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Speech Writing - How to Write a Persuasive Speech Quickly
 

Speech Writing - How to Write a Persuasive Speech Quickly

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http://www.CommunicationSkillsTips.com ...

http://www.CommunicationSkillsTips.com
Learn how to write powerful speeches and deliver persuasive presentations with this short ebook from CommunicationSkillsTips.com

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  • @ah_livia Thank you very much! I personally prefer to give away lots of free ebooks - I've got about 5 more that I'll upload slowly over the next couple of months in order to avoid overwhelming my list of Slideshare followers! I wrote about 10 free ebooks before I wrote one that is for sale (it'll be released sometime in the coming year). Thank you for your support. Do you have a website where I could check out some of your work too?
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  • Akash,

    This is a great reference piece that will surely help many people.
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  • For me your ebook taught me/ confirmed a hypothesis I’ve been mulling over. I think some authors cock their creative guns too quick by wanting people to “buy” their first ebook. But your approach of “giving away” a mini ebook first demonstrates to the audience that you are also a strong writer. And thus the readers build confidence in your professional perspective. Good job, I likey! :)
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    Speech Writing - How to Write a Persuasive Speech Quickly Speech Writing - How to Write a Persuasive Speech Quickly Document Transcript

    • HOW to create POWERFULPRESENTATIONS Simple, Easy, Quick 10 Step System for Creating Great Presentations and Speeches Even when you don’t have much time! Akash Kariawww.CommunicationSkillsTips.com 1|Page
    • The Promise:In this short e-book, you will discover a step-by-stepproven plan which teaches you how to create powerfulpresentations and speeches – even when you’re running outof time!When you follow this 10 step system, you will be able toeasily and quickly create presentations which engage,motivate and inspire your audience.If you find this e-book useful, then please share this e-bookto your friends and colleagues because I’d appreciate it. Akash. P. Karia www.CommunicationSkillsTips.com 2|Page
    • Step 1:What’s Your Purpose?Before you begin writing a single word of yourspeech or start designing your Powerpointslides, you must identify the purpose of yourpresentation. Knowing the objective of yourpresentation will help you decide which pointsto include in your presentation and which onesto toss out. As a result you will be able todeliver a focused presentation that drives homeyour key message.To help you identify the purpose of yourpresentation, ask yourself: 3|Page
    • “What do I want my audience membersto do, think and feel after the end myyour presentation?”“What information does the audienceexpect me to cover?”Identifying the purpose of your presentationmay sound like a very basic step, but it iscrucial to the success of your presentation. Forexample, I once attended a recruitment talk byan organization that I was hoping to work for.The presenter believed that her purpose was togive us (her audience) as much informationabout the company as possible. Therefore, shespent the better part of an hour talking aboutcompanys timeline, starting with when it wasfounded and detailing all the events that hadallowed the firm to become one of the largest inAsia. The audiences purpose for attending thetalk was to find out what sort of benefits theycould get from working with one of best firmsin Asia. Unfortunately, the presentation was acomplete failure because the presenteridentified the wrong purpose. 4|Page
    • The lesson here is simple yet powerful: Makesure you identify the correct purpose of yourpresentation. 5|Page
    • Step 2: Who’s Your Audience?Presentations are not about the speaker. Theyare about the audience. Presentations andspeeches should be about the value that thespeaker can add to the audience members lives.Therefore, you should spend some timeresearching who your audience is and how youcan add value to their lives.It is best to know who your audience membersare early on because this information will helpyou decide which examples will be mostrelevant, how much time you should spendaddressing each point and what objections and 6|Page
    • questions you need to address in order topersuade your audience.If you already personally know most of thepeople who will be attending your presentation,then this step will most likely take only acouple of minutes. However, if you are invitedto speak at a large conference, then this stepmay take a lot longer because you may need tosend out a pre-event questionnaire to find outmore information about your audiencemembers. Below are a couple of questions thatwill help you find out more gather importantinformation about your audience:Who will be in your audience?(Age/Occupation/Gender/Education Level)How many people will be attending yourpresentation?What are they expecting from you?How much knowledge do they have of the topicyou are talking about? 7|Page
