Social Networking Do’s and Dont's: An Overview for Students, Colleges, and Employers

Pam BroviakGenealogistrrBloggerrrMotherrrPublic ServantrrCivil EngineerrrMotherrrWiferrSisterrrGenealogistrrSocial Media UserrrWriterrrBloggerrrWiferrWriterrrCivil EngineerrrSisterrrPublic Servantrr

Don't fear social networkingI don't have the timeCan't affordthe costMy information is privateI can't controlwhat people might sayI don't know how

Do remember social networking is: Fun ValuableEducationalLife changingNot going away

Do realize you already know how to network sociallyIt's all about communication andrespect

Do keep these basic rules in mind as you interact onlineShareContributeMake friendsBe niceBe patientBe carefulBe helpfulBe encouraging

Do be aware of and obey copyright lawsLook for terms of use and licenseshttp://www.creativecommons.org

Do create an online profileLicensed civil engineer working for a municipality in Illinois. Interested in social media and its use in engineering/public works/government.pbroviak

Don’t share inappropriate personal informationPersonal phone number on a public siteExcessive “Party” photosPrivate opinions that get you into trouble

Personal phone number on a public site

Excessive “Party” photos

Private opinions that get you into trouble

Do keep in mind your audiencePersonalProfessionalMixed

Personal

Professional

Mixed

Do learn the basic online tools used for social networking

Do understand online social networking is facilitating a cultural shiftEveryone mattersAll of us are smarter than one of usDemocratization of information/knowledgeTransparency

Everyone matters

All of us are smarter than one of us

Democratization of information/knowledge

Transparency

Do prepare for the rise of the influencerstoday anyone can wield influence farbeyond their immediate social group – Universal McCann, Next Thing Now, Sept. 2008Things have changed foreverEverybody is an influencerAnyone can influence anyoneFriendship is no longer local or face to face

Things have changed forever

Everybody is an influencer

Anyone can influence anyone

Friendship is no longer local or face to face

Do create a social media policyKeep it simpleBuild on what you already haveMake it fit your organizationGet approval by legal dept.

Keep it simple

Build on what you already have

Make it fit your organization

Get approval by legal dept.

Do prepare for generational expectationsRyan Tracy thought he'd entered the Dark Ages when he graduated college and arrived in the working world. By MARTHA IRVINE (AP) – Jul 12, 2009

Ryan Tracy thought he'd entered the Dark Ages when he graduated college and arrived in the working world. By MARTHA IRVINE (AP) – Jul 12, 2009

Do understand work and personal lives overlap online

Do teach your employees how to use social networking“One also has to get over the condescension about how easily people will misuse the technology and take an appropriate level of responsibility for helping them.” - Dannielle Blumenthal, GovLoop

Do define your agency before someone else does“It’s not true if it’s not on Facebook” – by Ron Shulkin on July 24, 2009, Chicago Social Networking Examiner

Do create a meaningful dialogue with the public“Particularly in government … it is nothing less than an obligation on our part to embrace every possible means to serve the public better, faster, and cheaper than anyone has ever thought possible.” - Dannielle Blumenthal, GovLoop

Do join the conversationhttp://www.govloop.com

Don’t think social networking is going awayWorldwide unique visitors (June, 2009). Source: comScore 1. Google Sites: 844 million 2. Microsoft Sites: 691 million 3. Yahoo! Sites: 581 million 4. Facebook: 340 million 5. Wikimedia Foundation sites: 303 million 6. AOL: 280 million 7. eBay: 233 million 8. CBS Interactive: 186 million 9. Amazon: 183 million 10. Ask Network: 174 millionTechCrunch “Facebook Is Now the Fourth Largest Site In The World”-Erick Schonfeld on August 4, 2009 250 million active registered users

Do check out these resources:For learning:For local govt:http://www.munigov.orghttp://www.localgovwiki.orgFor the latest:http://www.mashable.comhttp://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF

Do say Thank You!!& askQuestionsThis presentation will be uploaded to the following account:http://www.slideshare.net/publicworksgroup