Facebook feb 2011 juliana martinez

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eCommerce DAY Guayaquil 2011

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Facebook feb 2011 juliana martinez

  1. 1. Facebook en la vida realJuliana MartínezEjecutiva de Ventas.FOX
  2. 2. Agenda It’s all About People1 Real people with a real voice Growth and Philosophy2 Built and organized for and around people Marketing Opportunities3 Maximize action and interaction Brand Success and Emerging Trends4 Social strategies in practice
  3. 3. It’s all about peopleReal people with a real voice
  4. 4. Globally, borders are beingreplaced with connections 650M users worldwide
  5. 5. Companies that connectpeople have taken off globally Facebook V Kontakte Orkut OZone Mixi 600M 104M 28M 305M 20M users users users users users
  6. 6. videoReal people with a voice
  7. 7. Growth and PhilosophyBuilt and organized around people
  8. 8. 700M 700 million + users
  9. 9. 99 million + users
  10. 10. Facebook – Penetration in Latam Country Active Users Internet Users PenetrationArgentina 13.824.840 26.614.813 52%Bolivia 1.067.720 1.102.500 97%Brazil 16.231.300 75.943.600 21%Chile 7.848.600 8.369.036 94%Colombia 12.939.180 21.529.415 60%Costa Rica 1.266.760 2.000.000 63%Dominican Republic 1.914.380 3.000.000 64%Ecuador 2.719.180 2.359.710 115%El Salvador 830.260 975.000 85%Guatemala 1.275.060 2.280.000 56%Honduras 783.560 958.500 82%Mexico 22.835.360 32.800.000 70%Panama 735.320 959.900 77%Paraguay 554.520 1.000.000 55%Peru 5.180.800 8.084.900 64%Uruguay 1.192.420 1.855.000 64%Venezuela 8.273.580 9.306.916 89%Total 99.472.840 199.139.290 50%
  11. 11. video
  12. 12. Marketing OpportunitiesMaximize action and interaction
  13. 13. Los usuarios se apropian de las campañas.
  14. 14. Los usuarios toman las decisiones.
  15. 15. Brand product philosophy 1 Every product is built around people 2 Brands are an integral part the experience 3 Brand tools aim to facilitate authentic connections and amplify sharing
  16. 16. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  17. 17. PagesA lasting asset to engage and retain
  18. 18. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  19. 19. Native AppsUse the tools people already use
  20. 20. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  21. 21. Custom AppsCanvas to architect social experience
  22. 22. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  23. 23. Open GraphPersonalize experiences on the web
  24. 24. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  25. 25. video
  26. 26. Premium Ads offer unique benefits BENEFITS PREMIUM Brand 6MARKETPLA Action 3CE
  27. 27. There are four Premium Adsstrategies to address your goals Target Block Campaign Sustained Demographics or Geographic Targeting Target Reach Block Broad Reach 1-3 Days 6 Weeks Always-on strategy Duration
  28. 28. El poder de la viralización
  29. 29. 99.9% SocialImpressions
  30. 30. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  31. 31. PlacesOpportunity for loyalty program
  32. 32. Mobile has a steeper adoptionrate than any past technology GLOBAL MOBILE VS. DESKTOP INTERNET USER PROJECTION 2007 - 2015 2000 1600Internet Users (Millions) 1200 800 400 MOBILE INTERNET USERS DESKTOP 0 INTERNET USERS Source: Morgan Stanley Research
  33. 33. Brand SuccessSocial Strategies in Practice
  34. 34. Objetivo: incrementar ventas 16%+ increase in overall audience awareness
  35. 35. 124Kbooks donated toFirst Book
  36. 36. 7%+increase inpurchase intent
  37. 37. 2xincrease in trafficto levi.com
  38. 38. 139%increase in trafficto adidas website
  39. 39. 5x IncreaseROI on media
  40. 40. 120Ksamples deliveredto targetedcustomers
  41. 41. Emerging trendsInnovative brand solutions
  42. 42. 1. Commerce
  43. 43. Commerce: Retail
  44. 44. Commerce: SocialMerchandising
  45. 45. Commerce: Group Gifting
  46. 46. 2. Crowd Sourcing
  47. 47. 5. Customer Service
  48. 48. 6. Uno de los primeros en comprar enlínea directamente en Facebook Donación del la foto de perf
  49. 49. CONVERSIONES DEL APLICATIVO Usuariosúnicos que 104.114 usuarios utilizaronaplicativo:
  50. 50. Thank you

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