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  1. 1. Google CEO Eric Schmidt: “ Don’t fight the Internet.”
  2. 2. <ul><li>So where does the Internet “want” to go? </li></ul><ul><li>What would fighting it look like? </li></ul>
  3. 3. Example 1: Facebook
  4. 4. Facebook Fights the Internet ... <ul><ul><ul><ul><ul><li>The social graph wants to be portable, inter-operable, and meta. The web wants the social graph to be part of its infrastructure . </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>OpenSocial, the data portability movement, and aggregators like FriendFeed and Google Friend Connect threaten FB long term. </li></ul></ul></ul></ul></ul>
  5. 5. ... And Doesn’t. <ul><ul><ul><ul><ul><li>The individual user is the “natural” drill down. The web of content, ideas, and information wants to funnel through each user, and the “graph” of each user. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Facebook’s long term strategy will be to swallow the entire web into its walled garden, becoming the identity hub and de facto Platform for participation. But will it work? </li></ul></ul></ul></ul></ul><ul><ul><ul><li>CEO Zuckerberg paraphrase: every ten thousand years, media shifts … behold, the Beacon! </li></ul></ul></ul><ul><ul><ul><ul><li>It flopped, but we haven’t seen the end of user behavior acting as a “beacon” for all other users </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>But wait: in a sense, Google has this structural element right as well, e.g. iGoogle, Reader, Gmail. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Google is in the platform game too (Android). All Google needs is the graph, which is why it’s trying to make the graph a portable public resource. But is it too late? </li></ul></ul></ul></ul></ul>
  6. 6. Example 2: The Search
  7. 7. Purely Algorithmic, Closed Source Search Has Not Fought the Internet ... <ul><li>PageRank based on link structure, statistical analysis, and continual algorithmic refinement is still the best for most searches. </li></ul>
  8. 8. ... So Far ... <ul><ul><ul><ul><ul><li>Wikipedia works in practice, not theory. So theory has to change. Wikipedia shows that given the right tools, context, and incentives, users can create tremendous value for one another. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The advantages of “open” extend to all forms of information/knowledge creation and structuring, including search and analysis, broadly conceived. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Users are not “ Turing’d ” yet. Algorithms and people working symbiotically, set up for continual mutual reinforcement , are better than algorithms by themselves … </li></ul></ul></ul></ul></ul>
  9. 9. Users are Not Turing’d Yet! <ul><li>“… search will more likely become intelligent via the clever application of algorithms that harness and leverage the intelligence already extant on the Web—the millions and millions of daily transactions, utterances, behaviors, and links that form the Web’s foundation—the Database of Inentions. </li></ul><ul><li>-John Battelle, The Search, pg.17 </li></ul><ul><li>“ Searchstreams, I realized, are the DNA which will build the Memex from the flat soil of search as it's currently understood. Engines that leverage searchstreams will make link analysis-based search (ie, nearly all of commercial search today) look like something out of the pre-Cambrian era. </li></ul><ul><ul><li>-John Batelle, </li></ul></ul><ul><li>“ Th[e] impulse for participation has upended the economy and is steadily turning the sphere of social networking - smart mobs, hive minds, and collaborative action - into the main event. </li></ul><ul><ul><li>- Kevin Kelly, pg=3&topic=tech&topic_set = </li></ul></ul>
  10. 10. The Main Event : The Databanking Paradigm or The Memex or The New “ism”
