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    Ad revenue-2009-opening-keynote-091020133210-phpapp01 Ad revenue-2009-opening-keynote-091020133210-phpapp01 Presentation Transcript

    • Welcome to
    • Amar GoelFounder & Chairman
    • The 1st Channel is guaranteed inventory that is directly sold by a publisher’s direct sales force The 2nd Channel is non-guaranteed inventory sold through intermediaries
    • New Revenue Opportunity * ThinkEquity, 2009.
    • THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS
    • THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS Led  by  Greg  Stuart   30+  Sit  Down  Execu9ve  Interviews   Over  4  Months  to  Conduct  
    • Key Takeaway #1Revenue matters most
    • Key Takeaway #2Drivers for increased eCPM not clearly understood
    • Key Takeaway #3Lack of transparency and trust
    • IMPROVING THE 2ND CHANNEL: WHAT’S NEXT
    • #1A shift in how media is bought and sold
    • +Right Impression+Right User+Right Time+Right Buyer+Real-Time Solutions
    • #2Innovation
    • Circa 2005• Ad Servers• Ad Networks & Targeting Platforms• Inventory and Sales Management• Measurement & Analytics
    • • Ad Servers• Ad Networks & Targeting Platforms 2009• Inventory and Sales Management• Measurement & Analytics• Ad Revenue Optimizers• Data Exchanges & Platforms• Ad Exchanges• Media Buying Platforms• Dynamic Ad Creative Technologies
    • Media Buying Platforms Leveraing Intermediaries
    • #3Ad pricing recovery
    • Ad Pricing RecoveryAd  Price  Index  Image  (wai9ng  on  stand  alone  graphic)  
    • Navigating the 2nd Channel Ecosystem
    • Thank YouAmar.Goel@PubMatic.com Twitter.com/PubMatic