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Ports-to-
    Ports-to-Plains
 Alliance Conference
   Attractions…
The Black Hills
Nort Johnson, Black Hills, Badlands and...
Today
• Black Hills, Badlands and Lakes
  Association – Who Are We?
• Ports to Plains and BHB&L
• Road Trip!
• Tourism, Tr...
Tourism Notes
• $2.1 TRILLION Spent in Recreation
  Industries World Wide
  – Largest Industry
• $962 Million in South Dak...
• 500+ Member Destination Marketing
  Organization Serving Black Hills Tourism
  for 70 Years
• Organized as a Nonprofit
•...
BHB&L Products
• Vacation Guide
  – 485,000 pieces, 268 Pages
• Exploring
  – 275,000 pieces, 80 Pages
• Romancing the Sno...
BHB&L Products
                continued
• Travel Agent Guide and Program
  – Very Specialized Pub, Travel Agents
    Only...
Ports to Plains and BHB&L
• 1989 Resolution Promoting the “Western
  Expressway”
• Advocating for Heartland Expressway Eve...
Great American Road Trip



• Branding Black Hills Tourism
• Our driving market is by far the strongest
• “The Red Lines C...
Tourism, Transportation and
        Economic Development
• Tourism Infrastructure is Development Ammunition
   – Roads
   ...
Black Hills Attractions
Black Hills Attractions
Black Hills Attractions
Black Hills Attractions
Black Hills Attractions
Thank You!
Enjoy The Black Hills
and Badlands While
   You Are Here!
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The Black Hills

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Transcript of "The Black Hills"

  1. 1. Ports-to- Ports-to-Plains Alliance Conference Attractions… The Black Hills Nort Johnson, Black Hills, Badlands and Lakes Association September 9th, 2010 Rapid City, SD
  2. 2. Today • Black Hills, Badlands and Lakes Association – Who Are We? • Ports to Plains and BHB&L • Road Trip! • Tourism, Transportation and Economic Development • Black Hills Attractions
  3. 3. Tourism Notes • $2.1 TRILLION Spent in Recreation Industries World Wide – Largest Industry • $962 Million in South Dakota (#2 Economic Engine) • $565 Million in Black Hills Region – (.000269 of the world spend)
  4. 4. • 500+ Member Destination Marketing Organization Serving Black Hills Tourism for 70 Years • Organized as a Nonprofit • 19 Chambers are Members • Partners include State of SD Tourism • Publishing proceeds are re-invested into Destination Marketing Campaigns
  5. 5. BHB&L Products • Vacation Guide – 485,000 pieces, 268 Pages • Exploring – 275,000 pieces, 80 Pages • Romancing the Snow – Winter Vacation Guide • The Map – 1 million pieces
  6. 6. BHB&L Products continued • Travel Agent Guide and Program – Very Specialized Pub, Travel Agents Only • blackhillsbadlands.com – Over 800,000 visitors last year • NEW! Downloadable Publications and Map for Handhelds • Black Hills VIC • Tourism Business Advocacy
  7. 7. Ports to Plains and BHB&L • 1989 Resolution Promoting the “Western Expressway” • Advocating for Heartland Expressway Every Year Since • Why? – 94% of Vacationing Americans Travel by Car – 94% of our $565 Million Industry = $531 Million – Colorado in top 6 markets with 5.6 Million Residents
  8. 8. Great American Road Trip • Branding Black Hills Tourism • Our driving market is by far the strongest • “The Red Lines Carry the Traffic!”
  9. 9. Tourism, Transportation and Economic Development • Tourism Infrastructure is Development Ammunition – Roads – Restaurants – Lodging • Tourism Experience is a Recruitment Tool – The Creative Class… • Entrepreneurial Development • Bottom Line – Tourism is Economic Development
  10. 10. Black Hills Attractions
  11. 11. Black Hills Attractions
  12. 12. Black Hills Attractions
  13. 13. Black Hills Attractions
  14. 14. Black Hills Attractions
  15. 15. Thank You! Enjoy The Black Hills and Badlands While You Are Here!
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