• Share
  • Email
  • Embed
  • Like
  • Private Content
Facebook feb 2011 juliana martinez
 

Facebook feb 2011 juliana martinez

on

  • 734 views

eCommerce DAY Guayaquil 2011

eCommerce DAY Guayaquil 2011

Statistics

Views

Total Views
734
Views on SlideShare
734
Embed Views
0

Actions

Likes
1
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Facebook feb 2011 juliana martinez Facebook feb 2011 juliana martinez Presentation Transcript

    • Facebook en la vida realJuliana MartínezEjecutiva de Ventas.FOX
    • Agenda It’s all About People1 Real people with a real voice Growth and Philosophy2 Built and organized for and around people Marketing Opportunities3 Maximize action and interaction Brand Success and Emerging Trends4 Social strategies in practice
    • It’s all about peopleReal people with a real voice
    • Globally, borders are beingreplaced with connections 650M users worldwide
    • Companies that connectpeople have taken off globally Facebook V Kontakte Orkut OZone Mixi 600M 104M 28M 305M 20M users users users users users
    • videoReal people with a voice
    • Growth and PhilosophyBuilt and organized around people
    • 700M 700 million + users
    • 99 million + users
    • Facebook – Penetration in Latam Country Active Users Internet Users PenetrationArgentina 13.824.840 26.614.813 52%Bolivia 1.067.720 1.102.500 97%Brazil 16.231.300 75.943.600 21%Chile 7.848.600 8.369.036 94%Colombia 12.939.180 21.529.415 60%Costa Rica 1.266.760 2.000.000 63%Dominican Republic 1.914.380 3.000.000 64%Ecuador 2.719.180 2.359.710 115%El Salvador 830.260 975.000 85%Guatemala 1.275.060 2.280.000 56%Honduras 783.560 958.500 82%Mexico 22.835.360 32.800.000 70%Panama 735.320 959.900 77%Paraguay 554.520 1.000.000 55%Peru 5.180.800 8.084.900 64%Uruguay 1.192.420 1.855.000 64%Venezuela 8.273.580 9.306.916 89%Total 99.472.840 199.139.290 50%
    • video
    • Marketing OpportunitiesMaximize action and interaction
    • Los usuarios se apropian de las campañas.
    • Los usuarios toman las decisiones.
    • Brand product philosophy 1 Every product is built around people 2 Brands are an integral part the experience 3 Brand tools aim to facilitate authentic connections and amplify sharing
    • Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
    • PagesA lasting asset to engage and retain
    • Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
    • Native AppsUse the tools people already use
    • Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
    • Custom AppsCanvas to architect social experience
    • Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
    • Open GraphPersonalize experiences on the web
    • Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
    • video
    • Premium Ads offer unique benefits BENEFITS PREMIUM Brand 6MARKETPLA Action 3CE
    • There are four Premium Adsstrategies to address your goals Target Block Campaign Sustained Demographics or Geographic Targeting Target Reach Block Broad Reach 1-3 Days 6 Weeks Always-on strategy Duration
    • El poder de la viralización
    • 99.9% SocialImpressions
    • Marketing Tools PagesBuilding Blocks A lasting asset to engage and retain Native Apps Custom Apps Use the tools people Canvas to architect already use social experience Open Media Places Graph Personalize exper- Reach and scale Opportunity for iences on the web loyalty program
    • PlacesOpportunity for loyalty program
    • Mobile has a steeper adoptionrate than any past technology GLOBAL MOBILE VS. DESKTOP INTERNET USER PROJECTION 2007 - 2015 2000 1600Internet Users (Millions) 1200 800 400 MOBILE INTERNET USERS DESKTOP 0 INTERNET USERS Source: Morgan Stanley Research
    • Brand SuccessSocial Strategies in Practice
    • Objetivo: incrementar ventas 16%+ increase in overall audience awareness
    • 124Kbooks donated toFirst Book
    • 7%+increase inpurchase intent
    • 2xincrease in trafficto levi.com
    • 139%increase in trafficto adidas website
    • 5x IncreaseROI on media
    • 120Ksamples deliveredto targetedcustomers
    • Emerging trendsInnovative brand solutions
    • 1. Commerce
    • Commerce: Retail
    • Commerce: SocialMerchandising
    • Commerce: Group Gifting
    • 2. Crowd Sourcing
    • 5. Customer Service
    • 6. Uno de los primeros en comprar enlínea directamente en Facebook Donación del la foto de perf
    • CONVERSIONES DEL APLICATIVO Usuariosúnicos que 104.114 usuarios utilizaronaplicativo:
    • Thank you