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Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
Usability Design:  Redesigning LinkedIn to promote strategic networking
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Usability Design: Redesigning LinkedIn to promote strategic networking

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We were asked to improve an online experience to help promote strategic networking. After examining several sites, including Meetup, Facebook, and MySpace, we chose to focus on improving the usability …

We were asked to improve an online experience to help promote strategic networking. After examining several sites, including Meetup, Facebook, and MySpace, we chose to focus on improving the usability of LinkedIn. LinkedIn is unique from other social networking sites, because of its focus on networking in a professional context.

To view the entire paper, visit pujaparakh.com/portfolio

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  • 1. Redesigning LinkedIn.com to promote Strategic Networking
    Shawnbertagnole BehnoshNajafi PujaParakh RobertRacadio
    HCDE 518 | University of Washington
  • 2. Why LinkedIn and what we discovered
    Introducing our Project
  • 3. Why LinkedIn?
    Presence
    Popularity
    Accessibility
    Types of users
  • 4. Our research…
    Our research focused on how people currently strategically network
    Deep Hanging Out, Interviews, Participatory Design
    Our findings…
    TOO LIMITED
    “I have two profiles on LinkedIn, one for my pro work, other for my volunteer work.”
    NOT TARGETED
    “Where can I find the right people to answer my questions?”
    GIVING BACK TO NETWORK
    “I think it’s important to give back to others in my network”
  • 5. Design Intervention
    Current model on LinkedIn:
    Knowledge
    Our design:
    Knowledge
  • 6. Get SyncedIn with LinkedIn
    Redesign Prototypes
  • 7. SyncedIn – Managing Knowledge
    Currently:LinkedIn uses the traditional dropdown keyword search for information
    Multi-dimensional!
    I didn’t know that!
    What is being said?
  • 8. I’mIn – Displaying my knowledge
    Currently:LinkedIn uses the traditional resume chronological format
    Benefit of Redesign:
    Timeline view allows user
    to list everything they are
    doing right now, allowing
    for multi-dimensional
    identity management
  • 9. MissingLinks – Subscribe to Knowledge
    Currently:LinkedIn uses an array of groups, forums, q&a, external feeds, etc
    Benefit of redesign:
    Subscribe, Organize,
    Search – following the
    knowledge domains and
    good questions which
    create leads to key folks
  • 10. SearchedIn – Search for Knowledge
    Currently:LinkedIn uses exact keyword search
    Benefit of redesign:
    To allow for multi-
    dimensional search by
    knowledge domain
  • 11. SearchedIn – Search for Knowledge
    Benefit of redesign:
    Showcases who in your network has expertise on topic, as well as questions that have been asked to follow information
  • 12. Get SyncedIn with LinkedIn!
    Knowledge
    “I’mIn”
    “Missing Links”
    “SearchedIn”
  • 13. Thank you!
    Questions? Comments?

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