Social Media & Its Use in Transportation Projects

http://youtu.be/3SuNx0UrnEo

The rules are changing

Notparticipating is like hiding the puzzle pieces

Don’t letothers tellour story

Implementingsocial media on a transportation project

Microblogging Twitter At least 38 state DOTS are using Twitter

Illinois DOT

Tennessee DOTMultiple TwitterAccounts

http://www.twitpic.com/photos/CapeTownFreeway

Summary of Content on DOT Twitter Accounts•Accidents •Public Hearings/Docs•Congestion •Policies•Tips/Advice •Legislation•General Information •Program Information•Lane •Transpo AlternativesClosures/Changes •Research•Incidents •Networking•Publications •Q&A Sessions (Chats)•Emergencies

http://culvert-inspection.com/

http://www.flickr.com/photos/wsdot

“Plowing & Sanding Operations continue on mountain roadways. North end Sunrise Hwy remains closed, chains required elsewhere. Chains also required on Palomar Mtn, Montezuma Valley Rd, San Felipe. Complete rundown at http://sdcdpw.org/emergency”http://www.facebook.com/pages/SDCountyDPW http://www.facebook.com/IllinoisDepartmentofTransportation

Closure of 405 Freeway in LA

Chicago – Kansas City Expressway “a unifiedcorridor of commerce between two of the major commercial and tourism centers in the Midwest” —May 25 resolution in the General Assembly (per www.dailyherald.com)

Can social media be applied here?Promote the route as a destinationEncourage drivers along the route to engage with social media Allow for check-ins tied to promotions along the route Integrate gaming elements

Who is your audience& what are you trying to accomplish? Check your agency’s social media policy

Increase YourCommunication Skills Offline and Online!

Participate!

http://www.munigov.org http://www.govloop.comhttp://www.publicworksgroup.com

A new century is at hand, and a fastspreading technology promises to changesociety forever. It will let people live andwork wherever they please, and createdynamic new communities linked byelectronics, improve the lot of the poor, andreinvent government . . .” - An article about the telephone, 1898

Thank You! Questions? Pam Broviak, PE City of Geneva pbroviak@geneva.il.us Public Works Group pwg@publicworksgroup.comTwitter: http://www.twitter.com/pbroviakLinkedIn: http://www.linkedin.com/in/pbroviakSkype: Pam.BroviakSlides at: http://www.slideshare.net/publicworksgroup

Social Media & Its Use in Transportation Projects

by Pam Broviak on Sep 15, 2011

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Social Media & Its Use in Transportation Projects Presentation Transcript

http://www.publicworksgroup.com	400
http://govinthelab.com	4