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Rhetorical analysis

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  • 1. Rhetoric
    • Simply stated,
    • Rhetoric is the art of persuasion
    • Rhetorical Analysis
    • The study of persuasive methods
  • 2. The Art of Rhetoric
    • Where Can you find rhetoric?
    • Advertisements
    • Politics
    • Literature
    • Film
    • Music
    • Everywhere
  • 3. Rhetorical or Persuasive Methods
    • Fall into 3 main categories:
    • Pathos
    • Ethos
    • Logos
    • “ path” as in feelings , seen in words like SYMPATHETIC
    • “ eth” as in ETHICAL , what’s considered moral or right by cultural, religious, societal standards
    • “ logo” as in words or LOGIC , REASONING
  • 4. Rhetorical Methods can involve deceptive techniques
    • Some Examples of Manipulation:
    • Bandwagon , the everybody’s doing it approach
    • Testimonial , if a Hollywood star or Sports Pro likes it, so should you
    • Half-Truth , uses ½ a fact & neglects to mention a key part
    • (more on handouts)
    http://www.propagandacritic.com/
  • 5. One more example
    • Scare Tactics
    • using fear to manipulate the audience’s opinion
    • www.spellingpolice.com / higher/metaphor.html
  • 6. OR Rhetorical Methods can involve straightforward strategies
    • Careful or Precise wording
    • Use of qualifiers such as “most,” “some,” “frequently,” “on occasion” to avoid generalizations such as “all,” “always,” “never,” etc.
    • Arguments consider the complexity of an issue, weighing multiple factors, points of view, & situational differences
    • Use of logic that takes into account relationships such as cause & effect, chronology, & comparison/contrast
    • Points out contradictions and flaws in opponent’s logic
  • 7. Rhetorical Methods can also use literary devices
    • Examples:
    • Satire – use of tongue & cheek sarcasm, irony, puns, exaggeration to mock a subject, often by mirroring or reflecting back the flaws of one’s opponent
    • Irony
    • Imagery
    • Metaphors
    • Personification
    • Catchy phrases that may use alliteration or rhyming
  • 8. More…
    • Anecdote & allegory -- short story told to illustrate a point
    • Analogy -- comparison between two items that may involve examination of a series of details related through a story or chronology
    • Quote -- use of familiar quotes
    • Leading Questions -- uses questions that direct the audience along a logical path or raises unanswerable questions through use of rhetorical questions
    • Expressions -- use of clichés, idioms, etc.
    • Allusion -- reference to a familiar story from a book, myth, film, etc.
  • 9. What does an author consider when selecting rhetorical methods to use?
    • Purpose or Goal
    • Audience
  • 10. Warm - up
    • In the following ads think about
    • Purpose
    • &
    • Audience
  • 11. got milk?
    • What is the ad’s goal?
    • Who is the targeted Audience?
    • How are they being targeted?
    • - ethos, pathos, logos?
    • Is this ad effective at reaching its audience & attaining its goal?
  • 12. got milk?
    • What is the ad’s goal?
    • Who is the targeted Audience? Is it kids?
    • How are they being targeted?
    • - ethos, pathos, logos?
    • Is this ad effective at reaching its audience & attaining its goal?
  • 13. got milk?
    • What is the ad’s goal?
    • Who is the targeted Audience?
    • How are they being targeted?
    • How is this ad different than the one before?
    • Is this ad effective at reaching its audience & attaining its goal?
  • 14. got milk?
    • What is the ad’s goal?
    • Who is the targeted Audience? Is it different than the slide before?
    • How are they being targeted?
    • How is this ad different than the one before?
    • Is this ad effective at reaching its audience & attaining its goal?
  • 15. got milk?
    • Goal?
    • Target Audience?
    • Techniques?
    • Effectiveness?
  • 16. got milk?
    • Goal?
    • Target Audience? Is it different than the slide before?
    • More or less effective than the one before? How or why?
  • 17. got milk?
    • Goal?
    • Target Audience?
    • Techniques?
    • Effectiveness?
  • 18. got milk?
    • Goal?
    • Target Audience?
    • Techniques?
    • Effectiveness?
    • Anything different in this one?
    • What literary device is this?
  • 19. got milk?
    • Well? Last but not least, same old drill…
    • Goal?
    • Target Audience?
    • Techniques?
    • Effectiveness?