Digital Media Activism by S

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  • 1. Digital media activism Sharhad haneef
  • 2. Internet activism
    • Internet activism is the use of communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience
  • 3. Cyberactivists
    • Internet activists are also called Cyberactivists
    • They use CMC to promote human rights, animal rights, environmental issues and the rights of marginalized communities
    • Goals:
      • organize people around these issues
      • try to create social change
  • 4. Key resource
    • The Internet is a key resource for independent activists or e-activists
    • Especially when a serious violation of human rights occurs, the Internet is essential in reporting this to the outside world
    • Listservs like BurmaNet and China News Digest help distribute news that would otherwise be inaccessible in these countries
  • 5. Usage of Internet Activism 1/3
    • Fundraising
      • Groups like MoveOn and Care2 have successfully used the Internet to raise funds and push their causes
    • E-petitions
      • Internet activists also pass on e-petitions to be emailed to the government and organizations to protest against many issues from the arms trade to animal testing
  • 6. Usage of Internet Activism 2/3
    • Lobbying
      • Lobbying is also made easier via the internet, thanks to mass e-mail and the ability to broadcast a message widely at little cost
    • Volunteering
      • Activists themselves may not realize that they are “volunteering,” even though they are contacting voters for a candidate, or acting with encouragement from a campaign
  • 7. Usage of Internet Activism 3/3
    • Community building
      • Community building is the creation of a group of individuals within a regional area (such as a neighbourhood) or with a common interest
    • Organizing
      • To organize activities which take place solely online, solely offline but organized online or a combination of online and offline
  • 8. characteristics
    • Sustainable(grass root level , low cost)
    • Effective(long term stratergy,appropriate technology)
    • Reproducible(other activists,other country other issue)
  • 9. challenges
    • Connecting online and offline
    • Elitism and inequality
    • Hype and transience
  • 10. Example of digital activism
    • egypt and tunisian revolution were blogging and sns played a vital role in creating awareness and organizing people
      • Anti corporate campaigns by Greenpeace example campaign against nestle and in fact Greenpeace has launched a campaign against the sns giant facebook itself
      • International rallies organised in colombia through facebook
  • 11. Early example from india
    • In 1999,Greenpeace located its first worldwide new media campaigner, Hemant Babu, in India - a country with one billion people and a mere three million computers.
    • Babu's first action involved establishing a cybercafe in front of the abandoned  Union Carbide factory in Bhopal,  where a gas leak in 1984 killed about 16,000 people and left almost half a million others with permanent health injuries.
  • 12. Hacktivism
    • Hacktivism is the combination of the words hack and activism
    • Definition:
      • Hacktivism is "the nonviolent use of illegal or legally ambiguous digital tools in pursuit of political ends.”
  • 13. Criticism
    • Internet activism
      • Activism faces the same challenges as other aspects of the digital divide
      • Especially relevant in developing countries, where many people still lack even the basic literacy needed to access written materials on the Internet
      • „ Cyberbalkanization“:
        • The same medium that lets people access a large number of news sources also lets them pinpoint the ones they agree with and ignore the rest
  • 14. Questions to be addressed
    • How do you scale the infrastructure and practices of digital activism beyond the elite?
    • How do you make sustainable digital institutions to change the global power structure?
  • 15. references
    • Wikipedia.org
    • Digiactive.org
    • Greenpeace.org
  • 16.
    • thank uuu