Sangeetha.P-Effectiveness of e-governance:A study on Akshaya Telecentres of Kerala
Effectiveness Of e-governance: A Study On Akshaya Telecentres By P. V. Sangeetha Dr. I. Arul Aram
Aim of the study To study the effectiveness of e –governance services provided through Akshaya telecentres from people’s perspective
Akshaya Project ICT for development project implemented in 2002 jointly by the Kerala IT Mission and Department of Science and Technology, with tie-ups with local bodies and voluntary agencies. aims to make Kerala the first completely e-literate state in India.
The project involves 3,000 multipurpose community technology centers called Akshaya e-Kendras to train people to handle computers, data entry, desk top publishing, internet browsing, real estate, placement, etc. Run by private entrepreneurs piloted in Malappuram district each e-Kendra, set up within 2-3 km of every household
What do Akshaya do? e-literacy Citizen services Educational programmes E- krishi entegramam
e-governance services e-Payment e-Filing e-Ticketing Service and Payroll Administrative Repository of Kerala (SPARK) Help Desk in Collectorate e-Content on education Rural e-Banking Public Grievances redressal Various initiatives to help the Govt. machinery
Objectives of the study to find out the awareness of e-governance services through Akshaya telecentres among the people to assess the pattern of access and use of e- governance services by them. to identify the barriers faced by the people to avail e-governance services.
Need for the study Studies which focus on the effectiveness of ICT for Development projects in the context of development communication are limited
Scope of the study An evaluation study of the Akshaya project from it’s intended beneficiaries perspective It analyzes the awareness about e-governance services among people and it’s usage by them. The study may help in mid-way communicational corrections as well as construction of more flexible model
Research Methodology Research design : Explanatory Research approach: Qualitative and Quantitative Sampling technique and method: Purposive Sampling Data collection technique: Survey and Interview
Awareness about the e governanceservices provided by Akshaya telcentre Awareness of users on available services 65 60 50 55percentage 50 45 40 35 26 30 30 18 25 20 15 1 0 4 0 2 10 10 5 1 0 4 0 0
Purpose of Visit to the Akshayatelcentre Purposes of visit to Akshaya telecentres 60% 60% 50% 40% 30% 20% 20% 0% To browse To e-mail To avail Govt.Citizenship To learn computer services
Usage of e governance services by theusers Use of available services by Akshaya telecentre users 65 60 55 50 50 45 percentage 40 35 30 25 20 25 20 15 15 10 0 0 1 0 0 0 5 0 0 0 5 0
Barriers faced in availing e governanceservices through Akshaya telcentresBarriers faced Users Non usersNot aware about the 43 14e governanceservicesAkshaya telecentre 18 2is far away from theresidenceJob constrains 14 1Telcentre’s working 5 2time is not suitableGender bias 0 1Total 80 20
Conclusion It is the people not the project who actually brings up the development. It is the active participation/usage of the people which makes any program meaningful People cannot be involved unless the wide process of development is communicated to them in a desirable and acceptable way A planned communication strategy which combines the possibilities of both interpersonal channels and multi media channels to be explored and implemented.
Before and after launching any ICT initiative, the information needs of the community should be thoroughly assessed and monitored. The content and software of the programme should be developed and modified time to time according to the local needs of the intended beneficiaries. Feedback system to be established for the successful, sustainable and smooth functioning of the project.