Social Media 101

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Basic Introduction to Social Media presented at the Fox Valley Branch APWA Public Works Technology Seminar on June 10, 2010.

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  • Overview of seminar
  • Introductions
  • History of Online Tools – Web 1.0
  • Link out to Social Media Revolution Video on YouTube
  • As you get started you will find most of these sites ask for an email account when you register. So it is best to have one email that can be used to organize all of your online activities. A good email to use is a Gmail account. Next set up a customized home page using services like iGoogle or MyYahoo.
  • Finding where to sign up for gmail
  • Gmail sign up page
  • Example of an iGoogle Page
  • Then next step before venturing out is to set up your online profile. Choose a photo, a username, and a brief summary about yourself.
  • Find out if anyone has already taken the username you have chosen.
  • One of the safest sites to start off on is a photo sharing site called Flickr. Here you can browse many photos uploaded by people from all over the world. Some photos have permissions set that allow anyone to download and use the photo for their own projects. Photos can be set to be publicly viewed or only viewed by your friends.
  • Main Flickr Site
  • Here is a sample photo out of my construction photo set on Flickr.
  • Definition of Blog
  • Blog Statistics
  • Howare blogs used?
  • Everyday you can read the US DOT blog
  • By grabbing a feed and adding it to your iGoogle or MyYahoo page, you can keep up to date on all your favorite blogs!
  • If clicking the feed symbol does not automatically ask you to add it to your Google page, then copy the url on the feed page. Go to the bottom of your iGoogle page and click “Add news, games, and more to this page”
  • This page will then pop up – click the “Add feed or gadget” link. A window will pop up where you can input the url you just copied from the feed page.
  • This page will then pop up – click the “Add feed or gadget” link. A window will pop up where you can input the url you just copied from the feed page.
  • Definition of Microblogging. Some stats: Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population. This group is followed by the generation just behind them - people 20-years-old or under are 20.2% of the blogging landscape. This group is closely followed by 36-to-50 year-olds (19.4%), while bloggers who are 51-years-old and older only account for 7.1%.
  • Typical Twitter page. You can get more information from the main Twitter page – they have a Twitter 101 guide.
  • Info about Social Networking
  • Most popular social network for business is Linkedin. Current members number 60 million.
  • Most popular social network in general is Facebook with 400 million users.
  • Example of a social network for land surveyors
  • Example of a social network for public works
  • Slideshare is a site that combines social media and presentations
  • Here is a screen shot of the main site
  • Skype is a popular voice over ip service you can use for free.
  • Skype is a popular voice over ip service you can use for free.
  • While knowing about the tools is helpful, it is more important to understand what is happening because of them.
  • Influence has shifted
  • Develop a social media policy
  • Quote about technology change
  • Other resources for people just getting started
  • Social Media 101

    1. 1. Social Media 101<br />An Introduction to the Tools<br />
    2. 2. Technology Seminar Overview<br />
    3. 3. Introductions<br />
    4. 4. History of Online Tools<br />Web 1.0?<br />
    5. 5. Social Media Revolution<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
    6. 6. You are not prepared . . .<br />I don't have <br />the time<br />Can't afford<br />the cost<br />My information <br />is private<br />I can't control<br />what people <br />might say<br />I don't<br /> know how<br />
    7. 7. Getting Started<br />Create an email account — examples: Gmail, Yahoo<br />Set up an iGoogle or MyYahoo Page<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11. Your Profile<br />Licensed civil engineer working for a municipality in Illinois. Interested in using social media & virtual worlds to enhance engineering/public works/government services<br />pbroviak<br />
    12. 12.
    13. 13. Photosharing<br />http://www.flickr.com<br />
    14. 14.
    15. 15.
    16. 16. Blog<br />= Web + Log<br />a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer<br />Source: Merriam-Webster Online<br />
    17. 17. Summary of Blog Stats<br />More than 133,000,000 blogs have been indexed by Technorati since 2002<br />77% of Internet users read blogs according to Universal McCann<br />Of those who blog<br />56% say that their blog has helped their company establish a positioning as a thought leader within the industry.<br />58% say that they are better-known in their industry because of their blog<br />
    18. 18. Blogs, what are they good for?<br />Read<br />Write<br />Follow<br />
    19. 19.
    20. 20. Add the blog feed to your page by clicking the RSS feed symbol<br />
    21. 21. Copy the url from the feed page<br />Scroll to bottom of iGoogle page, click “Add. . .”<br />
    22. 22. Click the <br />“Add feed or gadget” link and<br />Paste in the url you just copied<br />
    23. 23. Click the <br />“Add feed or gadget” link and<br />Paste in the url you just copied<br />
    24. 24. Microblogging<br />a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user..<br />
    25. 25.
    26. 26. Social Networking<br />4 out of 5 Internet users visited a social networking site in December 2009.<br />accounts for 11 percent of all time spent online in the U.S.<br />The 2009 U.S. Digital Year in Review, A Recap of the Year in Digital Marketing, February 2010<br />
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31. Slideshare<br />
    32. 32.
    33. 33. Skype<br />
    34. 34. A Few Quick Tips<br />
    35. 35. Social media is facilitating a cultural shift<br /><ul><li>Everyone matters
    36. 36. All of us are smarter than one of us
    37. 37. Democratization of information/knowledge
    38. 38. Transparency</li></li></ul><li>Prepare for the rise of the influencers<br />today anyone can wield influence far<br />beyond their immediate social group – Universal McCann, Next Thing Now, Sept. 2008<br /><ul><li>Things have changed forever
    39. 39. Everybody is an influencer
    40. 40. Anyone can influence anyone
    41. 41. Friendship is no longer local or face to face</li></li></ul><li>Develop a Social Media Policy for Your Company/Agency<br />Links to policy examples:<br /><ul><li>“Good Reading and Resources” section of http://munigov.org
    42. 42. Social Media Governance: http://socialmediagovernance.com/policies.php</li></li></ul><li>“A new century is at hand, and a fastspreading technology promises to change society forever. It will let people live and work wherever they please, and create dynamic new communities linked by electronics, improve the lot of the poor,<br />and reinvent government...”<br />-an article about the telephone, 1898<br />
    43. 43. Resources:<br />For learning:<br />For local govt:<br />http://www.munigov.org<br />http://www.govloop.com<br />For the latest social media news:<br />http://www.mashable.com<br />http://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF<br />

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