Off Page Marketing


Published on

PUNCH digital is an agency dedicated in giving digital marketing services for the real world. Start growing your business online. Log on to for more details.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Off Page Marketing

  1. 1. A clearer view onwhat is off page marketingand how does it enhance online business presence
  2. 2. Off-Page SEO Techniques For Search Engine MarketingInternet marketing mainly consists of the search engine optimization techniques which are used topromote a particular website. Some people have good knowledge about the various SEO techniques andprefer implementing them on their own so that their website gets a better ranking on the major searchengines. However, some people do not have much knowledge about the internet marketing concepts andcannot do much in this case. However, there is nothing to worry about. You can always hire expert SEOservices that provide all types of marketing services to promote your website or online business. Internetmarketing New Jersey companies provide quality service and assistance. SEO techniques can be dividedinto two parts and that is on-page and off-page SEO techniques. We will look at the off-page SEOtechniques in detail in this particular article.Articles are considered to be very essential when it comes to off-page SEO techniques. You need to putprecise and relevant content on your website. You can promote any kind of product or service in yourarticle. Make sure that your article is of the right length. It should not be too long or too short. 250-500words are the standard size. One benefit of putting the right kind of content on your site is that you cantarget keywords which can increase the ranking of your website. It is necessary that you write originalcontent because plagiarism is strictly not allowed and may result in the rejection of your site. You can alsopublish your articles on the article publishing sites. These sites allow the promotion of your website andyou can place your website link in the article which will direct the users directly to your website.Blogs can also help in increasing your website ranking by generating more traffic to your website. Youcan create a separate blog section to your website. In this way you will be able to add more pages o yourwebsite thereby increasing the visitors. You can publish any kind of content on the blog and link it to yourarticles. In this way the users will not be distracted by other sites. You can also work with the externalblogs by adding posting your own comment and linking your website. These were some of the essentialoff-page SEO and internet marketing techniques that can be used to increase your website rankings. Youalso need to use the on-page techniques which are equally important.OverTheTop IMS provides complete Search Engine Internet Marketing New Jersey solutions for yourbusiness needs.Article Source: Source:
  3. 3. Offpage Optimization: Does Article Marketing Cutthe Mustard?For those who havent heard: article marketing is the new offpage optimization strategy that works likemagic and wont cost you a dime. Whats the strategy? You create an arsenal of short, well-writtenkeyword articles aimed at your target customer and include your URL at the bottom.Submit the articles to a site like where theyre indexed by category and picked up byother sites to use as content. Soon, your website URL is getting plastered all over the net, and youreworking it in new circles thanks to your newfound expertise in your specialized area.As you know, specific criteria must be met in order to boost your SE rank using offpage optimization. Sothe big question might be: does article marketing pack the muscle to push you up the search engines... oris it just a waste of time?The answer is YES, it DOES pack the muscle... IF youre submitting to hugely popular article sites Below is a list of the key elements in helping your own page rank through offpageSEO. Does have its bases covered? Lets analyze.Factors that Determine Your Offpage Optimization Success:- If a site with a higher rank links to you.Sites with higher rank "carry you along" to a better search engine position. Presently, EzineArticles rankssix out of ten for all websites and first in its article distribution category. Youll quickly learn the advantageto this when you submit a keyword-optimized article to them and then do a Google search on thosekeywords only to see your EzineArticles article listing come up first or second in the line.- A large number of sites linking to yours.Fact: thousands of content publishers pick up articles from every day. So for everyarticle you submit, the potential for links back from that article is unlimited. Thanks to EzineArticles.comspopularity, the success of your backlinking strategy is pretty certain.- The SE rank of the website linking to you is higher than your rank is.
  4. 4. has a Google page rank of 6. It stands to reason that if youre just starting out in theweb marketing world, you can do your site some good and post your articles with your URL on theirwebsite, which will then link back to you and improve your search engine status.- The page title of the site thats linking to yours is Search Engine Optimized.Clearly, your site should be associated with other sites who are well-placed within their features a page title that speaks to its audience of potential users: "Ezine ArticleSubmission - Submit Your Best Articles For Massive Exposure, Ezine Publishers Get 25 Free ArticleReprints"- The anchored links that point from their site to yours contain top keywords.Search engine crawlers love anchored text links that are keyword-optimized, which is why websites thatserve as a "content hub" rank higher than specialized sites and why lesser sites choose add their links tothis site for optimal positioning and a win-win situation. has guaranteed that every pageof their site will be fully indexed thanks to the anchored links that are used to list each topic, and theanchored links used as headlines (which is why it pays to turbo-boost your article headlines withkeywords!)- There are a high number of website linking to the site thats linking to yours.Every site that picks up content from is required to display their link at the bottom ofeach article used. That amounts to a huge amount of outside links pointing to their site which in turn linksto yours.- The links that point to your site dont share a page with other links.Youll want your website to be linked from a page on someone elses website that contains as few totallinks as possible. Why? Less of a chance for the reader to click away. On, your linkappears at the bottom of your article which appears on its own page.- Theres a large number of outbound links on the website that is linking to you.The more outbound links the site thats linking to you has, the more they could be considered a"categorical hub" on the web. And the better off you are for getting noticed on their site for its high rankand popularity. has an unlimited potential for outbound links due to their inclusion of anauthors URL with every article submission.
