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Maximizing Your Talent Acquisition Strategy with Mobile

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Talent acquisition experiences should be tailored for candidates above all else--but the overwhelming majority of content provided to job seekers is still designed by recruiters for recruiters. …

Talent acquisition experiences should be tailored for candidates above all else--but the overwhelming majority of content provided to job seekers is still designed by recruiters for recruiters. Analysis of the behavioral-interactions of mobile job seekers illustrates the importance of making personalized connections, and not flooding candidates with job post after job post. In this session, Punchkick Interactive co-founder and CTO Ryan Unger, will provide insights into how your brand can utilize mobile devices and user-behavior analytics to better understand your on-the-go candidates, thereby offering a more effective recruiting experience.

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  • 1. © 2013 Punchkick Interactive Inc. All rights reserved.PUNCHKICKINTERACTIVE|#HRACHGMAXIMIZING YOUR TALENTACQUISITION STRATEGY WITH MOBILERyan UngerCTO, Punchkick Interactive#HRACHG@ryanunger@punchkickmobile
  • 2. © 2013 Punchkick Interactive Inc. All rights reserved.PUNCHKICKINTERACTIVE|#HRACHGAGENDA• Evolution of Strategy• Unfair Competitive Advantage• Take-Home ValueTOPICS COVERED
  • 3. © 2013 Punchkick Interactive Inc. All rights reserved.PUNCHKICKINTERACTIVE|#HRACHGEvolve You’reStrategic Thinking.
  • 4. © 2013 Punchkick Interactive Inc. All rights reserved.PUNCHKICKINTERACTIVE|#HRACHGDON’T GETCRUSHED
  • 5. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
  • 6. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
  • 7. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
  • 8. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
  • 9. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
  • 10. COMPLACENCY
  • 11. HOW WILL THISAFFECT GROCERS?
  • 12. -DARWINIt is not thestrongest whosurvive,nor the mostintelligent,but the onesmost responsiveto change.“
  • 13. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Organizations Must Evolveto Survive.
  • 14. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.The Five Degrees of anUnfair Competitive Advantage.
  • 15. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.The Five Degrees of anUnfair Competitive Advantage.Job Seekers are Mobile
  • 16. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.The Five Degrees of anUnfair Competitive Advantage.Job Seekers are MobileMobile is Hyper-Personal
  • 17. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.The Five Degrees of anUnfair Competitive Advantage.Job Seekers are MobileMobile is Hyper-PersonalHyper-Personal is Sexy
  • 18. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.The Five Degrees of anUnfair Competitive Advantage.Job Seekers are MobileMobile is Hyper-PersonalHyper-Personal is SexySexy Organizations RecruitAmazing Talent
  • 19. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.The Five Degrees of anUnfair Competitive Advantage.Job Seekers are MobileMobile is Hyper-PersonalHyper-Personal is SexySexy Organizations RecruitAmazing TalentAmazing Talent Creates anUnfair Competitive Advantage
  • 20. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.1. Job Seekers Are Mobile.The Five Degrees of anUnfair Competitive Advantage.
  • 21. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/R207ZSearched for Jobs on Mobile
  • 22. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Mobile is a behavior,not a technology.–Anna BagerVice President & General Manager of theMobile Marketing Center of Excellence at IAB.“
  • 23. WEB USERS DIG IN
  • 24. TABLET USERS GRAZE
  • 25. MOBILE USERS SNACK
  • 26. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.2. Mobile is Hyper-Personal.The Five Degrees of anUnfair Competitive Advantage.
  • 27. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IQsqsImportanceof Mobile
  • 28. DISCLAIMER:THIS IS NOT MY PHONE :)
  • 29. IT’S ALWAYS ON
  • 30. IT’S PROTECTED
  • 31. IT’S BANKING
  • 32. IT’S CHEERING
  • 33. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.3. Hyper-Personal is Sexy.The Five Degrees of anUnfair Competitive Advantage.
  • 34. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Who is this guy?+ What jobs fit him well?+ At which companies?
  • 35. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.My name is Ryan…I’m an INTP with core values of leading byexample, and global citizenship. Myprimary love languages are words ofaffirmation and physical touch.Im 30 years old, single, love dogs, live indowntown Chicago, and I’m working tocomplete an Ironman. I recently cut off 5inches of hair, and I’m wickedly-passionate about entrepreneurship,mobile, and big data.“+ What jobs could fit me well?+ At which companies?
  • 36. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.What’s the Difference BetweenMe and the Other Guy?
  • 37. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Ive defined myself ina hyper-personal wayHe didn’t
  • 38. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Keyword-Stuffed Job PostsConventional Wisdom
