Marketing Alberta

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Marketing Alberta

  1. 1. Why an Alberta brand? To define the province and our goals for the future  like never before.
  2. 2. The Alberta Advantage
  3. 3. Solid Groundwork – Solid Groundwork  Key Research Findings Most Albertans approved Albertans welcomed the change Attributes central to identity Few in the US were aware of Alberta’s economic strength and opportunities Debate on the oil sands
  4. 4. Brand Strategy – Brand Strategy  The Goals of the Alberta Brand Future‐focused A great place to live, work,  visit, and invest in Tell the world Alberta’s  whole story The Alberta Train
  5. 5. Alberta Internationally We are not an island on the worlds stage
  6. 6. B dS Brand Strategy – Th Alb B dS The Alberta Brand Story
  7. 7. Brand Strategy – Brand Strategy  Brand Promise, Essence, Attributes Promise: Freedom to Create. Spirit to Achieve Essence: People Realizing Possibilities Attributes:  Strong Dynamic  Genuine  G i   Open Aspirational
  8. 8. Protecting our markets Our long‐term growth  and prosperity rely on  protecting our markets  i     k   and creating new ones The Offshore Technology Conference ‐ Texas
  9. 9. The Alberta brand and reputation The Alberta brand and reputation  management
  10. 10. T ll It Lik It I Tell It Like It Is Albertans tackle our  challenges GHG emissions Clean energy ‐ technology Carbon capture and  storage Green energy research G     h Air quality Water quality

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