Evito Creds Feb 2009


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Evito Creds Feb 2009

  1. 1. Helping make the most of your marketing $$ in Europe Angel Business Communications Ltd.
  2. 2. EVITO delivers a full set of managed services to IT companies looking to outsource any aspect of their marketing programs and event organisation throughout Europe, the Middle East and Africa. From individual seminars to large-scale conferences EVITO offers the expertise needed in planning, developing, and executing a successful event that helps you stand out in your market. Through its founders, EVITO draws upon many years of experience in the event management business across the networking, telecoms, wireless, security, electronics and storage markets. Our unique business network enables us to deliver any size of event for any type of audience and take as much or as little as you want off the shoulders of your own internal staff – we understand the sales and marketing needs of IT organisations, the venues, the production groups and the media partners to help attract exactly the right type of delegate on the day. EVITO will manage the necessary strategic and logistical details which ensure that your event is a complete success . Evito has experience and a track record in planning, developing and executing events in multiple countries around EMEA, While our base is the UK we are able to call upon links with publishers, venues and suppliers in most parts of the EMEA region. Our UK based ensures effective and timely communications processes with our clients and the attention to detail needed. EVITO ‘at-a-glance’
  3. 3. Paul Trowbridge - An experienced and versatile senior IT marketeer with an extensive background in telecoms , data and storage networking and in a career spanning over 30 years with well-known industry brands like 3Com, Bay Networks, Netgear, Nortel and most recently (1999-2004) Brocade. Since 2004 Paul has balanced his SNIA event program management with EVITO’s client business and has also provided marketing consultancy services to North American-based vendors during their European ramp-up stages (eg. 3PAR) Paul brings his vendor experience and understanding to EVITO to help our clients get the most from their marketing programs and in particular their event planning and spending. Paul is also a permanent member of the SNW Europe marketing and conference content management teams and supports other SNIA marketing activities as an individual contributor and through Angel Business Communications. Key staff profile
  4. 4. <ul><li>EVITO can manage and implement the necessary strategic and logistical details, which ensure that your event strategy is a success: </li></ul><ul><li>  </li></ul><ul><ul><li>Understanding your goals </li></ul></ul><ul><ul><li>Development of concepts </li></ul></ul><ul><ul><li>Working with your associated partners/sponsors </li></ul></ul><ul><ul><li>Planning and implementing marketing campaigns </li></ul></ul><ul><ul><li>Managing all suppliers </li></ul></ul><ul><ul><li>External speaker procurement </li></ul></ul><ul><ul><li>Agenda and speaker liaison </li></ul></ul><ul><ul><li>Budget tracking and reporting </li></ul></ul><ul><ul><li>Production and implementation of the event </li></ul></ul><ul><ul><li>Post-event follow-up and analysis </li></ul></ul><ul><li>  </li></ul><ul><li>We take care of it all </li></ul>Taking the right steps
  5. 5. Angel Business Communications Ltd – sister company to EVITO - storage focussed publications - SNS Europe, SNS UK, Storage Welt - together with their associated e-newsletters – including SNS Channel E-News – a stable of publications endorsed by SNIA Europe that communicate directly with your target audiences in the major European markets. Chose from pan-European, UK or German-language titles. Plus Data Centre Solutions - that addresses the ever-increasing needs of enterprise customers with data centre based IT infrastructures and architectures. SNIA Europe events: SNW Europe - features in excess of 100 conference sessions and attracting media from around 15 European countries, SNW Europe is THE independent storage & data management event in Europe. New for 2009 the co-location of Virtualization World and Datacenter Technologies to widen the audience and appeal of the conferences. SNIA Europe Academy – now firmly established in the European calendar – first tour took place in the fall of 2005 – nine locations planned in 2009 – Zurich, Dubai, Stockholm, Copenhagen, Paris, London, Moscow, Warsaw, Rome. A 3 Communications – probably the only European PR firm to specialise in networked storage. Offering the full mix of PR services, our client experience includes 3PAR, BakBone, Data Domain, SNIA Europe, SNW Europe, Texas Memory Systems. Angel Business Communications Ltd. The EVITO Eco-system DWA media – an IT centric media buying consultancy with outlets in Europe, North America and Australasia. Perfect to maximise all types of media campaigns in print, online or direct, designed
  6. 6. EVITO ANZ Established in 2007, EVITO ANZ is headed by Paul Talbut, former chairman of the FCIA and SNIA in Europe and instrumental in bringing those two organizations together in 2003. An experienced IT channel businessman with world-wide contacts and kudos in the industry. EVITO ANZ as well as mirroring the EVITO EMEA services the ANZ arm of the business provides a wide range of outsourced services to SNIA ANZ including PR, training, event management and membership support.