  • 39. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Keyword-Stuffed Job Posts+ Massive ExposureConventional Wisdom
  • 40. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Keyword-Stuffed Job Posts+ Massive Exposure+ Skills-Based MatchingConventional Wisdom
  • 41. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Keyword-Stuffed Job Posts+ Massive Exposure+ Skills-Based MatchingConventional WisdomLoads of Applicants
  • 42. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/s65xW
  • 43. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Analysis of Social DataHyper-Personal Wisdom
  • 44. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Analysis of Social Data+ Engaged CandidatesHyper-Personal Wisdom
  • 45. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Analysis of Social Data+ Engaged Candidates+ Culture/Skills-Based MatchingHyper-Personal Wisdom
  • 46. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Analysis of Social Data+ Engaged CandidatesHyper-Personal WisdomHigh-Quality Applicants+ Culture/Skills-Based Matching
  • 47. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Do You Know Your Costof Turnover?
  • 48. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Our Clients Have Seen 900%+Improvements in KPIs WhenCandidates Integrate with Social
  • 49. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.4. Sexy OrganizationsRecruit Amazing TalentThe Five Degrees of anUnfair Competitive Advantage.
  • 50. LOVE POTION #9
  • 51. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.People Don’t Buy What YouDo, They Buy Why You Do It.–Simon Sinek“
  • 52. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IV5n2
  • 53. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Employes Don’t Work for YouBecause of What You Do, They Workfor You Because of Why You Do It.
  • 54. Source: http://www.startwithwhy.com/About.aspx
  • 55. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Don’t Settle on the What.Sell Job Seekers on the “Why”
  • 56. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.5. Amazing Talent Creates anUnfair Competitive AdvantageThe Five Degrees of anUnfair Competitive Advantage.
  • 57. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Amazing Talent Drives Innovation
  • 58. Source: http://www.startwithwhy.com/About.aspx
  • 59. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Hiring on Culture Creates“A” Teams, Which Breed “A” Players
  • 60. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Let’s Talk About Take-Home Value.
  • 61. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Some Organizations “Get It”
  • 62. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.You Should Try to GetMe Fired.–Anonymous Client…on talk about innovative ideas that hewanted us to bring to the table.“
  • 63. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.We Needed a Kick inthe Ass.“–Anonymous Client…on talk about why Punchkick was hired.
  • 64. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.This is Gonna’ be aGame Changer.–Anonymous Client…on talk about how big data will shift theircompany in a new direction.“
  • 65. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Close Your Eyes
  • 66. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.Suppose for a minute that yourethe boss. You dont have to worryabout politics, titles, or tenure. Yourun the show. You have a corneroffice, a reserved parking spot, andeveryone must do what you say.
  • 67. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.How Would You ChangeYour Organization?
  • 68. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.To-Do Items (a.k.a. Your Homework)Track As Much Interaction Data as Possible
  • 69. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.To-Do Items (a.k.a. Your Homework)Track As Much Interaction Data as PossibleUse Social to Support Culture Matching
  • 70. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.To-Do Items (a.k.a. Your Homework)Track As Much Interaction Data as PossibleUse Social to Support Culture MatchingRemember that Mobile Is Not Desktop
  • 71. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.To-Do Items (a.k.a. Your Homework)Track As Much Interaction Data as PossibleUse Social to Support Culture MatchingRemember that Mobile Is Not DesktopEncourage Candidate Engagement
  • 72. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.To-Do Items (a.k.a. Your Homework)Track As Much Interaction Data as PossibleUse Social to Support Culture MatchingRemember that Mobile Is Not DesktopEncourage Candidate EngagementRow in the Same Direction
  • 73. PUNCHKICKINTERACTIVE|#HRACHG© 2013 Punchkick Interactive Inc. All rights reserved.To-Do Items (a.k.a. Your Homework)Track As Much Interaction Data as PossibleUse Social to Support Culture MatchingRemember that Mobile Is Not DesktopEncourage Candidate EngagementRow in the Same DirectionTry to Get Yourself Fired
  • 74. © 2013 Punchkick Interactive Inc. All rights reserved.PUNCHKICKINTERACTIVE|#HRACHGMAXIMIZING YOUR TALENTACQUISITION STRATEGY WITH MOBILERyan UngerCTO, Punchkick Interactive#HRACHG@ryanunger@punchkickmobile

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