Ravi Bheemaiah Krishnan-Media Education and the marginalized-A critical study of the Gaps and NeedsPresentation Transcript
PONDICHERRY UNIVERSITY & TNP ACT 2 ND CONFERENCE Conference Theme Media Education Topic Media Education for Empowerment Paper Title Media Education and the marginalized - A critical study of the Gaps and Needs Author Dr.B.K.Ravi , M.A., M.S., Ph.D Associate Professor , Department of Communication, Bangalore University, Bangalore, KARNATAKA, INDIA Ph: +91-9448271938 , e-mail:email@example.com
Research studies on Media Education- no accomplishment, if any, v. less
- experimental stage
- very little feedback
-concepts geared to Western hemisphere.
Indian media with social responsibility
Education for critical use
Today’s accessibility, reach and utility
- limited to only some sections
“ An overwhelming majority of newspersons personally interviewed, 1967 (!), supported the notion of training. Though, as now, there were a few doubting Thomases also who believed journalists are born, not made”. (sic!)
- Prof K.E Eapen, The Hindu 
‘ Educational technology ’
Then an organized education
- Gurukul system - Nalanda, etc.
Current system - western style and content [Macaulay]
- modified version of English education
Higher education In India
$30 billion a year on subsidies
> student aid programs, + grants
2008 grants - $2.3 billion;
aided programs - $27.6 billion
Table 1: Enrolment in higher education
Central Scheme to provide interest Subsidy (CSIS)
economically weaker sections
educational loan scheme of Indian Banks’ Association (IBA) [May 2010]
Source: UNESCO, the World Education Report - 2000 Country Percent
Privatisation of Education in India
The lack of Policies
“ Casualty - not just equity, but also in quality”
- Jandhyala B.G. Tilak, economist, NIEPA, New Delhi
Private universities, Deemed University status [Companies allowed to invest in higher Education in India (The Indian Companies Act 1956).
Gross Enrolment Ratio
MEDIA IN INDIA
Pre independence – major role in gaining freedom
All forms of media were brought to India on experimental basis
Developed at a slower pace - lack of Technology, lack of media knowledge + prevailing social system
- lack of Infrastructure, funds, policies of Governments - Obstacles, Technological developments +lack of education
Age of Communication & Information
- vital role in Development
-up’s and downs
-growth - very unsystematic
> pulled down due to various factors of governance
‘ Watch dog’ ; billion dollar industry
Table 2: Growth of Indian Media and Entertainment Industry Source: KPMG-FICCI Report, 2009
MEDIA EDUCATION IN INDIA
Importance of Training - Press Commissions
(1954 & 1984)
Rural -urban dichotomy
Courses in MC&J with different nomenclatures
Most offer only English medium, yet write exams in regional language
UNESCO efforts in Media Education , esp. in the developing world.
de-notified, other weaker sections of Indian society,
Minorities - lingual and religious,
poorest of poor of the upper classes, Girl child and physically challenged.
U.N. Sub-Committee on Prevention of Discrimination and Protection of Minorities
-numerical minority, non-dominant position
-ethnic, religious or linguistic characteristics differ from those of the majority
-sense of solidarity with one another, motivated, if only implicitly, by a collective will to survive and whose aim it is to achieve equality with the majority in fact and in law
- BPL; sustainable livelihood;
Social and political participation of the vulnerable groups - major problem
Governments failure at implementation level
- missed on use of rights
International Covenant on Civil and Political Rights (ICCPR)
International Covenant on Economic, Social and Cultural Rights (ICESCR)
Guarantee rights to sustainable livelihood, social, political and economic development for all
Development - perspectives
Development - in GNP, per capita income
- since mid-1980s - empowerment with ‘development’
- empowerment have acquired new connotations
Empowerment - enhancement of political, social, economic or spiritual strength of individuals and communities ( Dr Pushpa Chakrapani)
Education - to grow out of oppression to democratic participation and involvement
- a powerful tool
GAPS AND NEEDS SO FAR
Uneven access to education - Caste System
Dr. B R Ambedkar caution to the under-privileged –
‘ forego material benefits, but not our right /opportunities to reap the benefit of the highest education to the fullest extent.’
Methods and systems to modernise and liberalize
Dichotomies in Globalization made further marginalized
Under Indian Constitution,
- women also are stated as marginalized
Caste based census [last in 1931], recently 2011.
The 55 th National Sample Survey (NSS) report
CONFININGS IN HIGHER EDUCATION
To increase educational opportunities for all; the IIT's, Medical Institutes, IIM's
1978- Second Backward Classes Commission [Mandal Commission] report of 1980 [during V.P Singh as PM]
UGC Report - Inclusiveness and Equal Access
India’s 11 th Five Year Plan on Higher Education-
- an exclusive cell called ‘Equal Opportunity Office’
Article 14 and 16 (A) of Indian Constitution
Absence of media criticism, media watch and media monitoring
- the marginalised being deprived of skills of technology, justifies the need for formal Media Education.
Table 3: Status of SC, STs in different levels of Education during 2004-05 Source : The UNESCO Education for all Global Monitoring Report 2010
Statement of the Problem
Accessibility, reach and utility of media not representative
Reasons - poor quality of education and competency levels.