  11. 11. What is databanking? <ul><li>As the locus of both consumer and enterprise computing moves to the data centers of the Cloud, the paradigm shifts and new possibilities emerge. The databank is the emerging paradigm. </li></ul><ul><ul><li>At their discretion and with granular control, users entrust their data [personal data, communications, social graph, searchstreams, viewstreams, clickstreams, attention data, purchase streams, lifestreams, even keystrokes] with the databank. </li></ul></ul><ul><ul><li>The databank then leverages this data to the user’s advantage along multiple (wiki-ized) dimensions: </li></ul></ul><ul><ul><ul><li>models user activity (“doings”) in real-time, guessing at intent and, through [ATP <--> WDP <--> K] processing offering immediate solutions and advice; </li></ul></ul></ul><ul><ul><ul><li>each user, through his or her “natural” search, browse, attention, auto-complete selection, explicit * annotation* and, eventually, conversational level interaction, contributes to the “intelligence” of the modeling; </li></ul></ul></ul><ul><ul><ul><li>AdSense 2.0 involves paying out users in proportion to value created for all other users and/or contribution to *performance* by all other users (i.e., purchase, clickthrough, impression, *pageviews*, etc.). </li></ul></ul></ul><ul><li>The databank is the arbiter between all bottom-up and top-down processing, the middleman between all supply and demand, the fusion of CRM and VRM, the connector, the privacy protector, a trusted advisor, and much more. </li></ul><ul><ul><li>All databanks = the Cloud = the *meta-firm* in the free market firm system = the Platform of Empowerment for prosumers and netizens alike. </li></ul></ul><ul><ul><li>Granular user control: “my databank ‘knows’ and ‘learns’ as much about me as I want it to and no more” </li></ul></ul><ul><ul><ul><li>But reciprocal transparency is the winning strategy; the more you give, the more you get </li></ul></ul></ul>
  12. 12. Databanking Changes Web Pages and Linking <ul><li>With the user at the “center,” surfing the web become inherently social; the URL recedes in significance as all content is micro-chunked and linked together at the level of semantics. </li></ul><ul><li>Visiting a URL or highlighting any portion of any content brings up a sphere of related content and discussion along the social graph [K = “knol”]. </li></ul><ul><li>Links want to be determined not just by publishers, but by readers/writers/surfers along the social graph, through both implicit and explicit activity. </li></ul><ul><li>All ideas and content want to be evaluated, analyzed, linked, and structured. </li></ul><ul><li>And the world wants to be tagged and go through “databanked discussion” as well. </li></ul>
  13. 13. Databanking Could Make “Keystrokes” Do a Second Thing <ul><li>Feed into the databank for </li></ul><ul><li>wiki-processing along social graph </li></ul>
  14. 14. For Enterprises Too? <ul><li>ATP | WDP | K </li></ul>
  15. 15. Databanking Leverages *Searchstreams* and *Clickstreams* <ul><li>“ knols” are produced automatically from </li></ul><ul><li>aggregate search/finding activity, user modeling, </li></ul><ul><li>and modeling of user *doings* </li></ul><ul><li>and we also create real-time, targeted </li></ul><ul><li>*conversations* around each “knol” </li></ul><ul><li>handles (h) are always handled by databank </li></ul><ul><ul><li>granular privacy controls </li></ul></ul><ul><li>contributors rewarded in proportion </li></ul><ul><li>to contribution, performance, value add </li></ul><ul><li>open up as much as possible for contributor </li></ul><ul><li>review and annotation </li></ul>sync my PC and laptop some(search/command): Knol - best answer, links, advice, action some(find/action):
  16. 16. <ul><li>reward, accredit, model and pay out the user (AdSense 2.0); </li></ul><ul><li>VRM, CRM, trust, social management; </li></ul><ul><li>provide tools for inventing new tools; platforms are markets; </li></ul><ul><li>the best of “open” merges with the best of “closed”; </li></ul><ul><li>live, real-time re-iterative search and discover; </li></ul><ul><li>users become *programmers* of a dynamic “webOS”; </li></ul><ul><li>Principles: transparency, open society (not its enemies), civil liberties, </li></ul><ul><li>separation of powers, checks and balances, liberal democracy; </li></ul><ul><li>and in here somewhere, a new “ism”? </li></ul>Rough Sketch some(search/command) knol some(find/action) knol some(doing) some(advise) Searchstream Clickstream Viewstream Purchase stream Activity stream Location stream “ Do” stream Auto-complete feedback Explicit activity Implicit activity Other (Sensorium) Open Web of Documents Personal Databank “ Knol” Wiki-Discussion Processing (WDP) Algorithmic Translation Processing (ATP) All Databanks = Cloud Social Graph Publisher/Advertiser/Enterprise APIs