America Latina y el nuevo Ecosistema de los Negocios por Internet: eCommerce+
 

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Material de apoyo de la presentacion del presidente del Instituto Latinoamericano de Comercio Electronico eInstituto, Marcos Pueyrredon en el Taller sobre E-Commerce, Desarrollo y de la Pequeña y ...

Material de apoyo de la presentacion del presidente del Instituto Latinoamericano de Comercio Electronico eInstituto, Marcos Pueyrredon en el Taller sobre E-Commerce, Desarrollo y de la Pequeña y Mediana Empresa (PYME) que se lleva a cabo en la sede de la World Trade Organization WTO en Ginebra, Suiza
El taller se llevará a cabo en la OMC el lunes 8 y el Martes, 09 de abril 2013 para poner de relieve la relación entre el comercio electrónico y el desarrollo economico sustentable de las PyMEs y para examinar cómo las PyMEs en los países en desarrollo utilizan el comercio electrónico para promover, comercializar, vender sus servicios y productos a nivel nacional y en el extranjero.

El taller se centro en las oportunidades y los desafíos que enfrentan los países en desarrollo y evaluar cómo estas cuestiones relativas a los niveles adecuados de infraestructura de telecomunicaciones, la regulación y la inversión ayudan u obstaculizan las PYME de la búsqueda de nuevas oportunidades a través del comercio electrónico.

En el mismo participaron instituciones especialmente seleccionadas por la OMC de todo el mundo, siendo el eInstituto el unico caso de América Latina, mas informacion y detalles en:
Mas informacion y detalles en:
http://www.einstituto.org/site/prensa/organizacion-mundial-de-comercio-omc-ecommerce/

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America Latina y el nuevo Ecosistema de los Negocios por Internet: eCommerce+ Presentation Transcript

