO Fundamentals. Stanley Sarpong & Olju Man General Partners @Punchlime. Updated January 2014
  • Special Guests Today. Punchlime Advisors. Our former Google colleagues Backlink Analysis Google Penalties Disavow Tool Reconsiderations Community Building Technical SEO International SEO On-Page SEO Fili Wiese. Kaspar Szymanski.
  • Contents. 1. Search Evolution 2. How to Build Your Brand Graph 3. Resources 4. Q&A
  • 1. Search Evolution.
  • Search Results are Evolving. Image: Search Influence
  • Example: Knowledge Graph. Image: Google.com
  • Hummingbird. Image: Mod Girl Marketing
  • Mega SERP shows all features. Image: Moz.com, full-sized Mega-SERP
  • Mega SERP: Top 10 Features. Source: Mozcast
  • 2. SEO Credibility: Build Your Brand Graph.
  • 2.1 Brand Research.
  • Brand Research. Image: Quora
  • 2.2 Images.
  • Images. Example query: smartphone
  • Optimize Images. ● Add an image alt tag attribute with descriptive keywords: <img alt="street soccer ball monta"> ● Use descriptive file name ● Create Image XML sitemap ● Ensure images directory isn’t blocked by robots.txt ● Host images on the same domain ● Add relevant text content around image to build strong page context More: Shopify’s 10 Must Know Image Optimization Tips
  • 2.3 Knowledge Graph.
  • Knowledge Graph. Example query: burberry
  • Optimize Knowledge Graph. ● Ensure Google+ page is set up for your brand ● Post frequently on Google+ ● If you have physical address, connect your site to Google+ Local ● Create a Wikipedia page for your brand ● Add your brand to Freebase.com database ● Convert text into an ‘entity’ by incorporating structured data mark-up within your content (use Google’s Data Highlighter) More: Moz Blog - The Day the Knowledge Graph Exploded
  • Google Data Highlighter. Tag your data and tell Google about: ● Articles ● Events ● Local Businesses ● Products ● Software applications ● Books ● ... More: Google - About Data Highlighter
  • 2.4 Reviews.
  • Reviews. Example query: chromebook pixel
  • Optimize Reviews. ● Review snippet can be grouped as: ○ Single item review ○ Multi-item review ○ Editorial review ● Generate rich snippet using: ○ Micro Data & Schema.org ○ Verify with Structured Data Testing Tool ○ Or use Google Data Highlighter More: SEO Gadget: Micro Data & Schema.org: Guide To Generating Rich Snippets
  • 2.5 Authorship.
  • Authorship. Example query: a/b testing book
  • Optimize Authorship. ● Add a link from your web page or blog to your Google+ profile using rel=author <a href="https://plus.google.com/109412257237874861202? rel=author">Olju Man</a> ● Sign in to your Google+ profile, and within the 'Contributor To' section add a link back to your domain and save. More: Google Authorship - Google+
  • 2.6 Videos.
  • Videos. Example query: prezi
  • Optimize Videos. ● Use a secure video hosting platform (e. g. YouTube, Vimeo, Brightcove, etc.) ● Ensure your videos contain unique properties: title, description, thumbnail ● Create a Video XML sitemap ● Add relevant text content around your video, consider creating a video transcript ● Use Schema.org/VideoObject mark-up More: Google Webmaster Tools - Schema.org markup for videos
  • 2.7 In-Depth Articles.
  • In-Depth Articles. Image: Google.com
  • Optimize In-Depth Articles. ● Wrap your article content with Schema. org/Article mark-up: ○ headline, AlternativeHeadline, image, description, datePublished, articleBody ● Verify Google+ Authorship ● Use rel=publisher tag to connect your Google+ brand page to your whole website ● Add Schema.org/Organization mark-up so your logo can appear as a source image for the article More: Google - Appearing in the “In-deoth articles” feature
  • 3. Resources.
  • Webmaster and SEO resources. Visit Webmaster Tools: www.google.com/webmasters Engage with SEO Community: www.moz.com How to improve your organic SEO & beat the paid search results: www.creativebloq.com
  • Tools. ● Structured Data Testing Tool ● Data Highlighter ● Schema.org
  • 4. Q&A.
  • Thank you. If you want to get in touch, reach out to olju@punchlime.com stanley@punchlime.com