Leveraging Sales 2.0 In Today’s Socially Charged World
Parker Trewin Director of Marketing Communications @ parkertrewin / @genius_com email: [email_address]
How has selling evolved
What is Sales 2.0?
How does social fit in…
… and overcome marketing challenges?
What does it look like within an company?
Where’s the proof?
On Sales 2.0 Opening @ first conference October 2007 “ Social media makes everything marketing” “ The new form of relationship selling isn’t about selling anymore–it’s about helping customers with their buying” – David Thompson Chair, Sales 2.0 Conference
What is Sales 2.0 ? Communication. Collaboration . Efficiency.
What do Buyers Expect? interact with brands using social media 60% think companies should have a presence 93%
Facebook : 400 Million + (1.5 MM pieces of content shared daily) LinkedIn : 60 Million + (Recent growth of 5 MM in two months) Twitter : 110 Million + (Active users tweet 50 x per day) Social is Prolific
Email Versus Social Media Social networking eclipsed email in global reach 68% vs. 64%
Are You Leveraging Sales 2.0? Why aren’t more Marketers leveraging social media? 90% of consumers are using social media but… 50% of B2B marketers are using Blogs or Twitter