Using Linkedin For Your Business Or Utility

Using LinkedIn
for your
Business or Utility
Pamela Broviak, PE

What is LinkedIn?
“LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.”

What is LinkedIn?
Professional Network customized by you

Why should you join LinkedIn?
Establish your professional identity
Meet other professionals in your industry
Hire and be hired
Learn stuff
Promote yourself, your company, your events

Why should you join LinkedIn?
How can 55 million people be wrong?

How to Get Your Very Own LinkedIn Account
Fill out the form on LinkedIn’s Home Page at http://www.linkedin.com.
Click the Green “Join Now” Button.

I’m in! Now What?
Fill out your profile
Name
Job Title
Location/Industry
Photo
Status
Employment
Education
Websites
Twitter
Profile URL
Summary

Profile Enhancements
Summary
Applications
Slideshare
Blog
Events
Polls
Recommendations
Groups
Honors & Awards
Personal Information
Contact Settings

Group Up!
Search for Groups – you can join up to 50
Group Suggestions:
Illinois Section American Water Works
Association
American Water Works Association
ILWARN

Group Up!
News
Discussions
Jobs
Subgroups
Check out Members
Updates to your e-mail
Events

Making Contact!
Invite people you know to connect
Used “Advanced” search to find colleagues near you

Making Contact!
Hover over the name of someone you know and you are offered the choice to “Add to Network”

Making Contact!
By visiting the person’s profile, you can find out more about their background and how you might already be connected

CAUTION!
“seeking to connect to someone a user does not know or to use LinkedIn as a means of generating revenue through the sale of contacts or information to others is strictly prohibited and is in violation of this agreement.”

What does this mean?
Don’t try to connect to people you don’t know

Hire or Be Hired?

Hire or Be Hired?
You can also post jobs for a fee

Promote your Events?

Establish yourself as an industry leader
By posting questions and providing answers to others questions

Establish yourself as an industry leader
Also by participating in discussions
Developing an interesting profile with apps showing your blog and presentations
Posting industry news

Promote Your Company
Establish a company or agency page
Employees
Stats
Company News

Go Pro

Tips
Add links to your LinkedIn Profile in your e-mail signature
Add a link to your LinkedIn Profile on your blog
Add a link to your LinkedIn Profile on your business card
Allow your profile to be publicand “full view”
Check profiles of those you want to hire or those you want to work for

Contact Information:
Pam Broviak, PE
City of Geneva
630-232-1539
pbroviak@geneva.il.us
TRADITIONAL
Twitter: http://www.twitter.com/pbroviak
Second Life: Pam Renoir, CivilE Writer, Pam Ock
Skype: pam.renoir
Blog: http://www.publicworksgroup.com/blog
LinkedIn & other networks: Pam Broviak
Slides at: http://www.slideshare.net/publicworksgroup
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Using Linkedin For Your Business Or Utility

by Pam Broviak

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