  • 1. Marcos PueyrredonVP America Latina VTEX – eCommerce Cloud Application President of Instituto Latinoamericano de Comercio Electronico - eInstituto http://www.linkedin.com/in/pueyrredon/es 1 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 2. Roadmap 2 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 3. Roadmap 3 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 4. eCommerce strenght around the world EUROPE NORTH US$330MM AMERICA 12% AGR US$348MM 16% AGR CEMEA US$55MM 22% AGR ASIA US$280MM 34% AGR LATIN AMERICA AMERICA US$43MM 50% AGR Fuente: “Nothing but Net”, JP Morgan Net” > US$ 1 BILLION IN 2011 Estudio de e-Commerce regional de América Economía 2012 4 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com> 4
  • 5. eCommerce strenght around the world E-commerce Total Expenditure in Latin America (US$ million) Electronic Commerce continues growing at an accelerated pace in Latin America promoted by Brasil, by Tourism and by big Retailers Fuente: AméricaEconomía Intelligence 5 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 6. Electronic Commerce´s strenght by country II Share by country in the Total Expenditure of regional B2C Countries /regional blocks , B2C in millions of US$Fuente: AméricaEconomía Intelligence 6 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 7. Electronic Commerce´s strenght by country III 7 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 8. Electronic Commerce´s strenght by country I Electronic Commerce growth B2C as a percentage of PIB Fuente: AméricaEconomía Intelligence 8 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 9. Mercosur and the cross-border Electronic Commerce  The cross-border Electronic Commerce B2C exceeds in 8% both EEUU and China purchases Fuente: eInstituto The cross-border eCommerce B2C intrazone is less than 1% 9 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013Fuente: AméricaEconomía Intelligence e instituto LatinoamercianoPueyrredon <mpueyrredon@consultagroup.com> Copyright © 2008 Marcos de Comercio Electronico eInstituto 2011
  • 10. Cross-border Electronic Commerce barriers in the Mercosur Fuente: eInstituto 10 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013Fuente: Instituto Latinoamerciano de Comercio Electronico eInstituto 2011 <mpueyrredon@consultagroup.com> Copyright © 2008 Marcos Pueyrredon
  • 11. Net revenue decentralization in Electronic commerce Fuente: camara-e.net e ebit (Brasil) / 2009  The Electronic Commerce Ecosystems evolution in the Region clearly promotes the entrance of SMEs on online sales. It also impacts on the decentralization of net revenue in e-commerce.  Brazil decentralization of Electronic Commerce, with a high impact and participation on PyMEs and entrepeneurs is a reality in all the contries of the Region. 11 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Fuente: Proyecto Regional Comercio Electronico Trasnfronterizo –<mpueyrredon@consultagroup.com> Copyright © 2008 Marcos Pueyrredon Instituto
  • 12. Indicators of Digital Economy in LATAM 12 Fuente: Estudio Regional de Comercio Electrónico América Economía 2010 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 13. Regional and National research on Electronic commerce Regional; http://www.einstituto.org/site/novedades/estudio-2012- ecommerce-america-latina/ Argentina http://www.cace.org.ar/estadisticas/ 13 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 14. Roadmap 14 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 15. 2200 Millones de personas online Rusia: московский экономичес кий институт China: 周笔畅India:Sania Mirza 1200 Nuevas personas online desde el South Africa: Kalula millones 2000 Argentina: Buenos Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org 15Copyright 2013 - 15 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com> Aires
  • 16. Many questions Addressable Voice Mobile Mobile Email EmailSMS SMS + MMS IM IM IM IM Email Email Email EmailDirect Mail Direct Mail Direct Mail Direct Mail Direct MailTelephone Telephone Telephone Telephone0 Telephone0<1990 1990s 1999 2000s 2013TV TV TV TV TVRadio Radio Radio Radio Radio Print PrintPrint Print Print DisplayDisplay Display Display Display Display Display Display Display Website Website Website Website SearchOnline SearchOnline Display SearchOnline SearchOnline Landing Pages Display Display Display Microsites Landing Pages Landing Pages Online Video Microsites Microsites Webinars Affiliate Marketing Online Video Online Video Blogs Webinars Webinars RSS Affiliate Marketing Affiliate Marketing Podcasts Blogs Wikis Social Networks RSS Mobile Web Podcasts Behavioral Wikis Social Media & Ads Social Networks Virtual Worlds Widgets 16 Mobile Web 16 Twitter Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Pinterest Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 17. What does a Pyme search for in Internet? Clients = Sales = Conversion 17 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 18. What does the consumer search for in Internet? OMNI SERVICE Suscriptions Goods OMNI CHANNEL NEW CONSUMER Digitales goods and servicess Fuente: Cybersource 18 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com> 18
  • 19. Current situacion of supply and demand Omni-Present Consumers evolution Consumers are more clever . Mobile They get more information, are more contact whit technology and get more demanding every day Social Web Web Site Store Kiosk Call Center Store POS LimitedSource: IBM Global Retail Industry Endless19 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org Source: IBM Global Retail Industry – eCommerce DAY - Copyright 2013 19 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 20. Consumers are getting more added value on each point of contact. They are deconstructing the purchase process Consumer Customer Browse & Service & Awareness Purchase Receive Research SupportSource: IBM Global Retail Industry 20 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 201320 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 21. To give customers service to all clients as a sole brand,independent of To It´s key to the bussiness Consumer Employee Contact Point of Sale Web Site Kiosk Mobile Mobile Center Awareness Purchase Awareness Purchase Awareness Purchase Awareness Purchase Awareness Purchase Awareness Purchase Awareness Awareness Research & Research & Browse Awareness Browse Browse & Browse & Browse & Browse & Browse & Browse & Browse & Browse & Browse & Research Research Research Research Research Research Research Research Purchase Purchase Decision In-Store Out-of-Store Decision Purchase Shopping Shopping Experience Experience & Transact & Transact & Receive Receive Receive Receive Receive Receive Receive Receive Pay Pay Service & Service & Service & Service & Service & Service & Service & Service & Service & Collect & Collect & Support Support Support Support Support Support Support Support Support Support Support Receive ReceiveSource: IBM Global Retail Industry 21 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 201321 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 22. ¿How the offer satisfie the consumer in internet? 22 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org 22 - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 23. The 6 apocalyptic horsemen of the eCommerce 23 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 24. Components of an eCommerce System 24 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 25. Online Business Management Front-end shop External Back-end services Processing purchase Processing purchase CRM CRM Taxes Taxes Domain Provider Domain Provider order order Work flow Work flow Notifications Notifications External control External control e-SAC e-SAC fraud fraud Promotions & Promotions & Service Plan Service Plan ERP System ERP System Discounts Discounts Manager Manager Payment Gateway Payment Gateway Internal control Internal control WMS WMS Shopping cart Shopping cart SSL Provider SSL Provider fraud fraud TMS / Logistics TMS / Logistics eMarketing eMarketing 25 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 26. Roadmap: Online Channel B2C Opening 26 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 27. Roadmap 27 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 28. The new ecosystem Online Businesses: eCommerce+ What we call eCommerce + or eCommerce Plus Fuente: www.eCommerceplus.org 28 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 29. eCommerce+ The New Ecosystem of online eBusinesses Fuente: www.eCommerceplus.org 29 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 30. eCommerce+ The new Ecosystem of the online business Fuente: www.eCommerceplus.org 30 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 31. Roadmap 31 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 32. Ecommerce Challenges 32 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 33. We invite you to feel the online business Latin beats 33 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 34. Muchas Gracias por su atención!!! Marcos Pueyrredon Presidente presidencia@einstituto.org www.linkedin.com/in/einstituto www.facebook.com/einstituto Twitter: @einstitutoblog personal: www.pueyrredonline.com www.linkedin.com/in/pueyrredon www.facebook.com/pueyrredon skype: pueyrredonline Twitter: @pueyrredonline 34 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
  • 35. Licencia de CopyleftThis document is protected under the license Attribution - No Derivative Works 2.5 of CreativeCommon (http://creativecommons.org/licenses/by-nc-nd/2.5/ar/)Copyright © 2013 Marcos Pueyrredon <marcos@pueyrredonline.com>El autor permite:Compartir - copiar, distribuir, ejecutary comunicar públicamente la obra citando el autorNo se permite su uso comercial y larealización de obra derivadas, a no sea ser que seobtenga permiso expreso del autor. 35 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>