Speaking about autonomous capabilities which will fuel a new wave of business model innovation. In the end I use the automotive industry and self driving cars as an illustration.

1. Peter Tyreholt
Advisory Services, Cybercom
I love business models and
how new technology enables
radical change of industries
Autonomous – the next enabler
for business model disruption

2. Our journey today
 Historic of disruption through connectivity
 What is a business model and what will
autonomous capability do to it?
 A stretch example looking at one industry

3. An autonomous system or machine
can independently change its behavior
in response to unanticipated events
to perform its intended service.

4. Disruption of business models through connectivity
Places
People
Things
Activities
?
?
~1994 ~2006 ~2013 ~2020?

5. If disruption is not just technical innovation,
but business model innovation!
What is a business model?

6. The Business Model Canvas
Key Partnerships Key Activities Value Propositions
Key Resources
Cost Structure Revenue Streams
Customer Relationships
Channels
Customer Segments
www.businessmodelgeneration.com

7. Autonomous impact on business models
Key Partnerships Key Activities Value Propositions
Key Resources
Cost Structure Revenue Streams
Customer Relationships
Channels
Customer Segments
www.businessmodelgeneration.com
Innovation in
value
Personal sale
& support
assistant
More as a
service
The buyer
and user will
change
New
competences
Less labor
cost
Apps, Machines
& systems
Less effort &
time by the
customer
Higher cost
Increased
R&D cost
with SW
focus
New
technology
partnerships
Some
partners are
not needed
anymore
Quality
24/7/365
operation
Instant
delivery
From self-
serve to
Assistant

8. Automotive industry
Autonomous driving
Human driving
Owning Sharing
Today Shared
economy
Owned
autonomy
Shared
autonomy
Personal mobility

9. Shared autonomy – what happens to the traditional OEM’s?
Key Partnerships Key Activities Value Propositions
Key Resources
Cost Structure Revenue Streams
Customer Relationships
Channels
Customer Segments
www.businessmodelgeneration.com
From mass
market to large
fleets for
personal
mobility
From dealers
to large b2b
sales
Autonomous
vehicles
Large deals.
One of or as a
service
From dealer
network &
Brand to
Frame
agreements
Technology
partner
Google or
Apple?
From
indirect/direct
to no
relationship
with the user
Much smaller
market
Uptime
Proactive
service
R&D
investment
Professional
Quality

10. Final remarks
 Autonomous capability is coming everywhere
 Continuously work with the business model
together with product and technology innovation
 Look for opportunities in time spent
(unnecessary) by the customers

11. ptyreholt
https://se.linkedin.com/in/petertyreholt
Thank You!