  5. 5. - The website linking to you is deemed an authority.Googles ability to deem a site as an "authority site" is what keeps the content on the web legitimate, andwhy sites that merely throw up a bunch of links to poorly written articles will never have the page rank thata site such as who is policing their content and making constant innovations has.- The unique IP Addresses of the websites linking to you.Thankfully, no site is able to "pull rank" by throwing up a bunch of links from one high-ranking site andpointing them to a second site. Search Engines read the IP addresses from where each domainoriginates. Right now you may be thinking, Oh, so those 100 links from articles on EzineArticles.comarent doing anything to improve my rank anyway? Wrong.Those links are all being picked up by other sites, who are on the hunt for quality content. If you havesomething good to say, any number of sites with better rank will pick up your articles and link back toyou... each of course, with its own IP Address. This will boost your rank in a big way.By now it should be crystal clear to anyone reading this why article marketing by way of a high-rankingarticle distribution site such as is the easiest way to "offpage optimize" your website forincreased placement on the search engine hierarchy.In fact... it almost seems like article marketing was created to serve this very purpose...Copyright 2005 Dina Giolitto. All rights reserved.Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywritingand Marketing Ezine from Dina at and learn to write search engine friendly web copyand market your web based business for free.Article Source: Source:
  6. 6. On Page SEO Vs Off Page SEO - Which Is Betterfor Your Online Business?Search engine optimization is usually done in two ways. They include on page and off page optimization.On page optimization mainly refers to working on your own website to generate traffic for it. The importantaspects which are to be considered for the on page optimization include external linking, image with tags,keywords, internal linking along with head tags.However, off page optimization include doing all the activities which are not directly on the website. Itincludes promotion of the website by posting blogs, articles and press releases on other sites andgenerates traffic for the site. The important aspects for off page SEO is social media, marketing thearticles and guest blogging.Lets check out the simple methods to do on page and off page SEO and then decide the best option forthe optimization:On Page SEO:• The keywords should be included in the title, content at the right location and frequency. However,keyword stuffing should be avoided.• The content included on the website should be of a very high quality and relevant to the keyword that itis linked to. You should avoid using plagiarized content in the website.• You should avoid giving URL variants for the similar web page and title tags also should not bereproduced.• There are different strategies which are used for internal linking. You must also check the keyworddensity and keep a track of the target keywords. The hidden texts in the websites should also be avoided.• SEO professionals must do a proper research about the keywords and keep a track of the page viewsand rank of the website.• The content of the site also should be constantly updated.Off Page SEO:
  7. 7. • You can begin the off page optimization by posting content related to the keywords on the socialnetworking sites. This will help you to direct traffic to your website. You can promote your website as wellas followers who would keep a track of your latest updates. All this would result in making your websitetop favorite. This will give you a fixed number of visitors for your site.• Another best way is to post blogs on other websites. This will attract the visitors of the blog to yourwebsite. You can regularly post blogs on these sites and remind the visitors of the website. In case, youwant some very unique content, you can opt for a guest blogger. They will help you to get some veryoriginal content that will attract the attention of the viewers. In the blogs, you can also mention about theupcoming topics to make the visitors more enthusiastic so that they would re-visit the site again.• Some SEOs go in for search engine submission which means including the website on all the possiblesearch engines. This will increase the chance of the viewing the website.• You can post a very interesting photo related to the keyword and this will generate interest of the visitorand redirect them to your website.• Apart from the blogs, you can also post articles, news articles as well press releases which is somewhatrelated to your site or the keywords used in it. These press releases are written on the currenthappenings and surely get visitors.• There are various sites available, which provide the facility to submit articles on the sites and give linksto your website. These sites provide you the list of the most frequently typed topics or keywords and helpin you in the task of optimization.• You can also answer the queries of the visitors on your blogs and articles. This will motivate them torevisit your site as well assure them that you are an expert in the related field. This help in the promotionof your site. You can also go in for organizing discussion forums and discuss the latest development or acurrent debate going on related to the keyword.As we have discussed up till now the two types of optimization. It is not helpful for the generating trafficjust by depending upon either of the two ways. In order to successfully optimize your website, you need togo in for a combined effort of on page and off page optimization. It is the indication of the best SEOservices and many SEO services company prefer to go in for both these methods.James Smith, a Web Designer associated with CBIL360, a leading Web Design Company from USA.CBIL has worked successfully with clients across domains and contributed to online success. CBIL hasexpertise in website design services, website redesign, search engine optimization, social media,
