NOKIA 1112 Telugu Interface User Study 21 July 2007 Pudi Ravi Krishna

Laxman Rao, 50 years Real Estate Businessman Class II Pass, Telugu Medium Always on the move Traveling to site of construction Uses cell phone to communicate with his lorry drivers and clients Can read/write Telugu Cannot read/writ English

Always on the move

Traveling to site of construction

Uses cell phone to communicate with his lorry drivers and clients

Can read/write Telugu

Cannot read/writ English

Uses Reliance LG handset since 3 years ‘ Speed Dial’ facility has been configured by daughter Cannot understand/read English language interface Use of phone limited to memorizing upto 20 ‘speed dial’ numbers tends to commit mistakes sometimes by calling up wrong ‘speed dial’ numbers Has learnt the steps (buttons to press in sequence) to retrieve a missed call

Uses Reliance LG handset since 3 years

‘ Speed Dial’ facility has been configured by daughter

Cannot understand/read English language interface

Use of phone limited to memorizing upto 20 ‘speed dial’ numbers

tends to commit mistakes sometimes by calling up wrong ‘speed dial’ numbers

Has learnt the steps (buttons to press in sequence) to retrieve a missed call

Bought a new ‘BSNL Cellone’ connection with NOKIA 1112 handset since it is the only connection that works there. + Has to travel to village to look after his agricultural land.

Telugu interface configuration and address book entries have been made by daughter Uses the new phone for personal calls in the same way as his business phone (speed dialing) He can now read the interface and guess the options

Telugu interface configuration and address book entries have been made by daughter

Uses the new phone for personal calls in the same way as his business phone (speed dialing)

He can now read the interface and guess the options

Dialed No. Ravi Krishna Options L.Spkr Options Cancel He can now read the interface and guess the options He can now read the name and confirm that has has ‘speed dialed’ the right number.

He can now read the interface and guess the options

He can now read the name and confirm that has has ‘speed dialed’ the right number.

Address book entries with English names have pictorials configured by daughter Younger daughter Elder daughter

Address book entries with English names have pictorials configured by daughter

Gowraram .. 43276189 Melavai .. 92227003 His own village His wife’s village

His own village

His wife’s village

Doesn’t yet have a conceptual understanding of a mobile interface and features Read Back INBOX Some terms are just literally translated. What is INBOX in telugu??? ??? ??? Notes down a new number immediately and then asks daughter to make entry.

Doesn’t yet have a conceptual understanding of a mobile interface and features

Some terms are just literally translated.

What is INBOX in telugu???

Read Back INBOX Select Cancel MESSAGES Doesn’t read messages since they are in English Is not inclined to use messaging

Doesn’t read messages since they are in English

Equals Erase 123 +-x/ Doesn’t use any other feature like Calculator, Reminder etc

Doesn’t use any other feature like Calculator, Reminder etc