Building Bridges: Co-creating X-channel Experiences
by Patrick Quattlebaum, Managing Director at Adaptive Path on Oct 20, 2011
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First draft and presented once to date. I welcome feedback....
First draft and presented once to date. I welcome feedback.
Seamless. Holistic. Personalized. Brands large and small are placing increased importance on presenting a consistent and integrated cross-channel customer experience. Unfortunately, the larger the corporation, the thicker the walls between silos. In this presentation, I'll discuss my methods (and hard lessons learned) for building cross-functional relationships and trust in service of innovative cross-channel experiences.
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