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Keeping pace with online publishing challenges
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Keeping pace with online publishing challenges

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Presentation given by Randy Petway at December 2007 "Publishing Technology Trends" seminar

Presentation given by Randy Petway at December 2007 "Publishing Technology Trends" seminar

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Transcript

  • 1. Randy Petway VP, Publishing Technology
    • Keeping pace with online publishing challenges:
    • why and how?
  • 2. User Expectations Technology Shifts Rate of Change Revenue? The Challenges
  • 3. Continuously Evolving User Expectations
  • 4. Continuously Evolving User Expectations MySpace.com Facebook.com User Age
  • 5. Continuously Evolving User Expectations Page View Comparison
  • 6. Technology Shifts Web Technology Adoption Predictions
  • 7. Rate Of Change Facebook Applications Active Users added during the last 4 months (last 7 days in green)
  • 8. Delivering Content - The Past
  • 9. Delivering Content - The Present
  • 10. Delivering Content - The Future
  • 11. A Platform Approach Publishing Technology
  • 12. Platform - Publisher Features User management Content management Access management Reports Infomediary integration ADMINISTRATION ECOMMERCE MARKETING
    • SEO
    • User feedback
    • Sponsored webinars
    • Advertisements
    • Virtual exhibition halls
    • Sponsored content
    • Business intelligence
    • Usage pattern tracking
    • Web analytics tools
    • Product bundles
    • Special offers
    • CRM tools
    • New issue alerting
    Billing plans Catalog/ONIX feeds Product display Look Inside Online order fulfilment Multiple Licensing Models SERVICES Content Conversion Content Enhancement Systems Integration Consulting ADDITIONAL APP’S Rights Royalties Billing & AR DAM
  • 13. Platform - Online Delivery Capabilities CONTENT PORTAL MANAGEMENT
    • Articles
    • Webinars
    • Multiformat
    • Video, images
    • Animations
    • Presentations
    • Multilingual
    • Podcasts
    • External links
    • eLearning modules
    • DTD support
    • NLM Book DTD
    • Journal DTD
    • Custom DTD
    • DRM
    CSS branding & themes Page layout engine Multiple domain names CMS integration Delivery Portals Single Book Single Journal Multi Publication Multi Publisher Virtual Bookshelf
  • 14. Platform - Community Features Discussion forums Ask the expert Blogs Wikis (R&D) RSS Social bookmarking Recommendations Metadata Delivery Content Delivery COMMUNITY FEATURES
  • 15. Platform - End User Features
    • My profile
    • order history
    • order usage
    • Saved search
    • Bookmarks
    • Highlighting
    • Annotation
    • Keyword alerting
    PERSONALIZATION SEARCH
    • Central search engine
    • Extended search
    • Boolean search
    • Saved search
    • Semantic search
    • Spell checking
    • Stemming
  • 16. MobiPocket Sony e-Book Palm Etc. MOBILE DEVICE SUPPORT Platform - Mobile Device Delivery
  • 17. Platform - Monetization Features Monetization Subscription Pay-per-view Advertising Bundles Linked Discounts Special Offers Gift Certificates Carnet
  • 18.
    • 10,000+ electronic publications
      • 30% Medical and Life Sciences
      • 20% Social Science
      • 16% Technology
      • 15% Science
      • 12% Business and Economics
      • 7% Humanities
    • 300+ international publishers
      • Oxford University Press
      • Springer
      • Royal Society of Medicine Press
      • British Psychological Society
    • 25,000 registered libraries, 1.3 million registered users
      • 2,000 paying customers
    • Monthly page views and site visits
      • 12 million per month
      • 5 million per month
    • Geographical breakdown
      • 35% N America
      • 20% UK
      • 45% ROW
    Undergraduates 23% Post- graduates 21% Academic staff 11% Scientists 10% Medical Practitioners 5% Teachers 4% Librarians 3% Other 21% Corporate researchers 2%
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  • 30. THANK YOU