• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Integrating Social Media into Marketing Automation
 

Integrating Social Media into Marketing Automation

on

  • 1,968 views

2009 Dreamforce roundtable preso on integrating social media into your B2B marketing efforts.

2009 Dreamforce roundtable preso on integrating social media into your B2B marketing efforts.

Statistics

Views

Total Views
1,968
Views on SlideShare
1,959
Embed Views
9

Actions

Likes
3
Downloads
63
Comments
0

3 Embeds 9

http://www.slideshare.net 5
http://www.linkedin.com 3
http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

Integrating Social Media into Marketing Automation Integrating Social Media into Marketing Automation Presentation Transcript

  • Integrating Social Media into Marketing Automation
    Parker TrewinDirector of Marketing Communications
  • 6 Stats that justify even having this discussion
    Your customers are talking about you. You need to be part of the conversation!
    340+ million visitors on Facebook
    275+ million blogs
    44.5+ million month visitors on Twitter
    43 million LinkedIn members
    1.9 million Tweets per day
    162,343 People Following Guy Kawasaki
  • 6 Reasons to Get Going
    Better, one-to-one interactions; deeper customer relationships
    Close more deals
    More upsells
    Offer better customer service
    Increased visibility and strength of brand
    How’s my brand doing?
    Influence the influencers
    Competitive monitoring
    Business Referrals
    Recruiting help
  • 6 Easy Things to Get Going
    Listen to what’s being said
    Participate in the conversation
    Start small
    Craft a social media policy
    Deputize your efforts
    Measure and promote your success
  • 6 Ways to make it measurable
    BUDURL – clicks, referrals from shortened URLS
    Buzzient – social media influencers, keywords, sentiment
    Genius.com – clicks, visitors, companies from shortened URLS, anonymous web-visitor tracking; integrated into marketing automation
    Google Analytics – referrals from social media profiles
    Radian6 – social media influencers, news monitoring, keywords, etc.
    Twitalyzer – brand strength and influence on Twitter
  • 6 Resources to get you started
    Altimeter Group – Social Media Consulting from the people who wrote Groundswell
    Chris Brogan Blog, Thoughts from a social guru
    Mashable’s10 “Must Haves” for Social Media Policy
    How to craft contagious content and attraction marketing -eMarketing Strategies for the Complex Sale
    Facebook Marketing for Dummies
    The New Rules for Marketing and PR, influential book from David Meerman Scott
  • Sales
    Marketing
    What’s Social Marketing Automation
    SEO/
    SEM
    Social
    Media
    Email Marketing
    Webinars
    Online Advertising
    Connect to All “Cloud Conversations”
    Right-time dialog between interested buyers and Sales
    Blogs
    • Increase relevant connections
    • Engage prospects w actionable data
    • Drive a quality 1:1 relationship
    • Personalized service across lifecycle
    • Track click-throughs & lead sources
    • All conversations or ads=campaign
    • Pull conversations to your website
    • Automate engagement w/ nurturing and scoring
    Trade-Shows
  • Social Marketing Automation AddressesToday’s Marketing & Sales Challenges
    Marketing Challenges
    How do I…
    Sales Challenges
    How do I…
    Reach, listen & respond to relevant conversations?
    Identify prospects from my territory on the web site?
    Engage & track my prospect after click-through?
    Increase connect rates with qualified prospects?
    Determine best channels for lead generation?
    Connect with a prospect when she’s ready – not before and not too late?
    Engage prospects without wasteful manual processes?
    Get the right profile data to have more quality conversations?
    Optimize conversion rates?
    Re-engage prospects not yet ready?
    Re-engage prospects not ready to buy?
    Identify up-sell & cross-sell opportunities with my customers?
  • “Multi-Cloud" Marketing
    Easily track any campaign
    Start customer conversations anywhere
    Respond & Interact
    • Landing pages
    • Auto-response emails
    • Live chat/promos
    Continue the conversation on your website
    Lead Nurturing & Scoring
    • Easy drag-and-drop interface
    • Rank by profile and behavior
    Timely, Personal communication by prospect profile and interest
    Lead Routing
    • Real-time alerts
    • “No wait” conversions
    Right-time connections, Informed follow-up
    How Social Marketing Automation Works
    IT
    Reach
    Response
    Relationship
    Revenue
  • About Genius.com
    Genius is the leading on-demand marketing automation and Sales 2.0 solutions provider with over 500 total and 160 joint customers. Genius enables Marketing and Sales to instantly identify and connect with their best prospects in the Cloud.
    For more information go to:
    www.genius.com
    www.genius.com/marketinggeniusblog/
    www.twitter.com/parker_genius
    ptrewin@genius.com