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An Introduction to<br />Taking AIM on Social Media<br />
WARNING!<br />Social Media is a marketing tool NOT a marketing plan or a marketing solution.<br />Use Social Media to be S...
Are you leveraging all of your current investments?<br />Do you have access to the right marketing channels?<br />What are...
Are you leveraging all of your current investments?<br />Event Sponsorships<br />Community Sports Teams<br />Tradeshow Att...
What are others saying about your Brand or your competitor’s Brand?<br />
Do you know how to engage your target market to build relationships?<br />
Would you consider networking essential to your business?<br />
Is your website the main point of contact for potential clients?<br /><ul><li>Increase your SEO
Current Page Rankings
Employment and Staffing Services
Recruitment Services
Professional Recruitment Services
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Taking AIM on social media

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A brief introduction to Social Media

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Transcript of "Taking AIM on social media"

  1. 1. An Introduction to<br />Taking AIM on Social Media<br />
  2. 2. WARNING!<br />Social Media is a marketing tool NOT a marketing plan or a marketing solution.<br />Use Social Media to be SOCIAL! Get out there, listen, share, and engage with the people, companies and brands that share your interests. <br />
  3. 3. Are you leveraging all of your current investments?<br />Do you have access to the right marketing channels?<br />What are others saying about your Brand?<br />Do you know how to engage your target market to build relationships?<br />Would you consider networking essential to your business?<br />Is your website the main point of contact for potential clients?<br />Do you currently measure and track your client relationships?<br />
  4. 4. Are you leveraging all of your current investments?<br />Event Sponsorships<br />Community Sports Teams<br />Tradeshow Attendance<br />Job Fair Participation<br />Inbound Marketing<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. What are others saying about your Brand or your competitor’s Brand?<br />
  9. 9. Do you know how to engage your target market to build relationships?<br />
  10. 10. Would you consider networking essential to your business?<br />
  11. 11.
  12. 12. Is your website the main point of contact for potential clients?<br /><ul><li>Increase your SEO
  13. 13. Current Page Rankings
  14. 14. Employment and Staffing Services
  15. 15. Recruitment Services
  16. 16. Professional Recruitment Services
  17. 17. Employment Services Ottawa
  18. 18. Recruitment Services Ottawa
  19. 19. Employment and Staffing Solutions
  20. 20. Career planning and employment opportunities</li></li></ul><li>Do you currently measure and track your client relationships?<br /><ul><li>RT
  21. 21. Brand mentions
  22. 22. Conversations
  23. 23. Leads
  24. 24. Qualified Fans/Followers/etc.
  25. 25. HELPFUL TOOLS
  26. 26. Tweet Later
  27. 27. Social Mention
  28. 28. Radian 6
  29. 29. Hub Spot</li></li></ul><li>Benefits of Social Media The AIM Group<br />Leverage current investments<br />Increase the quality of candidates (Pre qualify)<br />Increase the data base of potential clients<br />Develop stronger relationships within the community<br />Cultivate and maintain client relationships<br />Increase employee response times<br />Increase SEO<br />
  30. 30. QUESTIONS???<br />
  31. 31. Pull.Communications@gmail.com<br />Twitter.com/pullmca<br />Sarah Ormon and Jennifer Willmetts<br />

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