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Social Media for Water Utilities Navigating the Crossroads of Social Media
 

Social Media for Water Utilities Navigating the Crossroads of Social Media

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Presentation showcasing several examples of the use of social media in the water industry. Also, guidance is offered on creating a communication plan.

Presentation showcasing several examples of the use of social media in the water industry. Also, guidance is offered on creating a communication plan.

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  • Networking sites
  • To understand Facebook as a potential social media tool, it’s important to know the who, where, how, when, and what about its users. As of the end of this September, there were almost 1.2 billion monthly active users. Approximately 80% of daily users are outside the US and Canada. 751 million people access Facebook with 7,000 mobile devices. And 23% are checking their account more than 5 times a day. As for what these people are all doing on Facebook, the most popular activity is uploading and sharing photos. Next is messaging friends on a one to one basis. Following that is commenting on a friend’s post or photo or video. Users are also posting comments about their daily activities and liking other posts.
  • microblogging
  • To understand Twitter as a potential social media tool, it’s important to know the who, where, how, when, and what about its users. There are over 288 million monthly active users. The fastest growing demographic is in the 55 to 64 year old range. 68% of users check Twitter from a mobile device. And on average over 400 million tweets are sent each day. As for what these people are all doing on Twitter, the most popular activity is posting about daily activities. Next is uploading and sharing photos. Following that is commenting on a friend’s post. Users are also messaging their friends on a one to one basis and sharing links to blogs or other articles.
  • Comprehensive: Networking, video, communication, photosharing, microbloggin
  • To understand Google + as a potential social media tool, it’s important to know the who, where, how, when, and what about its users. There are over 540 million active users. Over 67% of users are male. The +1 button is hit more than 5 billion times a day. As for what these people are all doing on Google+, the most popular activity is uploading and sharing photos. Next is commenting on a friend’s post. Following that is sharing links to blogs and posting comments about daily activities. Users are also messaging their friends on a one to one basis.
  • Video
  • To understand YouTube as a potential social media tool, it’s important to know the who, where, how, when, and what about its users. There are more than a million creators from over 30 countries. 25% of watch time is from a mobile device. And over 6 billion hours of video a month are watched on YouTube.
  • A few additional tools include LinkedIn – a professional network, flickr – a photosharing site, and Wordpress – a blogging platform.
  • Remember the keys to good communication

Social Media for Water Utilities Navigating the Crossroads of Social Media Social Media for Water Utilities Navigating the Crossroads of Social Media Presentation Transcript

  • Social Media for Water Utilities Navigating the Crossroads of Social Media
  • Social Media for Water Utilities
  • Social Media for Water Utilities
  • Social Media for Water Utilities
  • Agency / Company Page
  • Individual Timeline
  • Social Media for Water Utilities Facebook 1.19 billion monthly active users (September 30, 2013) Approx. 80% of daily active users are outside the U.S. & Canada. 751 Million access it with 7,000 different mobile devices 23% check their account more than 5X a day
  • Twitter
  • Social Media for Water Utilities Twitter 228 million monthly active users Fastest growing demographic is 55-64 year olds 68% of users access Twitter from mobile devices On average over 400 million tweets are sent each day
  • Google +
  • Social Media for Water Utilities Google + Over 540 million active users (October 2013) Over 67% of users are male The +1 button is hit more than 5 billion times a day
  • YouTube
  • Social Media for Water Utilities YouTube More than a million creators from over 30 countries 25% of watch time is from a mobile device Over 6 billion hours of video a month are watched on YouTube
  • Social Media for Water Utilities Professional Network with over 259 million users flickr Photosharing site with over 87 million users & 8 billion photos Blogging platform running 69 million sites in the world or 19% of all websites
  • Social Media for Water Utilities
  • Social Media for Water Utilities Twitter YouTube Website Faceboook Google+
  • Social Media for Water Utilities Keys to good communication
  • Social Media for Water Utilities • • • • • • • • • • Create a committee Review organization’s mission Determine messages Determine audience Choose the right tools/platforms Determine timing Explore examples from other agencies Develop & Summarize Plan Launch Review
  • Social Media for Water Utilities Thames Water Portland Water Bureau EPA AWWA/ISAWWA Small Water Supply World Water Day
  • Social Media for Water Utilities Message: Water Leaks Thames Water #tweetaleak Twitter program
  • Social Media for Water Utilities Message: Water Billing To find examples of how other agencies handle water billing issues on Facebook type the following into Google: site:facebook.com "water billing"
  • Social Media for Water Utilities Message: Construction Information Portland Water Bureau Water Blog http://www.portlandoregon.gov/water/39678
  • Social Media for Water Utilities Message: Public Education Thames Water YouTube Channel
  • Social Media for Water Utilities Message: Emergencies To find examples of how other agencies handle water emergencies on Twitter type your specific search phrase into Google like this: site:twitter.com “boil order"
  • Social Media for Water Utilities Message: Industry Information Minnesota AWWA Google+ Page
  • Social Media for Water Utilities Resource Sites are Great for Information! Illinois Section AWWA https://www.facebook.com/pages/ Illinois-Section-AWWA/82177840285
  • Social Media for Water Utilities Resource Sites are Great for Content! US EPA offers widgets for your website http://www.epa.gov/widgets/
  • Social Media for Water Utilities Resource Sites are Great for Content! Small Water Supply http://smallwatersupply.org also on Facebook/Twitter/YouTube
  • Social Media for Water Utilities Resource Sites are Great for Content! United Nations sponsors World Water Day each year http://www.unwater.org/
  • Social Media for Water Utilities Resource Sites are Great for Content! Call 811 sponsors Safe Digging Month http://www.call811.com/campaign-materials/safe-digging-month.aspx
  • Social Media for Water Utilities Pam Broviak, PE Public Works Group pwg@publicworksgroup.com Thank You! Questions? Website/blog: http://www.publicworksgroup.com/blog Twitter: http://www.twitter.com/pbroviak LinkedIn: http://www.linkedin.com/in/pbroviak Slides at: http://www.slideshare.net/publicworksgroup Social Media 101 Resources: http://www.pwmag.com/blogs/post.aspx?BlogId=theworks Communications Workbook Word Document: http://publicworksgroup.com/ebooks/SocialMediaWorkbookPWG.docx