Digital	
  Transformation	
  of	
  YPG
Paul	
  T.	
  Ryan,	
  CTO,	
  YPG
February	
  28,	
  2014
YPG
Who We Are
6
Expertise with national brands
Largest deals community in Canada
7.3 million
Monthly unique visitors
6.5 ...
YPG
Feb. 28, 2014
!3
YPG
Feb. 28, 2014
!4
YPG
Feb. 28, 2014
!5
YPG
Feb. 28, 2014
!6
YPG
Feb. 28, 2014
!7
YPG
CHANGE
Feb. 28, 2014
!8
YPG
DNA	
  Of	
  Change
Feb. 28, 2014
!9
The	
  important	
  nucleotides
Tech	
  Standards Cool	
  TechFreedom	
  to	
  
I...
YPG
Change	
  Is	
  Hard
Feb. 28, 2014
!10
Beware	
  the	
  Iceberg
Hard Factors
Soft Factors
Processes
Company Objectives...
YPG
Feb. 28, 2014
!11
to
YPG
Feb. 28, 2014
!12
to
YPG
Feb. 28, 2014
!13
to
YPG
Feb. 28, 2014
!14
to
YPG
Feb. 28, 2014
!15
to
YPG
Feb. 28, 2014
!16
to
YPG
Feb. 28, 2014
!17
to
YPG
Feb. 28, 2014
!18
to
YPG
Feb. 28, 2014
!19
to
YPG
Feb. 28, 2014
!20
to
YPG
Feb. 28, 2014
!21
to
YPG
Feb. 28, 2014
!22
to
YPG
Feb. 28, 2014
!23
to
YPG
Feb. 28, 2014
!24
YPG
Feb. 28, 2014
!25
YPG
1. Agile	
  Organization	
  
– Development	
  
– Product	
  formulation	
  
– Measure	
  and	
  Fail	
  Fast	
  
2. Ke...
YPG
Feb. 28, 2014
!27
We’re Hiring!
!
http://jobs.jpg.com
!
100+ open positions
YPG
Blatant self-promotion

on the stage!
FOUL:
Feb. 28, 2014
!28
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Paul T. Ryan Keynote - ConFoo Montréal

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A quick and fun presentation of the digital transformation at YPG -- Yellow Pages Group of Canada.

Published in: Internet, Business, Technology
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Paul T. Ryan Keynote - ConFoo Montréal

  1. 1. Digital  Transformation  of  YPG Paul  T.  Ryan,  CTO,  YPG February  28,  2014
  2. 2. YPG Who We Are 6 Expertise with national brands Largest deals community in Canada 7.3 million Monthly unique visitors 6.5 million Downloads! 26% of Canadians online Feb. 28, 2014 !2
  3. 3. YPG Feb. 28, 2014 !3
  4. 4. YPG Feb. 28, 2014 !4
  5. 5. YPG Feb. 28, 2014 !5
  6. 6. YPG Feb. 28, 2014 !6
  7. 7. YPG Feb. 28, 2014 !7
  8. 8. YPG CHANGE Feb. 28, 2014 !8
  9. 9. YPG DNA  Of  Change Feb. 28, 2014 !9 The  important  nucleotides Tech  Standards Cool  TechFreedom  to   Innovate Corporate   Culture UrgencyAccountabilityTeam  Culture
  10. 10. YPG Change  Is  Hard Feb. 28, 2014 !10 Beware  the  Iceberg Hard Factors Soft Factors Processes Company Objectives Structures Indicators Power Influence Fear Cultural Norms Believe Relationships Wishes Envy Ethics Habits Privileges
  11. 11. YPG Feb. 28, 2014 !11 to
  12. 12. YPG Feb. 28, 2014 !12 to
  13. 13. YPG Feb. 28, 2014 !13 to
  14. 14. YPG Feb. 28, 2014 !14 to
  15. 15. YPG Feb. 28, 2014 !15 to
  16. 16. YPG Feb. 28, 2014 !16 to
  17. 17. YPG Feb. 28, 2014 !17 to
  18. 18. YPG Feb. 28, 2014 !18 to
  19. 19. YPG Feb. 28, 2014 !19 to
  20. 20. YPG Feb. 28, 2014 !20 to
  21. 21. YPG Feb. 28, 2014 !21 to
  22. 22. YPG Feb. 28, 2014 !22 to
  23. 23. YPG Feb. 28, 2014 !23 to
  24. 24. YPG Feb. 28, 2014 !24
  25. 25. YPG Feb. 28, 2014 !25
  26. 26. YPG 1. Agile  Organization   – Development   – Product  formulation   – Measure  and  Fail  Fast   2. Key  enabler  for  Agile  Org  is  DevOps   3. Build  quality  in  –  part  of  the  process     – Automate  the  hell  out  of  it   – Use  consolidated  tools  and  approaches  –  innovate  where  it  matters   4. Search  platforms  and  capabilities  are  very  very  very  important   5. Near  real-­‐time  analytics  allow  you  to  iterate  quickly   6. A  global  architecture  can  help  ☺   7. Build  a  culture  of  engineering   8. Make  it  fun  –  people,  environment,  rewards Top  8 Feb. 28, 2014 !26
  27. 27. YPG Feb. 28, 2014 !27 We’re Hiring! ! http://jobs.jpg.com ! 100+ open positions
  28. 28. YPG Blatant self-promotion
 on the stage! FOUL: Feb. 28, 2014 !28
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