Social Media Marketing Plan Template

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http://www.publicremix.com This is a template used for the Social Marketing Tactics Workshop at USD by CJ Lucke.


http://www.sandiego.edu/success/

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Social Media Marketing Plan Template

  1. 1. Social Media Marketing Tactics: Using Your Network to Cast the Profit Net Template: Mini-Marketing Plan (for Real Estate Client) Business Objective: ·Generate new clients ·Keep existing clients Audience: Internet users interested in purchasing or selling a home in the San Diego area in the next five years Strategy: • Use social media outlets to drive traffic to web site • Raise public interest in San Diego as a place to live • Create customer base for future sales • Become trusted source for information about San Diego in general and real estate market in particular Outreach Tactics: • Create Twitter account and send out daily content about local businesses, school and community events, fun stuff and occasionally - homes for sale • Create Facebook page and tie in Twitter updates • Create weekly caption contest to increase number of Facebook Fans • Create weekly content on a blog that automatically populates the Facebook page, Twitter account • Create web page and give away free local guide in exchange for emails. Use this information to send initial email offers • Partner with other San Diego businesses to generate leads and promote event through Facebook, Twitter, Public Calendars, Meet-up groups, Flickr Deadline for Implementation: December 2010 – Set up accounts and begin creating daily content March 2010 – Create first event with business partners and promote it with social media Analytics: • Number of web hits • Number of emails collected on website • Number of Facebook Fans • Number of Twitter followers • Number of people that attend special events • Number of referrals from social media friends • Number of relationships created • Number of homes bought/sold USD Small Business Workshop Series CJ Lucke December 2009

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