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Using LinkedIn<br />for your<br />Business or Utility<br />Pamela Broviak, PE<br />
What is LinkedIn?<br />“LinkedIn is an interconnected network of experienced professionals from around the world, represen...
What is LinkedIn?<br />Professional Network customized by you<br />
Why should you join LinkedIn?<br /><ul><li>Establish your professional identity
Meet other professionals in your industry
Hire and be hired
Learn stuff
Promote yourself, your company, your events</li></li></ul><li>Why should you join LinkedIn?<br />How can 55 million people...
How to Get Your Very Own LinkedIn Account<br />Fill out the form on LinkedIn’s Home Page at http://www.linkedin.com.<br />...
I’m in! Now What?<br />Fill out your profile<br /><ul><li>Name
Job Title
Location/Industry
Photo
Status
Employment
Education
Websites
Twitter
Profile URL
Summary</li></li></ul><li>Profile Enhancements<br /><ul><li>Summary
Applications
Slideshare
Blog
Events
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Using Linkedin For Your Business Or Utility

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The focus of this presentation is to introduce professionals in the water distribution and treatment industry to LinkedIn - an online professional networking site.

This presentation was developed for an Illinois AWWA Webinar given Jan. 27, 2010.

Published in: Technology, Business
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Transcript of "Using Linkedin For Your Business Or Utility"

  1. 1. Using LinkedIn<br />for your<br />Business or Utility<br />Pamela Broviak, PE<br />
  2. 2. What is LinkedIn?<br />“LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.”<br />
  3. 3. What is LinkedIn?<br />Professional Network customized by you<br />
  4. 4. Why should you join LinkedIn?<br /><ul><li>Establish your professional identity
  5. 5. Meet other professionals in your industry
  6. 6. Hire and be hired
  7. 7. Learn stuff
  8. 8. Promote yourself, your company, your events</li></li></ul><li>Why should you join LinkedIn?<br />How can 55 million people be wrong?<br />
  9. 9. How to Get Your Very Own LinkedIn Account<br />Fill out the form on LinkedIn’s Home Page at http://www.linkedin.com.<br />Click the Green “Join Now” Button.<br />
  10. 10. I’m in! Now What?<br />Fill out your profile<br /><ul><li>Name
  11. 11. Job Title
  12. 12. Location/Industry
  13. 13. Photo
  14. 14. Status
  15. 15. Employment
  16. 16. Education
  17. 17. Websites
  18. 18. Twitter
  19. 19. Profile URL
  20. 20. Summary</li></li></ul><li>Profile Enhancements<br /><ul><li>Summary
  21. 21. Applications
  22. 22. Slideshare
  23. 23. Blog
  24. 24. Events
  25. 25. Polls
  26. 26. Recommendations
  27. 27. Groups
  28. 28. Honors & Awards
  29. 29. Personal Information
  30. 30. Contact Settings</li></li></ul><li>Group Up!<br />Search for Groups – you can join up to 50<br /><ul><li>Group Suggestions:</li></ul>Illinois Section American Water Works<br /> Association<br /> American Water Works Association<br /> ILWARN<br />
  31. 31. Group Up!<br /><ul><li>News
  32. 32. Discussions
  33. 33. Jobs
  34. 34. Subgroups
  35. 35. Check out Members
  36. 36. Updates to your e-mail
  37. 37. Events</li></li></ul><li>Making Contact!<br />Invite people you know to connect<br />Used “Advanced” search to find colleagues near you<br />
  38. 38. Making Contact!<br />Hover over the name of someone you know and you are offered the choice to “Add to Network”<br />
  39. 39. Making Contact!<br />By visiting the person’s profile, you can find out more about their background and how you might already be connected<br />
  40. 40. CAUTION!<br />“seeking to connect to someone a user does not know or to use LinkedIn as a means of generating revenue through the sale of contacts or information to others is strictly prohibited and is in violation of this agreement.”<br />
  41. 41. What does this mean?<br />Don’t try to connect to people you don’t know<br />
  42. 42. Hire or Be Hired?<br />
  43. 43. Hire or Be Hired?<br />You can also post jobs for a fee<br />
  44. 44. Promote your Events?<br />
  45. 45. Establish yourself as an industry leader<br />By posting questions and providing answers to others questions<br />
  46. 46. Establish yourself as an industry leader<br /><ul><li>Also by participating in discussions
  47. 47. Developing an interesting profile with apps showing your blog and presentations
  48. 48. Posting industry news </li></li></ul><li>Promote Your Company<br />Establish a company or agency page <br /><ul><li>Employees
  49. 49. Stats
  50. 50. Company News</li></li></ul><li>Go Pro<br />
  51. 51. Tips<br /><ul><li>Add links to your LinkedIn Profile in your e-mail signature
  52. 52. Add a link to your LinkedIn Profile on your blog
  53. 53. Add a link to your LinkedIn Profile on your business card
  54. 54. Allow your profile to be publicand “full view”
  55. 55. Check profiles of those you want to hire or those you want to work for</li></li></ul><li>Contact Information:<br />Pam Broviak, PE<br />City of Geneva<br />630-232-1539<br />pbroviak@geneva.il.us<br />TRADITIONAL<br />Twitter: http://www.twitter.com/pbroviak<br />Second Life: Pam Renoir, CivilE Writer, Pam Ock<br />Skype: pam.renoir<br />Blog: http://www.publicworksgroup.com/blog<br />LinkedIn & other networks: Pam Broviak<br />Slides at: http://www.slideshare.net/publicworksgroup<br />NEW MEDIA<br />
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