  7. 7. Event Pedigree
  8. 8. Credentials ‘ Best Storage PR Person‘ Winner, Toigos ‘ Storage PR Agency of the Year’ Winner, Storagesearch
  9. 9. Client experience - selection Hamish Macarthur, CEO and co-founder, Macarthur Stroud International With a good dose of enthusiasm Fred has always ensured her clients' positioning and messages were clearly understood by market influencers
  10. 10. Examples of results Bryan Betts, contributor to The Register ,TechWorld, & IT Week Fred's reliability and industry knowledge is a solid foundation for A 3 Communications This Friday Adapting to Change will welcome Mike Nelson, General Manager, Fujitsu Europe Limited
  11. 11. Overview and core services <ul><li>What is A 3 ? </li></ul><ul><ul><li>An IT communications consultancy focused on the storage space </li></ul></ul><ul><ul><li>A PR and marketing partner with an extremely strong track record </li></ul></ul><ul><li>Where does A 3 deploy programmes? </li></ul><ul><ul><li>UK </li></ul></ul><ul><ul><li>EMEA </li></ul></ul><ul><ul><li>USA </li></ul></ul><ul><ul><li>AP </li></ul></ul><ul><li>What services does A 3 offer? </li></ul><ul><ul><li>Press office </li></ul></ul><ul><ul><li>Speakers’ corner </li></ul></ul><ul><ul><li>Media and analyst relations </li></ul></ul><ul><ul><li>Industry and competitors’ watch </li></ul></ul><ul><ul><li>Product reviews and awards bureau </li></ul></ul><ul><ul><li>Messaging workshops and brand development </li></ul></ul><ul><ul><li>Events organisation and support (launches, tours, shows, etc.) </li></ul></ul><ul><ul><li>Copy writing (releases, articles, newsletters, case studies, etc.) </li></ul></ul>Unmatched Experience With Storage Startups Vanessa Gamlin, EMEA marketing director, BakBone A 3 Communications have proven themselves to be one of the most proactive and results-orientated PR agencies that I have ever worked with. Their professional approach as well as their diligent follow-up continues to be of great benefit to our PR goals as well as our business.
  12. 12. <ul><li>Virtualised: different amounts of budget from the retainer pool are allocated to the various tools each month as required: </li></ul><ul><li>Core-and-edge: a set of core ongoing activities is supplemented with ad hoc projects : </li></ul><ul><li>DAS (Direct Attached Strategy): ad hoc projects e.g. releases/case studies are added to the sales strategy when required: </li></ul>A 3 Communications’ approaches to PR activities Press office Announcements Briefings Speaking opps Awards Project 1 … Analyst breakfast Press tour Sales strategy News release Case study … Paul Talbut, SNIA Europe former Chairman and hps, former CEO Having worked with Fred for several years in the storage networking industry I found her knowledge of the space to be exceptional , something which provides a real advantage to her clients Press office Announcements Briefings …
  13. 13. Example of a six-month PR campaign structure <ul><li>Launch phase – months 1 & 2: </li></ul><ul><ul><li>Creation of core tools (target lists, editorial calendar, reviews matrix); </li></ul></ul><ul><ul><li>Creation of messages tailored to different audiences; </li></ul></ul><ul><ul><li>Identification of news for first/launch announcement; </li></ul></ul><ul><li>Ongoing phase – months 3 - 6: </li></ul><ul><ul><li>Deploy agreed activities to keep momentum and consolidate profile: news, case studies, contributed copy e.g. top ten tips to enhance your storage performance, comments, press and analyst briefings, etc. </li></ul></ul><ul><li>Review stage – month 6: </li></ul><ul><ul><li>Programme review: which tools worked well? Which did not? </li></ul></ul><ul><ul><li>Draft and implement fresh programme </li></ul></ul>Tony Lock, research director, Freeform Dynamics I have known Fred for years and she knows what she's doing . She has always been very helpful and responsive, providing me with the information I require and putting me in front of interesting clients Mind-share Corporate news Product news Executive visibility Channel news TARGETS Coverage Market-share Awards ...
  14. 14. <ul><li>You have little time </li></ul><ul><ul><li>A 3 drives all the activities from planning to follow up </li></ul></ul><ul><ul><li>A 3 generates ideas for news, articles, executives’ viewpoints, etc. </li></ul></ul><ul><ul><li>A 3 manages and chases you – not the other way round! </li></ul></ul><ul><ul><li>A 3 manages your PR agencies – if requested </li></ul></ul><ul><li>Forecasting and reporting </li></ul><ul><ul><li>Quarterly/six-monthly/yearly plans </li></ul></ul><ul><ul><li>Monthly activities report and forecast </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>Electronic and/or printed monthly coverage report and analysis </li></ul></ul><ul><li>Transparent costs and invoicing </li></ul><ul><ul><li>Fees include ongoing expenses e.g. subscriptions, phone, B&W copying </li></ul></ul><ul><ul><li>Local travel and even news distribution are included! </li></ul></ul><ul><ul><li>Other travel, clipping agency and other expenses charged at cost </li></ul></ul>Working with A 3 Communications Neil Patel, former sales director, Northern Europe, Adaptec PR plays an integral part in our company messaging; in the six years working with Fred I have found her to be an exceptional asset to help us achieve this goal. A 3 combines PR expertise but also, and more importantly, in-depth knowledge of the storage industry. Fred understands the market and the players, the technology, and how it all weaves together