    • If you are trying to persuade them, what are thepossible objections you will face?If you are trying to inform them, whatdifficulties will they have in understanding?Can you interview any audience members inorder to include their stories and experiencesin your presentation? 8|Page
    • Step 3:Write Your CoreMessage in less than 20 words Once you have identified your purpose and gathered some information about your audience members, you need to create your Core Message. Your Core Message is the most essential concept/idea in your speech. Which one concept/idea do you want your listeners to understand and remember? Or, alternatively, what one single action do you want your listeners to take after they have heard your speech? 9|Page
    • To help you identify the core message of yourspeech, answer these questions:If your audience was to forget everythingelse that you said, what is the one singlething that you would want them toremember?If you are delivering an informativepresentation, then what one piece ofinformation do you want your audience toremember?If you are delivering a persuasive presentation,then what one point are you trying to prove?If you are delivering an inspirational/motivational speech, what action do you wantyour audience members to take at the end?You should be able to write out this coremessage on a piece of paper in less than 20words. If it takes you longer than 20 words toexplain your Core Message, then it is not clearenough. 10 | P a g e
    • Step 4:Identify Your Key PointsAfter you have written down your CoreMessage, write down several key points thatyou can use to support your Core Message.For example: if you are pitching anew business to a group of venture-capitalists,then your key points might be:(1) Theres a lot of demand for this productand(2) Theres very little competition 11 | P a g e
    • Also, arrange your key points into a logicalsequence so that each point naturally leads tothe next one. 12 | P a g e
    • Step 5:Anchor Your Key PointsAfter deciding on your key points, you need to“tie them down” with an anchor? An anchor isa tool which will hook the Point into thelistener’s memory. There are three anchors thatyou can use. You don’t need to use all three, butmake sure that you use at least one for each keypoint:Anecdote – Tell a story that illustrates yourmain point. A well-told story acts like amemorable testimonial. Learn more aboutthe power of stories in this post (click here) 13 | P a g e
    • Activity – If you can create some sort of quickgame/role-playing activity that will solidifyyour point, then be sure to include it. Justmake sure that the purpose of the activity isclear to everyone.Analogy – Here’s an example of an analogyfrom the book The Mars and Venus Diet andExercise Solution by John Gray:“Think of your body as an old-fashioned steamengine. You need to feed the fire with coal.When there is no coal available, the stokerslows down so that all the available fuel is notconsumed. Likewise, your metabolism slowsdown for the rest of the day when you don’teat breakfast.” – John Gray 14 | P a g e
    • Step 6:Create an AttentionGrabbing Opening The beginning of a presentation is one of the most important parts of the presentation due to the primacy effect. If you do not get the attention of your audience members within the first 30 seconds of your opening, they will mentally tune out your presentation. Therefore, you should take your time to craft a powerful opening: Do Not Begin with "Hello, Id like to talk about..." This is a boring line that makes you seem like a dull presenter. Instead, dive right into your presentation. 15 | P a g e
    • Do Not Begin with a "Ladies andGentlemen, good morning. Thank youfor having me..." Do not spend a the mostimportant part of your presentation on trivialformalities. A simple "Good morning" and asmile is great, then dive straight into yourspeech.Begin with a Story: Stories are an effectiveway to start because they are inherentlyinteresting. For example, Barack Obama beganhis speech at the 2004 Democratic NationalConvention with his personal story: "Lets faceit. My presence on this stage is pretty unlikely.My father was a foreign student..."Begin with a ShockingStatement/Statistic: If you can surprisepeople with a shocking statistic or a statementthat goes against conventional wisdom, thenthis will surprise your audience members andincrease alertness. 16 | P a g e