  8. 8. ecommerce and internet marketing. For more information on web design, visit here: Source: Source: Tips - Off Page and On Page Optimization toMarket Your Web Site Effectively!When you think about what the word optimization means, you may have not thought about how it canapply to your own website. It actually is a very important strategy that can be used to promote yourwebsite. Using two kinds of optimization, on page and off page, you can bring in more people to your siteand find great places to market your business.Is There A Difference?What is the difference between off page and on page optimization? Basically, when you use off pagestrategies, they are external links that lead to your website. When you use on page strategies, it iscontent and SEO articles that are directly on your site. Some common ways that you can use off pageoptimization are linking, and placing keywords for SEO within anchor text. Press releases are anotherform of SEO off page optimization that is commonly used.Creating Good SEO ContentOn page optimization strategies include creating SEO content by tagging certain content on your website.Title optimization is a popular way of using optimization strategies. It is the first thing that is seen bysearch engines and a great way to get better rankings with the search engines. Other ways to implementon page optimization techniques on your website include using meta tags with a brief description of yourwebsite and focus on the specialties of your business.Strategies To UtilizeIf you use a combination of both kinds of off page and on page optimization, you are likely to see thatyour search engine rankings will increase. The more SEO content that you provide on your website and inother sites, the more that your keywords will be tagged and your search engine rankings higher. If you
  9. 9. have tried a lot of different marketing strategies for your website, and have not seen the results that youwant, try using some of the optimization strategies that have worked for a lot of small business owners.You can learn how to incorporate optimization strategies on and off of your website by researching on theInternet. Most of the time, you only need to make little changes to your website to optimize the contentand get noticed more by the search engines. That can bring more people to your website and increaseyour business.Arnold Aranez is an SEO Consultant and also a Social Media Expert. He is chief blogger at Mr.Gadgetand writes tips and advice on his personal blog. Find out more about how he can help you gain betterrankings and ultimately more traffic and sales!SEO Melbourne Market is Growing: See How You Can Take Your Business To The Next Level!Article Source: Source: Page SEO - Effective Link Building As an OnlineMarketing StrategyBuilding links with the other pertinent sites on the world wide web has been proven a very important factorof your online marketing strategy. Search engine traffic is particularly targeted in this approach becausemost internet users rely on search engines when looking for something on the internet, thus givingwebsites more chances of being visited. By getting more traffic directed to your website, your ranking willsurely be improved. You also have to make sure that you develop and maintain certain characteristics inorder to make your link building more effective. Your link building can be more successful if the links youput together have the following features: Use Targeted Anchor TextWhen you do your link building, make sure that you use the targeted anchor text on the particular sitesthat you are after. Never assume that the same words or phrases will work well at every site and make it
  10. 10. a point to use your sites name as frequently as possible. Spammers use this approach quite often andmaybe considered sloppy and lazy. Your site can catch more attention if you will choose the appropriatekeywords or phrases carefully. Your site will have more likelihood of gaining an incoming link this way andyour links value will increase at the same time. Consider Inbound & Outbound LinksIf the sites at which you leave your link have more inbound than outbound links, you will receive biggerpositive influence on the amount of search engine traffic that your site will get. Because such sites aredrawing more links rather than sending out, search engines will recognize the sites to be more influentialand trustworthy. Site RelevanceIt is an absolute requirement to focus on certain sites which are relevant to your own website when youare building links. You are not only creating links to search engines. You are also giving your site a betterchance of receiving more search engine traffic by creating links to relevant sites with pages which arewell-optimized. You have to be aware that link building relies more on the quality of the links and not justthe quantity alone.Knowing about these required traits would enable you to create more valuable links that would drive moretraffic to your website. Applying all these tips to the links that you create will not only help you increaseyour website ranking but it can also help your business gain more profit in the long run.To receive a free website analysis from a professional internet marketing service[] or to learn more about SEO visit[]Article Source: Source:
  11. 11. SUMMARYEverything is set to grow. Like any different marketing techniques, digital marketing continues to evolve.Strategies come and go. However, all of them are targeted to one aim – to boost the online presence ofthe business. With that, off page marketing is introduced into the field. Putting links into your articlecontents is one good Off Page technique. PUNCH digital is an agency dedicated in giving digitalmarketing services for the real world. Start growing your business online. Log on to for more details.