Media should include socially downtrodden groups , empower them.
Social Justice Theory - an illusion.
Relook into current definitions of- Mass Media, Communication, expectations of the media industry, training, post-students role in media organizations +
Check on media confinements to groups and castes;
Look for gaps in different levels of education
and the supportive structures
The Study approach
Alerting stakeholders to participate, explore strategies to acquire prominent positions + conserve & disseminate indigenous knowledge to society
Theoretical type with Critical study
Denis McQuail’s Social Responsibility Theory
< > normative theories under Marketing Theory
fulfil certain obligations to society; self-regulating, pluralist, diverse; rights of reply, FOR marginalized
Findings and Discussions
Higher education - boon for the marginalized
Subsidising Education - greater opportunities ; can slowly be relaxed.
Universalising of English Medium - marginalised feel good for survival, economic & social security
-encourage Social Mobility, not Social Hierarchy.
Central universities have an edge in imparting better quality- opportunity for the marginalised
Knowledge Commission report -
“ The proportion of our population......... are simply not adequate in relation to our needs..... quality of higher education ......leaves much to be desired”.
Privatisation of Higher Education - solution to some extent; Drop out rate due to social system can be reduced
Findings /Discussions . . . . 2
Government - mechanisms to regulate private institutions
Affordability - a major issue
Distance education - a good alternative
Media educators, professionals, policy makers
to debate upon serious issues, challenges and
responsibilities involved in Media Education
Policy inputs for result oriented and purposeful outcomes
organized resources and systematic management – in teaching Media, training, research and extension activities, especially in Indian languages
Medium of instruction - mother tongue vs. English medium
Case Studies Case Study (#1): [ survey, 2007, Bangalore city] Displayed hoardings Table 4: Reaction of respondents about PSM Source: Survey (2007) in Bangalore City by the author Messages are randomly picked Catch-line of Advts. that are translated into multiple languages fails to convey the right message Media Message Response [percent] Non-comprehension of the message 70 Established connect with the message 30
Discussion . . . . .(contd.)
Educators with advanced degrees and diplomas not in plenty
Private managements take teachers for granted
Training not imparted on the basis of sound vision, expertise, recognition and patronage
Vernacular Media Education - unplanned and disorganized
-greed of making profits
Expectation of funds and technology not understood by policy makers
Purpose of Mass Communication education – beyond skills
Regionalising Media Education gives better job opportunities to minority
Not merely language command but for characteristic features of media professionals
Table 5: Media education and medium of Instruction
A Government College in a sub-urban set up; This 88.8 percent of students hailed from remote areas and were very less exposed to English language either at home or at their school or two years of collegiate education. Total Strength of Students in a Class room Total strength of students from Kannada Medium Education Background Percentage of students in a class room with a Linguistic Background 54 48 88.8%
Case Study (#3)
In rural Karnataka, World Bank finance for sanitation schemes campaigned to encourage build toilets /lavatories
Hindu religion psyche! toilet inside a house!
literature for campaign translated word by word –transliteration!
Autonomy to Public Service Broadcasting
Training students for technology
- social disaster > unemployment, digital divide
Need for Amalgamation of technical and the intellectual input
Not mere IQ but also EQ- emotional quotient
Both technical and sociological education should work complimentarily
Conclusions of a research study – ‘Media Awareness among the Nomadic Tribes of North-eastern Karnataka in India’ (Ravi 2011:127 in Media Asia, AMIC):-
‘ media accessibility ..... only for entertainment purposes
Failed to inspire them for better aspirations
No newspaper reading habit
developmental messages hardly reach them
cellular phones made a difference to their lives’
Striving hard to organise themselves and reach the mainstream
Social Movements of 1990s
. . . . . .Inferences, Suggestions (contd. 2)
Mandal Commission Report - partially implemented
Judicial queries pending with the issues
- whether reservation should be extended to non-aided institutions ?
- what exemption to students of OBCs ?
- age relaxation in recruitment, the criteria of eligibility ?
- scholarships and Training programmes (UGC Fellowships) ?
. . . . . Inferences, Suggestions (contd. 3)
Today convinced that reporting, editing and research can be taught.
Subsidized institutions of Government colleges and universities still not able to implement effectively
Dominant languages make regional dialects survival threatened
- snubbed by the fashioned professionals
- rural aspirants are ignored
- drawback in their quest for a Profession.
. . . . . Inferences, Suggestions (contd. 4)
The issue of infrastructure in subsidized education
Private Institutions - commercialization of education
Need for comprehensive Communication Policy
Learning to be made mandatory right from primary education ~ Indian Constitution, New Media
Official Commission for grievances of media professionals
Need for professionalism aspects
- etiquettes, mannerisms, sensitivity
Not just quick profits, Social Responsibility
Importance of Media Education increasing
Media Education has a bright future because of the changing techno-potentialities
- fully equipped knowledgeable professional
Media Studies means
- content, behaviour, reach, priorities of media
Consumerism and social health - concerned areas
Rural India should be concentrated on.
A Good Media Education would create a Healthy Media for the future Generations.