    • Begin with a Question: Questions are a verypowerful way to begin because questions getpeople thinking.Since the beginning of your presentation is oneof the most important parts of thepresentations, I recommend that you writeyour opening. This way, you can edit theopening until you have it perfect.Which of the four proven openings will you use? 17 | P a g e
    • Step 7:Craft a Powerful Call to Action Powerful presenters take their time in creating powerful endings. Instead of ending with, "Thank you for having me" or the horrible "And thats the end of my presentation", you should use your conclusion to re-emphasize your most important points. They then end with a powerful call to action, letting the audience what next step they should take. When creating your conclusion, think about what you what your audience to do as a result of your presentation. Whats your powerful call to action? Whats the next thing that you want 18 | P a g e
    • your audience to do as a result of listening toyour speech/presentation?The ending of your presentation is youropportunity to leave a lasting impact, so Isuggest that you write out the closing of yourspeech. This way, you can edit the ending untilyou have its perfect. 19 | P a g e
    • Step 8:Rehearse Your Presentation After youve written out the opening and closing of your speech, its time to rehearse your speech. Wait, what? What happened to the middle of the speech and all the key points? Why havent we written those out yet? I recommend that you verbally go through your speech once so that you can get a feel of how the speech fits together. Since youve written out the opening and closing of your speech, you 20 | P a g e
    • should have no problem with those two parts.However, when you get to Key Point #1, youmay find yourself struggling. Dont worry, keeptalking and link Key Point #1 to Anchor #1.Then transition to Key Point #2 and explainAnchor #2. Do the best you can and dontworry about how you sound. However, as youad lib your way through the key points and theanchors, the best part is that you will find newideas occurring to you. Write those new ideasdown as they come to you.I also recommend that you video-tape this ad-lib session because you can use the recording tocreate a first draft of your speech in Step 9. 21 | P a g e
    • Step 9: Now…EditAt this point you may be wondering, "Is itnecessary to write out my speech/presentationword for word?" My recommendation is that ifthe presentation is an important one and is lessthan 15 minutes long, then you can script yourfull speech. Use the recording from theprevious step to help you. The advantage ofwriting your speech out is that you can edit thecontent until it all flows smoothly. However, donot try and memorize your script word forword because this can lead to you sounding likea robot. On the day of the presentation, dontworry about sticking to the script...youll knowyour material well enough deliver it fluentlyenough without having to stick to the script. 22 | P a g e
    • If you are scheduled to deliver a 1 hourpresentation, then it may not be a good idea totry and script the whole thing. Instead, writea couple of bullet points for each Key Pointand related Anchor and think carefully aboutthe transitions between different points. Ad libeach Key Point and Anchor until youre prettygood at fluently explaining each of the keypoints and associated anchors. 23 | P a g e
    • Step 10:Practice, GetFeedback & ImproveThe final step is to practice your presentationin-front of a live audience. Gather a couple offriends and colleagues at your house and tryand go through your presentation as you wouldon the actual day. At the end of yourpresentation, ask them for their feedback("What can I do to improve this presentation?").Push them until they give you actual points forimprovement, and then go back and smoothout your presentation. 24 | P a g e
    • Wrap-Up: 10 Step System For Creating Powerful PresentationsTo wrap it all up, here’s your simple 10 step system forcreating powerful presentations, even when you’re runningout of time!1. What’s your Purpose?2. Who’s your Audience?3. Write your Core Message in less than 20 words4. Identify your Key Points5. Anchor your Key Points6. Create an Attention-Grabbing Opening 25 | P a g e
    • 7. Craft a Powerful Call to Action8. Rehearse your presentation9. Now…Edit10. Practice, Get Feedback & Improve PERMISSION IS GRANTED TO REPRODUCE THIS E-Book in whole or in part. Feel free to email this e-book to your friends and colleagues, share it on your Facebook and Twitter pages and to post it on your blog/website. While you certainly don’t have to, I would appreciate it if you could link back to my website: www.CommunicationSkillsTips.com 26 | P a g e
    • Let’sConnectwww.CommunicationSkillsTips.comhttp://www.slideshare.net/publicspeakingcoachasiahttps://twitter.com/Speaking_Coach 27 | P a g e
    • http://pinterest.com/akashspeaker/www.facebook.com/PublicSpeakingCoach 28 | P a g e