Youtube and ugc by swetha
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Youtube and ugc by swetha

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Youtube and ugc by swetha Youtube and ugc by swetha Presentation Transcript

  • YOUTUBE AND UGC
  • 
  •  View slide
  • Video technology Adobe Flash Player plug-in Only browsers that support HTML5 Video using the H.264 or WebM formats can play the videos, and not all videos on the site are available. View slide
  •  Only users having an account. Time duration File size Container formats: .AVI, .MKV, .MOV, .MP4, DivX,.FLV, and .ogg and .ogv, Video formats: MPEG- 4, MPEG, VOB, and .WMV, 3GP(mobiles) 3D videos - http://www.youtube.com/watch?v=5ANcspdYh_U Content accessibility Platforms
  • Pros cons
  • USERGENERATED CONTENT UGC
  •  User generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, mobile phone photography and wikis. In addition to these technologies, user generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill- building and discovery. Sometimes UGC can constitute only a portion of a website.
  •  The OECD has defined three central schools for UGC : Publication requirement: While UGC could be made by a user and never published online or elsewhere, we focus here on the work that is published in some context, be it on a publicly accessible website or on a page on a social networking site only accessible to a select group of people (eg, fellow university students). This is a useful way to exclude email, two-way instant messages and the like. Creative effort: of creative effort was put into creating the work or adapting existing works to construct a new one; i.e. users must add their own value to the work. UGC often also has a collaborative element to it, as is the case with websites which users can edit collaboratively. For example, merely copying a portion of a television show and posting it to an online video website (an activity frequently seen on the UGC sites) would not be considered UGC. If a user uploads his/her photographs, however, expresses his/her thoughts in a blog, or creates a new music video, this could be considered UGC. Yet the minimum amount of creative effort is hard to define and depends on the context. Creation outside of professional routines and practices: User generated content is generally created outside of professional routines and practices. It often does not have an institutional or a commercial market context. In extreme cases, UGC may be produced by non-professionals without the expectation of profit or
  •  The British Broadcasting Corporation set up a user generated content team as a pilot in April 2005 with 3 staff. In the wake of the 7 July 2005 London bombings and the Buncefield oil depot fire, the team was made permanent and was expanded, reflecting the arrival in the mainstream of the citizen journalist. After the Buncefield disaster the BBC received over 5,000 photos from viewers. The BBC does not normally pay for content generated by its viewers. In 2006 CNN launched CNN iReport, a project designed to bring user generated news content to CNN. Its rival Fox News Channel launched its project to bring in user-generated news, similarly titled "uReport". This was typical of major television news organisations in 2005-2006, who realised, particularly in the wake of the 7th July bombings, that citizen journalism could now become a significant part of broadcast news. Sky News, for example, regularly solicits for photographs and video from its viewers. User generated content was featured in Time magazines 2006 Person of the Year, in which the person of the year was "you", meaning all of the people who contribute to user generated media such as YouTube and Wikipedia.
  • Motivation and incentives
  • Different types of user generated content. Discussion boards Blogs Wikis Social networking sites Advertising Fanfiction News Sites Trip planners Memories Mobile Photos & Videos Customer review sites Experience or photo sharing sites Any other website that offers the opportunity for the user to share their knowledge and familiarity with a product or experience Audio Video games User maps on Duke Nukem 3D and other video games Maps and location systems
  • Player generated content. Player generated content is the concept of video game content being created by the players of the game, as opposed to being created by a games publisher or author. Player generated content is common in tabletop role playing games where a game master creates a narrative or adventure for the other players to encounter. Interfaces for player generated content has been attempted in various PC games such as Neverwinter Nights and Counterstrike with some success, though the editors to create usable levels are often difficult for the average user. LittleBigPlanet provided one of the biggest breakthroughs by delivering level design tools as a focal feature of the game that were fast and approachable. With content shared amongst the community in a centralized resource, a large amount of creations were designed and shared by players seamlessly within the game itself. A streamlined communication system further encouraged content creation by making distribution and playing with friends easy. So integrated was the experience that players could use custom shared objects in their own levels or even design levels collaboratively with up to three other players
  •  Often UGC is partially or totally monitored by website administrators to avoid offensive content or language, copyright infringement issues, or simply to determine if the content posted is relevant to the sites general theme. However, there has often been little or no charge for uploading user generated content. As a result, the worlds
  • Top 15 Most Popular Web 2.0 Websites | August 2011 1. YouTube 2. Wikipedia 3. Twitter 4. craigslist 5. WordPress 6. Flickr 7. IMDB 8. Photobucket 9. Blogger 10. Tumblr 11. eHow 12. Yelp* 13. TypePad 14. HubPages 15. Digg