Rhetorical analysis

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Rhetorical analysis

  1. 1. Rhetoric <ul><li>Simply stated, </li></ul><ul><li>Rhetoric is the art of persuasion </li></ul><ul><li>Rhetorical Analysis </li></ul><ul><li>The study of persuasive methods </li></ul>
  2. 2. The Art of Rhetoric <ul><li>Where Can you find rhetoric? </li></ul><ul><li>Advertisements </li></ul><ul><li>Politics </li></ul><ul><li>Literature </li></ul><ul><li>Film </li></ul><ul><li>Music </li></ul><ul><li>Everywhere </li></ul>
  3. 3. Rhetorical or Persuasive Methods <ul><li>Fall into 3 main categories: </li></ul><ul><li>Pathos </li></ul><ul><li>Ethos </li></ul><ul><li>Logos </li></ul><ul><li>“ path” as in feelings , seen in words like SYMPATHETIC </li></ul><ul><li>“ eth” as in ETHICAL , what’s considered moral or right by cultural, religious, societal standards </li></ul><ul><li>“ logo” as in words or LOGIC , REASONING </li></ul>
  4. 4. Rhetorical Methods can involve deceptive techniques <ul><li>Some Examples of Manipulation: </li></ul><ul><li>Bandwagon , the everybody’s doing it approach </li></ul><ul><li>Testimonial , if a Hollywood star or Sports Pro likes it, so should you </li></ul><ul><li>Half-Truth , uses ½ a fact & neglects to mention a key part </li></ul><ul><li>(more on handouts) </li></ul>http://www.propagandacritic.com/
  5. 5. One more example <ul><li>Scare Tactics </li></ul><ul><li>using fear to manipulate the audience’s opinion </li></ul><ul><li>www.spellingpolice.com / higher/metaphor.html </li></ul>
  6. 6. OR Rhetorical Methods can involve straightforward strategies <ul><li>Careful or Precise wording </li></ul><ul><li>Use of qualifiers such as “most,” “some,” “frequently,” “on occasion” to avoid generalizations such as “all,” “always,” “never,” etc. </li></ul><ul><li>Arguments consider the complexity of an issue, weighing multiple factors, points of view, & situational differences </li></ul><ul><li>Use of logic that takes into account relationships such as cause & effect, chronology, & comparison/contrast </li></ul><ul><li>Points out contradictions and flaws in opponent’s logic </li></ul>
  7. 7. Rhetorical Methods can also use literary devices <ul><li>Examples: </li></ul><ul><li>Satire – use of tongue & cheek sarcasm, irony, puns, exaggeration to mock a subject, often by mirroring or reflecting back the flaws of one’s opponent </li></ul><ul><li>Irony </li></ul><ul><li>Imagery </li></ul><ul><li>Metaphors </li></ul><ul><li>Personification </li></ul><ul><li>Catchy phrases that may use alliteration or rhyming </li></ul>
  8. 8. More… <ul><li>Anecdote & allegory -- short story told to illustrate a point </li></ul><ul><li>Analogy -- comparison between two items that may involve examination of a series of details related through a story or chronology </li></ul><ul><li>Quote -- use of familiar quotes </li></ul><ul><li>Leading Questions -- uses questions that direct the audience along a logical path or raises unanswerable questions through use of rhetorical questions </li></ul><ul><li>Expressions -- use of clichés, idioms, etc. </li></ul><ul><li>Allusion -- reference to a familiar story from a book, myth, film, etc. </li></ul>
  9. 9. What does an author consider when selecting rhetorical methods to use? <ul><li>Purpose or Goal </li></ul><ul><li>Audience </li></ul>
  10. 10. Warm - up <ul><li>In the following ads think about </li></ul><ul><li>Purpose </li></ul><ul><li>& </li></ul><ul><li> Audience </li></ul>
  11. 11. got milk? <ul><li>What is the ad’s goal? </li></ul><ul><li>Who is the targeted Audience? </li></ul><ul><li>How are they being targeted? </li></ul><ul><li>- ethos, pathos, logos? </li></ul><ul><li>Is this ad effective at reaching its audience & attaining its goal? </li></ul>
  12. 12. got milk? <ul><li>What is the ad’s goal? </li></ul><ul><li>Who is the targeted Audience? Is it kids? </li></ul><ul><li>How are they being targeted? </li></ul><ul><li>- ethos, pathos, logos? </li></ul><ul><li>Is this ad effective at reaching its audience & attaining its goal? </li></ul>
  13. 13. got milk? <ul><li>What is the ad’s goal? </li></ul><ul><li>Who is the targeted Audience? </li></ul><ul><li>How are they being targeted? </li></ul><ul><li>How is this ad different than the one before? </li></ul><ul><li>Is this ad effective at reaching its audience & attaining its goal? </li></ul>
  14. 14. got milk? <ul><li>What is the ad’s goal? </li></ul><ul><li>Who is the targeted Audience? Is it different than the slide before? </li></ul><ul><li>How are they being targeted? </li></ul><ul><li>How is this ad different than the one before? </li></ul><ul><li>Is this ad effective at reaching its audience & attaining its goal? </li></ul>
  15. 15. got milk? <ul><li>Goal? </li></ul><ul><li>Target Audience? </li></ul><ul><li>Techniques? </li></ul><ul><li>Effectiveness? </li></ul>
  16. 16. got milk? <ul><li>Goal? </li></ul><ul><li>Target Audience? Is it different than the slide before? </li></ul><ul><li>More or less effective than the one before? How or why? </li></ul>
  17. 17. got milk? <ul><li>Goal? </li></ul><ul><li>Target Audience? </li></ul><ul><li>Techniques? </li></ul><ul><li>Effectiveness? </li></ul>
  18. 18. got milk? <ul><li>Goal? </li></ul><ul><li>Target Audience? </li></ul><ul><li>Techniques? </li></ul><ul><li>Effectiveness? </li></ul><ul><li>Anything different in this one? </li></ul><ul><li>What literary device is this? </li></ul>
  19. 19. got milk? <ul><li>Well? Last but not least, same old drill… </li></ul><ul><li>Goal? </li></ul><ul><li>Target Audience? </li></ul><ul><li>Techniques? </li></ul><ul><li>Effectiveness? </li></ul>

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