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PR industry in Poland

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Short overview of Public Relations industry in Poland

Short overview of Public Relations industry in Poland

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    PR industry in Poland PR industry in Poland Presentation Transcript

    • PR and social media industry in Polandsobota, 3 września 2011
    • Industry Associations Polish Association The Association of Public Relations of Public Relations Firmssobota, 3 września 2011
    • PR firms market structure 1 Members of international networks 2 Agencies of Polish ownership structure 3 Micro-agenciessobota, 3 września 2011
    • Geographical market share Warsaw, the capital city and the biggest PR industry market in Poland Wroclaw is the second biggest market for public relations in Polandsobota, 3 września 2011
    • The Biggest PR Firms in Poland The Annual Report on the income of Polish PR firms The report is annually published by the biggest Polish magazine on media and PR industry – „Press”. The chart presents findings of the latest report – published in November 2010: the agencies that had the highest income in 2009 (in Polish zloty, 1 USD = 2,80 PLN)sobota, 3 września 2011
    • The engines of Polish PR industry Public investments and the funds of European Union were among the most important factors that helped Polish PR industry to thrive through an economic downturn. Combined revenue of 36 ranked PR firms was estimated for 175,8 milions of Polish zlotyssobota, 3 września 2011
    • Employment in Polish PR firms full-time part-time total employed Employees employees in 2010sobota, 3 września 2011
    • Main events of PR industry Wroclaw, 14-15 April 2011 Congress of Public Relations Professionals The most important encounter of Polish PR professionals and the biggest industry conference. Apart from various dicussions and debates (both academic and those practic – related), itʼs the best opportuninty for PR firms to summarize achievements of the past year. Whatʼs more, this prestigious event is the best possible opportunity for networking.sobota, 3 września 2011
    • Trends of 2010/2011 Facebook and integrated communication There are few important PR trends that emerged in Poland a little later in comparison with US. First and foremost – itʼs the Facebook boom. Many PR agencies have created social media divisions and started to offer Facebook- related services. Thus PR firms have become more interactive. Facebook and social media are now integral part of communication strategies. However, social media are still rather novelty and thatʼs why the biggest budget share is dedicated to traditional media campaigns.sobota, 3 września 2011
    • Social media in Poland Polish social media and web landscape More than 50% of Poles are internet users 37% of Poles creates their own content on the Internet The most popular site in Polish internet is Google.pl. It is used by 88% Polish internet userssobota, 3 września 2011
    • Social media in Poland Polish inventions Until recently instead of embracing social media services created abroad, Poles have made their own versions of such. The most successful is nk.pl (former Nasza-klasa.pl) which was inspired by Cassmates.com. After forceful expansion of Facebook in Poland, nk.pl has changed a little their profile and has introduced features well known from Facebook, such as news feed, notifications and social games. However Facebook is gradually gaining more and more users in Poland, nk.pl is still the largest social network in the country estimated for about 12,3 millions of users.sobota, 3 września 2011
    • Social media in Poland foreign prototype polish equivalentsobota, 3 września 2011
    • Social media in Poland - differences More personal relations on Facebook - Poles donʼt regard it as a tool for career-related networking In social media marketing the quantity is the king - marketers just have started to see quality and as a success indicator Less special deals and coupons for Facebook fans or followers Poles donʼt use geo-location services for a large scale (and companies are afraid to risk) More professional relations between brand and customer (not very familiar), but less developped customer servicesobota, 3 września 2011
    • Social media in Poland - we are in! Polish social media environment keeps up to date with all the global novelties and innovations. Whatʼs more - Poles are eager to participate in social media global initiatives. The best example is the Social Media Day Poland - Polish celebrations of Social Media Day pronounced by Mashable.com Every year the 30 June is celebrated in Wroclaw by the conference on social media and the revolution they have introduced. This year it was one of the biggest social media conferences in Poland in which participated the best Polish bloggers and editors in chief of the most prominent Polish newspapers and magazines.sobota, 3 września 2011