PublishThis' 2013 SIIA Previews Presentation


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PublishThis® helps businesses better engage their customers through content. Brands, retailers, media companies, and trade associations of all sizes can leverage the Cloud-Based PublishThis® Content Platform to discover, curate, and distribute compelling content across any digital channel. Utilizing proprietary semantic search technology, PublishThis® enables businesses to engage customers, automate content marketing, improve competitive intelligence, and reduce digital publishing costs. PublishThis® was selected as “Previews Finalist” by the Software Internet Industry Association. This presentation is from that event.

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PublishThis' 2013 SIIA Previews Presentation

  1. 1. Amazing Content Discovery. Dead Simple Publishing. 2013 SIIA PREVIEWS
  2. 2. LEADING CLOUD PUBLISHING SOLUTION Brands/Agencies Media eCommerce/Lead Gen + Semantic Search Technology + Powering Content at Scale + SaaS Content Curation Platform Business Intelligence Trade Associations + Raised $5M to-date SMB/StartupsConfidential | Proprietary
  3. 3. 2013: THE YEAR AHEAD “The use of content to tell stories to engage and sell products will make a leap forward in the coming year. The prime driver is the evolution of new platforms that offer the merger of content management and curation. PublishThis is one of the innovators in the next-gen of content marketing.” - Allen Weiner, Research VPConfidential | Proprietary
  4. 4. PUBLISHING TECHNOLOGY CHALLENGES Today’s Customer Wants... (1) Variety of Content & Opinion (2) Timeliness (24/7/365) (3) Accessibility & Convenience (Any Device) Technology Not Integrating & Scaling Current Technology is People Intensive Tools and Tech are DisconnectedConfidential | Proprietary
  5. 5. CASE STUDY: SKIFT.COM Rafat Ali sells 1 PaidContent in ’08 (Old Blog Approach) Launches 2 in ’12 New B2B Travel Industry Site New Publishing & 3 Content Approach (Mix of technology and editors) The 4 Legs 4 of Content Original Curated Aggregated Licensed Nimble Publishing 5 Technology Mix Wordpress, PublishThis, NewsCred, Results: Dramatic & Cost- 6 Hootsuite, Google Analytics Effective Time to Market 1-editor, <90-days Deep Content & Topical CoverageConfidential | Proprietary
  6. 6. OLD WAY: ORIGINAL CONTENT ONLY Content Management System Centric Approach Content & Publishing Publisher Tools Channels MONITOR Manual Searches and RSS DISCOVER Browsing and Word of Mouth CREATE All Original Content PUBLISH Multiple Tools, Multiple Logins MEASURE Original Content OnlyConfidential | Proprietary
  7. 7. NEW WAY: CLOUD PUBLISHING EndToEnd Content Publishing Solution Turbo-Charges Existing Systems Content & Publishing Publisher Tools Channels MONITOR Social Trending & Filtering DISCOVER Semantic Search Publishing Four Legs of Content CURATE (Original, Curated, Aggregated, Licensed) Multiple Tools, PUBLISH Single Login MEASURE All Content TypesConfidential | Proprietary
  8. 8. DIFFERENTIATION: RELEVANCY Semantic Search Vertical Approach Content Items 100M Indexed/Month 20M Semantic Metadata 2.5M Smart Topics 300K SourcesConfidential | Proprietary
  9. 9. THE PUBLISH THIS PLATFORM Discover & Share Relevant ContentConfidential | Proprietary
  10. 10. THE PUBLISH THIS PLATFORM Curate & Mix ContentConfidential | Proprietary
  11. 11. THE PUBLISH THIS PLATFORM Publish & Post with EaseConfidential | Proprietary
  12. 12. THE PUBLISH THIS PLATFORM Monitor, Measure, MaximizeConfidential | Proprietary
  13. 13. PUBLISHTHIS IS A NEW WAY TO EXECUTE CONTENT AT SCALE Amazing Content Discovery Our next-generation semantic and social technology organizes the world’s content into customized streams based on interests and relevancies in real-time. Dead Simple Publishing We remove friction from the content creation and publishing process with sophisticated technology, tools, and systems. Fuel Your Audiences Passions With PublishThis be an authoritative publisher and drive deeper custom engagement through content and social in a matter of minutes.Confidential | Proprietary
  14. 14. Members & Attendees Strategic #SIIA New Customers 10%-Discount Investment Conversations Matt Kumin, Founder & CEO @publishthis