Social Media 101

Social Media 101
An Introduction to the Tools

Technology Seminar Overview

Introductions

History of Online Tools
Web 1.0?

Social Media Revolution
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

You are not prepared . . .
I don't have
the time
Can't afford
the cost
My information
is private
I can't control
what people
might say
I don't
know how

Getting Started
Create an email account — examples: Gmail, Yahoo
Set up an iGoogle or MyYahoo Page

Your Profile
Licensed civil engineer working for a municipality in Illinois. Interested in using social media & virtual worlds to enhance engineering/public works/government services
pbroviak

Photosharing
http://www.flickr.com

Blog
= Web + Log
a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer
Source: Merriam-Webster Online

Summary of Blog Stats
More than 133,000,000 blogs have been indexed by Technorati since 2002
77% of Internet users read blogs according to Universal McCann
Of those who blog
56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
58% say that they are better-known in their industry because of their blog

Blogs, what are they good for?
Read
Write
Follow

Add the blog feed to your page by clicking the RSS feed symbol

Copy the url from the feed page
Scroll to bottom of iGoogle page, click “Add. . .”

Click the
“Add feed or gadget” link and
Paste in the url you just copied

Microblogging
a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user..

Social Networking
4 out of 5 Internet users visited a social networking site in December 2009.
accounts for 11 percent of all time spent online in the U.S.
The 2009 U.S. Digital Year in Review, A Recap of the Year in Digital Marketing, February 2010

Slideshare

A Few Quick Tips

Social media is facilitating a cultural shift
Everyone matters
All of us are smarter than one of us
Democratization of information/knowledge
Transparency

Prepare for the rise of the influencers
today anyone can wield influence far
beyond their immediate social group – Universal McCann, Next Thing Now, Sept. 2008
Things have changed forever
Everybody is an influencer
Anyone can influence anyone
Friendship is no longer local or face to face

Develop a Social Media Policy for Your Company/Agency
Links to policy examples:
“Good Reading and Resources” section of http://munigov.org
Social Media Governance: http://socialmediagovernance.com/policies.php

“A new century is at hand, and a fastspreading technology promises to change society forever. It will let people live and work wherever they please, and create dynamic new communities linked by electronics, improve the lot of the poor,
and reinvent government...”
-an article about the telephone, 1898

Resources:
For learning:
For local govt:
http://www.munigov.org
http://www.govloop.com
For the latest social media news:
http://www.mashable.com
http://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF

Social Media 101

by Pam Broviak

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