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Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
Ad revenue-2009-opening-keynote-091020133210-phpapp01
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Ad revenue-2009-opening-keynote-091020133210-phpapp01

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Transcript

  • 1. Welcome to
  • 2. Amar GoelFounder & Chairman
  • 3. The 1st Channel is guaranteed inventory that is directly sold by a publisher’s direct sales force The 2nd Channel is non-guaranteed inventory sold through intermediaries
  • 4. New Revenue Opportunity * ThinkEquity, 2009.
  • 5. THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS
  • 6. THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS Led  by  Greg  Stuart   30+  Sit  Down  Execu9ve  Interviews   Over  4  Months  to  Conduct  
  • 7. Key Takeaway #1Revenue matters most
  • 8. Key Takeaway #2Drivers for increased eCPM not clearly understood
  • 9. Key Takeaway #3Lack of transparency and trust
  • 10. IMPROVING THE 2ND CHANNEL: WHAT’S NEXT
  • 11. #1A shift in how media is bought and sold
  • 12. +Right Impression+Right User+Right Time+Right Buyer+Real-Time Solutions
  • 13. #2Innovation
  • 14. Circa 2005• Ad Servers• Ad Networks & Targeting Platforms• Inventory and Sales Management• Measurement & Analytics
  • 15. • Ad Servers• Ad Networks & Targeting Platforms 2009• Inventory and Sales Management• Measurement & Analytics• Ad Revenue Optimizers• Data Exchanges & Platforms• Ad Exchanges• Media Buying Platforms• Dynamic Ad Creative Technologies
  • 16. Media Buying Platforms Leveraing Intermediaries
  • 17. #3Ad pricing recovery
  • 18. Ad Pricing RecoveryAd  Price  Index  Image  (wai9ng  on  stand  alone  graphic)  
  • 19. Navigating the 2nd Channel Ecosystem
  • 20. Thank YouAmar.Goel@PubMatic.com Twitter.com/PubMatic

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