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eCommerce DAY Guayaquil 2011

eCommerce DAY Guayaquil 2011

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  • 1. Facebook en la vida realJuliana MartínezEjecutiva de Ventas.FOX
  • 2. Agenda It’s all About People1 Real people with a real voice Growth and Philosophy2 Built and organized for and around people Marketing Opportunities3 Maximize action and interaction Brand Success and Emerging Trends4 Social strategies in practice
  • 3. It’s all about peopleReal people with a real voice
  • 4. Globally, borders are beingreplaced with connections 650M users worldwide
  • 5. Companies that connectpeople have taken off globally Facebook V Kontakte Orkut OZone Mixi 600M 104M 28M 305M 20M users users users users users
  • 6. videoReal people with a voice
  • 7. Growth and PhilosophyBuilt and organized around people
  • 8. 700M 700 million + users
  • 9. 99 million + users
  • 10. Facebook – Penetration in Latam Country Active Users Internet Users PenetrationArgentina 13.824.840 26.614.813 52%Bolivia 1.067.720 1.102.500 97%Brazil 16.231.300 75.943.600 21%Chile 7.848.600 8.369.036 94%Colombia 12.939.180 21.529.415 60%Costa Rica 1.266.760 2.000.000 63%Dominican Republic 1.914.380 3.000.000 64%Ecuador 2.719.180 2.359.710 115%El Salvador 830.260 975.000 85%Guatemala 1.275.060 2.280.000 56%Honduras 783.560 958.500 82%Mexico 22.835.360 32.800.000 70%Panama 735.320 959.900 77%Paraguay 554.520 1.000.000 55%Peru 5.180.800 8.084.900 64%Uruguay 1.192.420 1.855.000 64%Venezuela 8.273.580 9.306.916 89%Total 99.472.840 199.139.290 50%
  • 11. video
  • 12. Marketing OpportunitiesMaximize action and interaction
  • 13. Los usuarios se apropian de las campañas.
  • 14. Los usuarios toman las decisiones.
  • 15. Brand product philosophy 1 Every product is built around people 2 Brands are an integral part the experience 3 Brand tools aim to facilitate authentic connections and amplify sharing
  • 16. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  • 17. PagesA lasting asset to engage and retain
  • 18. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  • 19. Native AppsUse the tools people already use
  • 20. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  • 21. Custom AppsCanvas to architect social experience
  • 22. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  • 23. Open GraphPersonalize experiences on the web
  • 24. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  • 25. video
  • 26. Premium Ads offer unique benefits BENEFITS PREMIUM Brand 6MARKETPLA Action 3CE
  • 27. There are four Premium Adsstrategies to address your goals Target Block Campaign Sustained Demographics or Geographic Targeting Target Reach Block Broad Reach 1-3 Days 6 Weeks Always-on strategy Duration
  • 28. El poder de la viralización
  • 29. 99.9% SocialImpressions
  • 30. Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
  • 31. PlacesOpportunity for loyalty program
  • 32. Mobile has a steeper adoptionrate than any past technology GLOBAL MOBILE VS. DESKTOP INTERNET USER PROJECTION 2007 - 2015 2000 1600Internet Users (Millions) 1200 800 400 MOBILE INTERNET USERS DESKTOP 0 INTERNET USERS Source: Morgan Stanley Research
  • 33. Brand SuccessSocial Strategies in Practice
  • 34. Objetivo: incrementar ventas 16%+ increase in overall audience awareness
  • 35. 124Kbooks donated toFirst Book
  • 36. 7%+increase inpurchase intent
  • 37. 2xincrease in trafficto levi.com
  • 38. 139%increase in trafficto adidas website
  • 39. 5x IncreaseROI on media
  • 40. 120Ksamples deliveredto targetedcustomers
  • 41. Emerging trendsInnovative brand solutions
  • 42. 1. Commerce
  • 43. Commerce: Retail
  • 44. Commerce: SocialMerchandising
  • 45. Commerce: Group Gifting
  • 46. 2. Crowd Sourcing
  • 47. 5. Customer Service
  • 48. 6. Uno de los primeros en comprar enlínea directamente en Facebook Donación del la foto de perf
  • 49. CONVERSIONES DEL APLICATIVO Usuariosúnicos que 104.114 usuarios utilizaronaplicativo:
  • 50. Thank you